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7 Social Media Rules for Brands #SMWMumbai 24th Sept'14 Rajdeep ChatterjeeMicrosoft India @rajdeepc презентация
Содержание
- 1. 7 Social Media Rules for Brands #SMWMumbai 24th Sept'14 Rajdeep ChatterjeeMicrosoft India @rajdeepc
- 2. There was a time when the head would bow only to God @rajdeepc
- 3. Today… ☺ @rajdeepc
- 4. “It is the first thing I do
- 5. An average user checks her smartphone 150 times a day @rajdeepc
- 6. Of this 150 times how many
- 7. Thumb Rule Think social Think smartphone @rajdeepc
- 8. If a bear had to catch fish…where would you recommend he go @rajdeepc
- 9. To fish where the fish are…right @rajdeepc
- 10. Thumb Rules Think social Think smartphone Be
- 11. What do fishes do best Swim away…right @rajdeepc
- 12. So do people… @rajdeepc
- 13. Thumb Rules Think social Think smartphone Be
- 14. When you want to invite friends to
- 15. Or a quiet afternoon with someone special…how do you go about it? @rajdeepc
- 16. You create a Whatsapp group…and then fix up a place to meet right? @rajdeepc
- 17. When people don't live in silos then
- 18. Thumb Rules Think social Think smartphone Be
- 19. What’s so special about Bruce Lee He trained everyday …thru the year @rajdeepc
- 20. “I fear not the man who has
- 21. Thumb Rules Think social Think smartphone Think
- 22. In a relationship what do men not do? @rajdeepc
- 23. They don’t listen!! @rajdeepc
- 24. Every time there is a conversation what do guys do? @rajdeepc
- 25. They go on a problem solving mode! @rajdeepc
- 26. Isn't this what most brands do on
- 27. Choices Choices Choices @rajdeepc
- 28. IFTTT If This Then That @rajdeepc
- 29. Thumb Rules Think social Think smartphone Think
- 30. Now will ask you to ponder over some thing @rajdeepc
- 31. Marketing is about consumer’s mind…about perceptions…right @rajdeepc
- 32. Most brands research the impact TV has in driving consumer perception @rajdeepc
- 33. But how many brands measure the impact digital engagement has in the consumer’s mind @rajdeepc
- 34. Whatever we measure Grows @rajdeepc
- 35. Thumb Rules Think social Think smartphone Think
- 36. Thank You! Tell me more @rajdeepc
There was a time when the head would bow only to God @rajdeepc
Слайд 17 Social Media Rules for Brands
#SMWMumbai 24th Sept'14
Rajdeep Chatterjee
Microsoft India
@rajdeepc
Слайд 10Thumb Rules
Think social Think smartphone
Be where the consumer is, instead of
getting the consumer to where your brand is
@rajdeepc
Слайд 13Thumb Rules
Think social Think smartphone
Be where the consumer is, instead of
getting the consumer to where your brand is
Consumers move…chase the consumer’s companionship not the platform you created
Consumers move…chase the consumer’s companionship not the platform you created
@rajdeepc
Слайд 17When people don't live in silos then as a brand we
can’t be offering silo engagements either…can we?
@rajdeepc
Слайд 18Thumb Rules
Think social Think smartphone
Be where the consumer is, instead of
getting the consumer to where your brand is
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
@rajdeepc
Слайд 20“I fear not the man who has practiced 10,000 kicks once,
but I fear the man who has practiced one kick 10,000 times”
@rajdeepc
Слайд 21Thumb Rules
Think social Think smartphone
Think of being where the consumer is,
instead of getting the consumer where your brand is
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
@rajdeepc
Слайд 26Isn't this what most brands do on social media
Strike up a
conversation
Hear but don’t listen
Promptly offer a Solution
Hear but don’t listen
Promptly offer a Solution
@rajdeepc
Слайд 29Thumb Rules
Think social Think smartphone
Think of being where the consumer is,
instead of getting the consumer where your brand is
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
Listen and Adapt to the consumer’s adaptive journeys
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
Listen and Adapt to the consumer’s adaptive journeys
@rajdeepc
Слайд 33But how many brands measure the impact digital engagement has in
the consumer’s mind
@rajdeepc
Слайд 35Thumb Rules
Think social Think smartphone
Think of being where the consumer is,
instead of getting the consumer where your brand is
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
Listen and Adapt to the consumer’s adaptive journeys
Measure the impact of digital to the brand
Consumers move…chase the consumer’s companionship not the platform you created
Life is digital & physical fusion…should it be different for your brand?
An Always on approach and say a few things to them repeatedly…in different words but meaning the same
Listen and Adapt to the consumer’s adaptive journeys
Measure the impact of digital to the brand
@rajdeepc
