MARKETING TO THE USA! презентация

Содержание

JASON McDONALD StringCan Interactive We build digital roadmaps that win! @stringcanagency @JasonMcDonaldIntl linkedin.com/company/stringcan-interactive fr.linkedin.com/in/jasondmcdonald/ stringcaninteractive.com stringcaninteractive.fr My Passion: Help companies access the US market successfully My Rock Star Talent:

Слайд 1MARKETING TO THE
USA!
6 WAYS TO BE A ROCKSTAR
& DOMINATE

ONLINE IN THE USA

image source: http://bit.ly/1mevn5R

Clubs Marketing-Communication & Audencia Abroad

Слайд 2JASON McDONALD
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
My Passion:
Help companies

access the US market successfully

My Rock Star Talent:
Connecting clients to their ideal audience online

StringCan Mission:
Making Complex Simple!

#AudenciaSCI

Слайд 3Headquarters
Scottsdale, Arizona
International Paris, France
Think the Grand Canyon?

Слайд 4
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING

SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!

image source: https://flic.kr/p/dxaJg2

Слайд 5
WHY ARE
WE HERE TODAY?
image source: http://bit.ly/1ww2hlO

Слайд 6
WHO ARE YOUR FUTURE ADORING FANS?
image source: http://bit.ly/1pDavGE

Слайд 7
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

Слайд 8
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

Слайд 9
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

74.8%
Have Internet in the home

Слайд 10
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

238
Million Americans

74.8%
Have Internet in the home

Слайд 11
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

Слайд 12
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?

Слайд 13
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?

$2.2
Billion in 1 day

Слайд 14
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million

Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?

$2.2
Billion in 1 day

$262 Billion
2013

Слайд 15
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb

Слайд 16
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb

Слайд 17
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb

Слайд 18
A VERY DIVERSE MARKET
image source: http://bit.ly/1qsFQvc





US Population
318 million
The number of

people who play an instrument

Number of people who play the guitar

Слайд 19
IS YOUR MARKET THIS GUY?
image source: http://bit.ly/1qEtkLa

Слайд 20
OR THIS GUY?
image source: http://bit.ly/1qsFQvc

Слайд 21
A VERY DIVERSE MARKET
image source: http://bit.ly/1qsFQvc


Number of people who play the

electric guitars



Number of professional electric guitars players

Слайд 22
MARKETING IN AMERICA
image source: http://bit.ly/1nzoABQ

Слайд 23ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR

RICH


image source: http://bit.ly/1jcG2JE

Слайд 24OR ABOUT BEING ABLE TO
SET IT & FORGET IT

image source: https://flic.kr/p/5VngA2

Слайд 25
COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS
INTERNET MARKETING LIKE A ROCK

STAR


DON’T SCREAM AT YOUR AUDIENCE


OWN YOUR ELVIS FLARE


WATCH OUT THE HOT NEW THING


FISH WHERE THE FISH ARE AT


IF IT WORKS, KEEP PUSHING OUT ALBUMS

6

4

5

2

1

3

Слайд 26
image source: http://bit.ly/1qswHTe
DON’T SCREAM AT YOUR AUDIENCE

ARE YOU
LISTENING?
1

Слайд 27Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT

PEOPLE!

image source: https://flic.kr/p/dZdXNp

Слайд 29
image source: http://www.stockvault.net/photo/147804/school-test
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW

YOUR AUDIENCE?

Слайд 30

image source: https://flic.kr/p/7Lq7yf
Q1
Do you know what specific STEPS they take to

search for solutions?


YES


NO

Слайд 31

image source: https://flic.kr/p/8DjY5j
Q2
Do you know what they use to SCORE options

& what criteria are most important to decide?


YES


NO

Слайд 32

image source: https://flic.kr/p/ght8m7
Q3
Do you know what your clients expect to CHANGE

once they hire you?


YES


NO

Слайд 33If you’re like most of our clients, you probably answered YES

to only 1 of 3 questions.


image source: https://flic.kr/p/638wPy

Слайд 34
image source: https://flic.kr/p/bhyT8B
TALK WITH CLIENTS &
LEARN ABOUT THEIR NEEDS!

Слайд 35Struggling to keep up with other companies who undercut them in

price
Wants to create high quality products that cut costs and also make them stand out
Can’t afford to make a mistake because their products protect lives
Uses Google to find companies and LinkedIn to engage with Peers
Looking to learn from companies that have experience in his industry

Danny| 32 | Married
Sr. Design Engineer $100K income
Washington D.C.






THEN DEVELOP YOUR PERSONAS

Familiarity With Your Industry

Meet Danny

image source: http://bit.ly/1mnoXS7

Слайд 36
image source: http://bit.ly/1rqaWUa
KNOW YOUR ROCK TALENT

ARE YOU POSITIONING
YOURSELF TO
STAND OUT?
2

Слайд 37
image source: https://flic.kr/p/82L7jr
PEOPLE LOOK FOR AUTHORITY!

Слайд 38
image source: https://flic.kr/p/e3CC8F
COMPLETE A S.W.O.T. WITH YOUR TEAM!

Слайд 39
image source: https://flic.kr/p/bX1Jqk
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE

TO BE GOOD AT EVERYTHING

Слайд 40
What Your
Customer
Wants

What Your
Competition
Does Well

What Your
Company
Does Well
X
✔
Win
Lose
Be Careful
Ignore


X
✔

Слайд 41Our cards are made with recycled paper and are very creative

OR

When

you care enough to send the very best!

Winner:

Loser:

Слайд 42
image source: http://bit.ly/To0SPQ
WATCH OUT FOR THE HOT NEW THING

ARE YOU MONITORING

YOUR
COMPETITION?

3

Слайд 43If you are ignorant of both your enemy and yourself, then

you are a fool and certain to be defeated in every battle.

If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.

If you know your enemy and yourself, you will win every battle...

Sun Tzu The Art of War

KNOW YOUR ENEMY!

“

”


image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/

Слайд 44
image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS

Offering the same product or

service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service

Слайд 45MONITOR WHAT THEY ARE DOING…

Слайд 46COULD TAKE A LOT OF TIME SO…

HAVE GOOGLE DO THE WORK

FOR YOU!

Слайд 47AND USE SOCIAL MONITORING
TOOLS AS WELL!

Слайд 48
image source: https://flic.kr/p/5wA41m
FISH WHERE THE FISH ARE AT

ARE YOU
ENGAGING WITH YOUR


AUDIENCE
WHERE THEY ARE?

4

Слайд 49THE WEB IS A HUGE SHINY OBJECT.
CONSTANTLY EVOLVING!

Слайд 50OFTEN CAN FEEL OVERWHELMING

Слайд 51image source: https://www.facebook.com/business/power-of-advertising
TONS OF RESEARCH AVAILABLE

Слайд 52image source: http://goo.gl/glSwWZ
WITH STATS TO HELP YOU MAKE SMART & FOCUSED

DECISIONS!

Слайд 53DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE


image source: http://bit.ly/1ru0taf
5
HE TRIED

TO TRANSLATE HIS LAST NAME – IN RUSSIAN.”

Слайд 54DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE


image source: http://bit.ly/1ru0taf
5
HE TRIED

TO TRANSLATE HIS LAST NAME – IN RUSSIAN. IT SAYS “NO TRANSLATION”

Слайд 55TRANSLATION CONSULTING


image source: http://bit.ly/1ru0taf
Finger Licking Good

In China – We’ll eat your

fingers off

Turn it lose

Spanish - Suffer from diarrhea

Belgium - Every car has a high quality body

Every car has a high quality corpse

Слайд 56IF IT WORKS, TWEAK IT
KEEP PUSHING OUT ALBUMS

ARE YOU MEASURING

&
MONITORING RESULTS & THEN
ADJUSTING?


image source: http://bit.ly/1lLrNRG
http://bit.ly/1m5rlrK
http://bit.ly/1m5rlrK
http://bit.ly/To5G7P
http://bit.ly/1ipRl6s

6

FUN FACT – THEY HAVE HAD 8 ALBUMS SINCE 2000


Слайд 58

DISCOVER HIDDEN WINS

Слайд 59CONTENT IS KING, QUEEN & THE WHOLE CASTLE

image source: http://bit.ly/1miKXxx

Слайд 60ANALYZE TRENDS & FIND OPPORTUNITY

Слайд 61
image source: https://flic.kr/p/7vBoW6
TEST
TEST
TEST MORE

Слайд 621
Persona for
Purpose for
Keyword Phrase for
Page that provides
Solution


Слайд 63YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it

really that fun working?
Avoid super lame stock photography

image source: http://pixabay.com

Слайд 64STREAMLINE DATA OVERLOAD. FOCUS ON ROI!

Слайд 65DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to

your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach

Слайд 66Merci Audencia Abroad for hosting StringCan

Слайд 67Q&A
THANK YOU!

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