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MARKETING TO THE USA! презентация
Содержание
- 1. MARKETING TO THE USA!
- 2. JASON McDONALD StringCan Interactive We build digital
- 3. Headquarters Scottsdale, Arizona International Paris, France Think the Grand Canyon?
- 4. MARKETING TO THE USA IS EASY!
- 5. WHY ARE WE HERE TODAY? image source: http://bit.ly/1ww2hlO
- 6. WHO ARE YOUR FUTURE ADORING FANS? image source: http://bit.ly/1pDavGE
- 7. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc
- 8. THE AMERICAN MARKET Data: US Census
- 9. THE AMERICAN MARKET Data: US Census
- 10. THE AMERICAN MARKET Data: US Census
- 11. THE AMERICAN MARKET Data: US Census
- 12. THE AMERICAN MARKET Data: US Census
- 13. THE AMERICAN MARKET Data: US Census
- 14. THE AMERICAN MARKET Data: US Census
- 15. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
- 16. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
- 17. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
- 18. A VERY DIVERSE MARKET image source:
- 19. IS YOUR MARKET THIS GUY? image source: http://bit.ly/1qEtkLa
- 20. OR THIS GUY? image source: http://bit.ly/1qsFQvc
- 21. A VERY DIVERSE MARKET image source:
- 22. MARKETING IN AMERICA image source: http://bit.ly/1nzoABQ
- 23. ITS NOT ABOUT CONQUERING THE USA QUICKLY
- 24. OR ABOUT BEING ABLE TO SET IT & FORGET IT image source: https://flic.kr/p/5VngA2
- 25. COMPLEX MADE SIMPLE IN SIX EASY(ISH)
- 26. image source: http://bit.ly/1qswHTe DON’T SCREAM AT YOUR AUDIENCE ARE YOU LISTENING? 1
- 27. Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE! image source: https://flic.kr/p/dZdXNp
- 29. image source: http://www.stockvault.net/photo/147804/school-test LET’S DO A
- 30. image source: https://flic.kr/p/7Lq7yf Q1 Do
- 31. image source: https://flic.kr/p/8DjY5j Q2 Do
- 32. image source: https://flic.kr/p/ght8m7 Q3 Do
- 33. If you’re like most of our clients,
- 34. image source: https://flic.kr/p/bhyT8B TALK WITH CLIENTS & LEARN ABOUT THEIR NEEDS!
- 35. Struggling to keep up with other companies
- 36. image source: http://bit.ly/1rqaWUa KNOW YOUR ROCK
- 37. image source: https://flic.kr/p/82L7jr PEOPLE LOOK FOR AUTHORITY!
- 38. image source: https://flic.kr/p/e3CC8F COMPLETE A S.W.O.T. WITH YOUR TEAM!
- 39. image source: https://flic.kr/p/bX1Jqk FOCUS ON YOUR
- 40. What Your Customer Wants
- 41. Our cards are made with recycled paper
- 42. image source: http://bit.ly/To0SPQ WATCH OUT FOR
- 43. If you are ignorant of both your
- 44. image source: https://flic.kr/p/56q2x2 BOTH DIRECT AND
- 45. MONITOR WHAT THEY ARE DOING…
- 46. COULD TAKE A LOT OF TIME SO… HAVE GOOGLE DO THE WORK FOR YOU!
- 47. AND USE SOCIAL MONITORING TOOLS AS WELL!
- 48. image source: https://flic.kr/p/5wA41m FISH WHERE THE
- 49. THE WEB IS A HUGE SHINY OBJECT. CONSTANTLY EVOLVING!
- 50. OFTEN CAN FEEL OVERWHELMING
- 51. image source: https://www.facebook.com/business/power-of-advertising TONS OF RESEARCH AVAILABLE
- 52. image source: http://goo.gl/glSwWZ WITH STATS TO HELP YOU MAKE SMART & FOCUSED DECISIONS!
- 53. DON’T WRITE YOUR SONGS IN GOOGLE
- 54. DON’T WRITE YOUR SONGS IN GOOGLE
- 55. TRANSLATION CONSULTING image source: http://bit.ly/1ru0taf
- 56. IF IT WORKS, TWEAK IT KEEP PUSHING
- 58. DISCOVER HIDDEN WINS
- 59. CONTENT IS KING, QUEEN & THE WHOLE CASTLE image source: http://bit.ly/1miKXxx
- 60. ANALYZE TRENDS & FIND OPPORTUNITY
- 61. image source: https://flic.kr/p/7vBoW6 TEST TEST TEST MORE
- 62. 1 Persona for Purpose for Keyword Phrase for Page that provides Solution
- 63. YES, VISUAL CONTENT IS AWESOME!!! So sweet,
- 64. STREAMLINE DATA OVERLOAD. FOCUS ON ROI!
- 65. DOMINATE ONLINE LIKE A ROCK STAR WITH
- 66. Merci Audencia Abroad for hosting StringCan
- 67. Q&A THANK YOU!
JASON McDONALD StringCan Interactive We build digital roadmaps that win! @stringcanagency @JasonMcDonaldIntl linkedin.com/company/stringcan-interactive fr.linkedin.com/in/jasondmcdonald/ stringcaninteractive.com stringcaninteractive.fr My Passion: Help companies access the US market successfully My Rock Star Talent:
Слайд 1MARKETING TO THE
USA!
6 WAYS TO BE A ROCKSTAR
& DOMINATE
ONLINE IN THE USA
Слайд 2JASON McDONALD
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
My Passion:
Help companies
access the US market successfully
My Rock Star Talent:
Connecting clients to their ideal audience online
StringCan Mission:
Making Complex Simple!
My Rock Star Talent:
Connecting clients to their ideal audience online
StringCan Mission:
Making Complex Simple!
#AudenciaSCI
Слайд 4
MARKETING TO THE USA IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING
SALES,
BOTH OFFLINE AND ONLINE TRANSACTIONS,
CONSTANTLY EVOLVING SEARCH CHANGES,
PRODUCING CONTENT IN ENGLISH,
SIGNIFICANT NOISE FROM COMPETITION,
OVERWHELMED ONLINE AUDIENCE,
UNIQUE CONTENT NEEDS BY SEGMENT,
UNKNOWN FRENCH BRAND IN AMERICA,
AND IT BECOMES VERY COMPLEX.
WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
image source: https://flic.kr/p/dxaJg2
Слайд 8
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
Слайд 9
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
74.8%
Have Internet in the home
Слайд 10
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
238
Million Americans
74.8%
Have Internet in the home
Слайд 11
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
238
Million Americans
74.8%
Have Internet in the home
of Americans 25+ have Smartphones
45.3%
Слайд 12
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
238
Million Americans
74.8%
Have Internet in the home
of Americans 25+ have Smartphones
45.3%
What is cyber- Monday?
Слайд 13
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
238
Million Americans
74.8%
Have Internet in the home
of Americans 25+ have Smartphones
45.3%
What is cyber- Monday?
$2.2
Billion in 1 day
Слайд 14
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
318 Million
Americans
238
Million Americans
74.8%
Have Internet in the home
of Americans 25+ have Smartphones
45.3%
What is cyber- Monday?
$2.2
Billion in 1 day
$262 Billion
2013
Слайд 18
A VERY DIVERSE MARKET
image source: http://bit.ly/1qsFQvc
US Population
318 million
The number of
people who play an instrument
Number of people who play the guitar
Слайд 21
A VERY DIVERSE MARKET
image source: http://bit.ly/1qsFQvc
Number of people who play the
electric guitars
Number of professional electric guitars players
Слайд 23ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR
RICH
image source: http://bit.ly/1jcG2JE
Слайд 25
COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS
INTERNET MARKETING LIKE A ROCK
STAR
DON’T SCREAM AT YOUR AUDIENCE
OWN YOUR ELVIS FLARE
WATCH OUT THE HOT NEW THING
FISH WHERE THE FISH ARE AT
IF IT WORKS, KEEP PUSHING OUT ALBUMS
6
4
5
2
1
3
Слайд 27Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT
PEOPLE!
image source: https://flic.kr/p/dZdXNp
Слайд 29
image source: http://www.stockvault.net/photo/147804/school-test
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW
YOUR AUDIENCE?
Слайд 30
image source: https://flic.kr/p/7Lq7yf
Q1
Do you know what specific STEPS they take to
search for solutions?
YES
NO
Слайд 31
image source: https://flic.kr/p/8DjY5j
Q2
Do you know what they use to SCORE options
& what criteria are most important to decide?
YES
NO
Слайд 32
image source: https://flic.kr/p/ght8m7
Q3
Do you know what your clients expect to CHANGE
once they hire you?
YES
NO
Слайд 33If you’re like most of our clients, you probably answered YES
to only 1 of 3 questions.
image source: https://flic.kr/p/638wPy
Слайд 35Struggling to keep up with other companies who undercut them in
price
Wants to create high quality products that cut costs and also make them stand out
Can’t afford to make a mistake because their products protect lives
Uses Google to find companies and LinkedIn to engage with Peers
Looking to learn from companies that have experience in his industry
Wants to create high quality products that cut costs and also make them stand out
Can’t afford to make a mistake because their products protect lives
Uses Google to find companies and LinkedIn to engage with Peers
Looking to learn from companies that have experience in his industry
Danny| 32 | Married
Sr. Design Engineer
$100K income
Washington D.C.
THEN DEVELOP YOUR PERSONAS
Familiarity With Your Industry
Meet Danny
image source: http://bit.ly/1mnoXS7
Слайд 36
image source: http://bit.ly/1rqaWUa
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
YOURSELF TO
STAND OUT?
2
Слайд 39
image source: https://flic.kr/p/bX1Jqk
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE
TO BE GOOD AT EVERYTHING
Слайд 40
What Your
Customer
Wants
What Your
Competition
Does Well
What Your
Company
Does Well
X
✔
Win
Lose
Be Careful
Ignore
X
✔
Слайд 41Our cards are made with recycled paper and are very creative
OR
When
you care enough to send the very best!
Winner:
Loser:
Слайд 42
image source: http://bit.ly/To0SPQ
WATCH OUT FOR THE HOT NEW THING
ARE YOU MONITORING
YOUR
COMPETITION?
COMPETITION?
3
Слайд 43If you are ignorant of both your enemy and yourself, then
you are a fool and certain to be defeated in every battle.
If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.
If you know your enemy and yourself, you will win every battle...
If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.
If you know your enemy and yourself, you will win every battle...
Sun Tzu
The Art of War
KNOW YOUR ENEMY!
“
”
image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/
Слайд 44
image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS
Offering the same product or
service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
Слайд 48
image source: https://flic.kr/p/5wA41m
FISH WHERE THE FISH ARE AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
4
Слайд 51image source: https://www.facebook.com/business/power-of-advertising
TONS OF RESEARCH AVAILABLE
Слайд 53DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
5
HE TRIED
TO TRANSLATE HIS LAST NAME – IN RUSSIAN.”
Слайд 54DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
5
HE TRIED
TO TRANSLATE HIS LAST NAME – IN RUSSIAN. IT SAYS “NO TRANSLATION”
Слайд 55TRANSLATION CONSULTING
image source: http://bit.ly/1ru0taf
Finger Licking Good
In China – We’ll eat your
fingers off
Turn it lose
Spanish - Suffer from diarrhea
Belgium - Every car has a high quality body
Every car has a high quality corpse
Слайд 56IF IT WORKS, TWEAK IT
KEEP PUSHING OUT ALBUMS
ARE YOU MEASURING
&
MONITORING RESULTS & THEN
ADJUSTING?
MONITORING RESULTS & THEN
ADJUSTING?
image source: http://bit.ly/1lLrNRG
http://bit.ly/1m5rlrK
http://bit.ly/1m5rlrK
http://bit.ly/To5G7P
http://bit.ly/1ipRl6s
6
FUN FACT – THEY HAVE HAD 8 ALBUMS SINCE 2000
Слайд 63YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it
really that fun working?
Avoid super lame stock photography
Avoid super lame stock photography
image source: http://pixabay.com
Слайд 65DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to
your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach
