Презентация на тему MARKETING TO THE USA!

Презентация на тему MARKETING TO THE USA!, предмет презентации: Маркетинг. Этот материал содержит 67 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
Текст слайда:

MARKETING TO THE
USA!

6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA

image source: http://bit.ly/1mevn5R

Clubs Marketing-Communication & Audencia Abroad


Слайд 2
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JASON McDONALD

StringCan Interactive
We build digital roadmaps that win!

@stringcanagency
@JasonMcDonaldIntl

linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/

stringcaninteractive.com
stringcaninteractive.fr

My Passion:
Help companies access the US market successfully

My Rock Star Talent:
Connecting clients to their ideal audience online

StringCan Mission:
Making Complex Simple!

#AudenciaSCI


Слайд 3
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Headquarters
Scottsdale, Arizona

International Paris, France

Think the Grand Canyon?


Слайд 4
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MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!

image source: https://flic.kr/p/dxaJg2


Слайд 5
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WHY ARE
WE HERE TODAY?

image source: http://bit.ly/1ww2hlO


Слайд 6
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WHO ARE YOUR FUTURE ADORING FANS?

image source: http://bit.ly/1pDavGE


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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc


Слайд 8
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans


Слайд 9
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

74.8%
Have Internet in the home


Слайд 10
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

238
Million Americans

74.8%
Have Internet in the home


Слайд 11
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%


Слайд 12
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?


Слайд 13
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?

$2.2
Billion in 1 day


Слайд 14
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THE AMERICAN MARKET

Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc

318 Million
Americans

238
Million Americans

74.8%
Have Internet in the home

of Americans 25+ have Smartphones

45.3%

What is cyber- Monday?

$2.2
Billion in 1 day

$262 Billion
2013


Слайд 15
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THE AMERICAN MARKET

image source; http://bit.ly/1qGNwwb


Слайд 16
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THE AMERICAN MARKET

image source; http://bit.ly/1qGNwwb


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THE AMERICAN MARKET

image source; http://bit.ly/1qGNwwb


Слайд 18
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A VERY DIVERSE MARKET

image source: http://bit.ly/1qsFQvc






US Population
318 million

The number of people who play an instrument

Number of people who play the guitar


Слайд 19
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IS YOUR MARKET THIS GUY?

image source: http://bit.ly/1qEtkLa


Слайд 20
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OR THIS GUY?

image source: http://bit.ly/1qsFQvc


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A VERY DIVERSE MARKET

image source: http://bit.ly/1qsFQvc



Number of people who play the electric guitars



Number of professional electric guitars players


Слайд 22
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MARKETING IN AMERICA

image source: http://bit.ly/1nzoABQ


Слайд 23
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ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH


image source: http://bit.ly/1jcG2JE


Слайд 24
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OR ABOUT BEING ABLE TO
SET IT & FORGET IT


image source: https://flic.kr/p/5VngA2


Слайд 25
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COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS
INTERNET MARKETING LIKE A ROCK STAR


DON’T SCREAM AT YOUR AUDIENCE


OWN YOUR ELVIS FLARE


WATCH OUT THE HOT NEW THING


FISH WHERE THE FISH ARE AT


IF IT WORKS, KEEP PUSHING OUT ALBUMS

6

4

5

2

1

3


Слайд 26
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image source: http://bit.ly/1qswHTe

DON’T SCREAM AT YOUR AUDIENCE

ARE YOU
LISTENING?

1


Слайд 27
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Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!

image source: https://flic.kr/p/dZdXNp


Слайд 28

Слайд 29
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image source: http://www.stockvault.net/photo/147804/school-test

LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?


Слайд 30
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image source: https://flic.kr/p/7Lq7yf

Q1

Do you know what specific STEPS they take to search for solutions?


YES


NO


Слайд 31
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image source: https://flic.kr/p/8DjY5j

Q2

Do you know what they use to SCORE options & what criteria are most important to decide?


YES


NO


Слайд 32
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image source: https://flic.kr/p/ght8m7

Q3

Do you know what your clients expect to CHANGE once they hire you?


YES


NO


Слайд 33
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If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.


image source: https://flic.kr/p/638wPy


Слайд 34
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image source: https://flic.kr/p/bhyT8B

TALK WITH CLIENTS &
LEARN ABOUT THEIR NEEDS!


Слайд 35
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Struggling to keep up with other companies who undercut them in price
Wants to create high quality products that cut costs and also make them stand out
Can’t afford to make a mistake because their products protect lives
Uses Google to find companies and LinkedIn to engage with Peers
Looking to learn from companies that have experience in his industry

Danny| 32 | Married
Sr. Design Engineer $100K income
Washington D.C.






THEN DEVELOP YOUR PERSONAS

Familiarity With Your Industry

Meet Danny

image source: http://bit.ly/1mnoXS7


Слайд 36
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image source: http://bit.ly/1rqaWUa

KNOW YOUR ROCK TALENT

ARE YOU POSITIONING
YOURSELF TO
STAND OUT?

2


Слайд 37
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image source: https://flic.kr/p/82L7jr

PEOPLE LOOK FOR AUTHORITY!


Слайд 38
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image source: https://flic.kr/p/e3CC8F

COMPLETE A S.W.O.T. WITH YOUR TEAM!


Слайд 39
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image source: https://flic.kr/p/bX1Jqk

FOCUS ON YOUR STRENGTHS
TO STAND OUT!

YOU DON’T HAVE TO BE GOOD AT EVERYTHING


Слайд 40
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What Your
Customer
Wants


What Your
Competition
Does Well


What Your
Company
Does Well

X


Win
Lose
Be Careful
Ignore



X



Слайд 41
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Our cards are made with recycled paper and are very creative

OR

When you care enough to send the very best!

Winner:

Loser:


Слайд 42
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image source: http://bit.ly/To0SPQ

WATCH OUT FOR THE HOT NEW THING

ARE YOU MONITORING YOUR
COMPETITION?

3


Слайд 43
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If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.

If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.

If you know your enemy and yourself, you will win every battle...

Sun Tzu The Art of War

KNOW YOUR ENEMY!




image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/


Слайд 44
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image source: https://flic.kr/p/56q2x2

BOTH DIRECT AND INDIRECT COMPETITORS

Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service


Слайд 45
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MONITOR WHAT THEY ARE DOING…


Слайд 46
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COULD TAKE A LOT OF TIME SO…

HAVE GOOGLE DO THE WORK FOR YOU!


Слайд 47
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AND USE SOCIAL MONITORING
TOOLS AS WELL!


Слайд 48
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image source: https://flic.kr/p/5wA41m

FISH WHERE THE FISH ARE AT

ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?

4


Слайд 49
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THE WEB IS A HUGE SHINY OBJECT.
CONSTANTLY EVOLVING!


Слайд 50
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OFTEN CAN FEEL OVERWHELMING


Слайд 51
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image source: https://www.facebook.com/business/power-of-advertising

TONS OF RESEARCH AVAILABLE


Слайд 52
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image source: http://goo.gl/glSwWZ

WITH STATS TO HELP YOU MAKE SMART & FOCUSED DECISIONS!


Слайд 53
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DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE


image source: http://bit.ly/1ru0taf

5

HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN.”


Слайд 54
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DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE


image source: http://bit.ly/1ru0taf

5

HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN. IT SAYS “NO TRANSLATION”


Слайд 55
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TRANSLATION CONSULTING


image source: http://bit.ly/1ru0taf

Finger Licking Good

In China – We’ll eat your fingers off

Turn it lose

Spanish - Suffer from diarrhea

Belgium - Every car has a high quality body

Every car has a high quality corpse


Слайд 56
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IF IT WORKS, TWEAK IT
KEEP PUSHING OUT ALBUMS

ARE YOU MEASURING &
MONITORING RESULTS & THEN
ADJUSTING?


image source: http://bit.ly/1lLrNRG
http://bit.ly/1m5rlrK
http://bit.ly/1m5rlrK
http://bit.ly/To5G7P
http://bit.ly/1ipRl6s

6

FUN FACT – THEY HAVE HAD 8 ALBUMS SINCE 2000



Слайд 57

Слайд 58
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DISCOVER HIDDEN WINS


Слайд 59
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CONTENT IS KING, QUEEN & THE WHOLE CASTLE


image source: http://bit.ly/1miKXxx


Слайд 60
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ANALYZE TRENDS & FIND OPPORTUNITY


Слайд 61
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image source: https://flic.kr/p/7vBoW6

TEST
TEST
TEST MORE


Слайд 62
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1

Persona for
Purpose for
Keyword Phrase for
Page that provides
Solution



Слайд 63
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YES, VISUAL CONTENT IS AWESOME!!!

So sweet, holding hands! & Is it really that fun working?
Avoid super lame stock photography

image source: http://pixabay.com


Слайд 64
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STREAMLINE DATA OVERLOAD. FOCUS ON ROI!


Слайд 65
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DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS

Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach


Слайд 66
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Merci Audencia Abroad for hosting StringCan


Слайд 67
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Q&A

THANK YOU!


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