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3.25 презентация
Содержание
- 1. 3.25
- 2. WHO AM I?
- 4. Source: http://cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png
- 5. Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan
- 6. CLASSICAL SYSTEM Credit: Philippe Kruchten @pbpk
- 7. DevOps and Continuous Delivery are responses to
- 10. A landscape of emotional and transactional
- 11. A STORY-SYSTEM Sign: A channel that attracts
- 12. All stakeholder concerns are important, but if
- 13. 95% firms say they are CUSTOMER FOCUSED
- 14. 8% customers agree they deliver SUPERIOR EXPERIENCE
- 19. Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan
- 20. 5 MAJOR WAVES OF
- 21. We are in the beginning of the
- 22. “Because the purpose of business is to
- 23. THANKS, @sdpetry
WHO AM I?
Слайд 4Source: http://cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png
Слайд 5Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan
Слайд 6CLASSICAL SYSTEM
Credit: Philippe Kruchten @pbpk
University of British Columbia
Where do software
architectures come from?
Слайд 7DevOps and Continuous Delivery are responses to a shift in the
functional meaning and expectations of IT
Source: CA Technologies
Слайд 10
A landscape of emotional and transactional experiences,
where each connection inspires
engagement with another,
so the brand becomes part of the consumer’s story.
Story-systems deliver innovative consumer activation + trusted technology at massive scale.
Story-systems deliver innovative consumer activation + trusted technology at massive scale.
Слайд 11A STORY-SYSTEM
Sign:
A channel that attracts attention and directs to engagement
Everything is
connected through technology
Town Center:
The primary place where transactions are made
Destination:
Place of deep and valuable engagement enabling active participation
The Organizing Idea establishes the premise for connectivity
Roundabout:
Content on a channel used to connect channels and turn people to other channels
Слайд 12All stakeholder concerns are important, but if we get the user
experience wrong, nothing else matters
Source: kkstudio » Katerina Kamprani | portfolio
Слайд 1395%
firms say they are CUSTOMER FOCUSED
80%
say they deliver SUPERIOR EXPERIENCE
“Closing the
Delivery Gap” study of 362 firms by Bain & Co
Слайд 148%
customers agree they deliver SUPERIOR EXPERIENCE
“Closing the Delivery Gap” study of
362 firms by Bain & Co
Слайд 19Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan
Слайд 20
5 MAJOR WAVES OF INNOVATION
1780
1840
1890
1940
1970
2010
RATE OF INNOVATION
Water & Steam Power
Railways
Electrification
Mass Production
Information
& Communication
Слайд 21We are in the beginning of the 6th Wave of Innovation but
its too
early to see what exactly it will be.
Слайд 22“Because the purpose of business is to create a customer, the
business enterprise has two − and only two − basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
- Peter Drucker
- Peter Drucker
