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The 7 habits of highly effective Content marketers презентация
Содержание
- 1. The 7 habits of highly effective Content marketers
- 2. Ineffective content marketing by numbers @webber_karen £4
- 3. A marketing assistant for the next 100,000
- 4. “When you build content especially for your
- 5. Aggregate analytics data Behavioural information
- 6. 1: Content Strategy: Personalising big data @webber_karen
- 7. 1: Content Strategy: Wearables @webber_karen
- 8. BUT DOES HE HAVE A DOG? LOL ☺
- 9. Habit 2: Write @webber_karen 56% of marketers
- 10. 2: Write @webber_karen
- 11. “If I had asked people what they
- 12. 3: Innovate @webber_karen
- 13. 3: Innovate @webber_karen
- 14. Habit 4: Selective @webber_karen
- 15. 4: Selective @webber_karen
- 16. 3 things you can do to strengthen
- 17. Habit 5: Money-minded @webber_karen Image: Tom Fishburne
- 18. 5: Money-minded @webber_karen
- 19. Habit 6: Embrace marketing technology @webber_karen
- 20. Habit 7: Get out @webber_karen
- 21. Advanced, data-driven content strategies Write
Ineffective content marketing by numbers @webber_karen £4 billion – worth of the UK content marketing industry 52% - proportion of marketers saying their content marketing is less than effective £2.1 billion
Слайд 1@webber_karen
THE 7 HABITS OF
HIGHLY EFFECTIVE
CONTENT MARKETERS
Karen Webber, Axonn Media
17 April
Слайд 2Ineffective content marketing by numbers
@webber_karen
£4 billion – worth of the UK
content marketing industry
52% - proportion of marketers saying their content marketing is less than effective
£2.1 billion – cost of ineffective content marketing
52% - proportion of marketers saying their content marketing is less than effective
£2.1 billion – cost of ineffective content marketing
Слайд 3A marketing assistant for the next 100,000 years
21 million hours of
graphic design work by a junior
14,100 Virgin Galactic trips to space
A 29 million year Netflix binge
14,100 Virgin Galactic trips to space
A 29 million year Netflix binge
What can £2.1 billion buy you?
@webber_karen
Or 10,000 Beyoncés
Слайд 4“When you build content especially for your personas, you build a
relationship with people before you’ve even met them.”
- David Meerman Scott
- David Meerman Scott
Habit 1: Advanced content strategy
@webber_karen
Слайд 5 Aggregate analytics data
Behavioural information
Interviews
Surveys
Third-party data
1: Content Strategy: Data
@webber_karen
Слайд 9Habit 2: Write
@webber_karen
56% of marketers don’t have a documented content strategy.
(Source: CMI)
100% of them are ineffective.
(Source: Me)
Слайд 11“If I had asked people what they wanted, they would have
said faster horses.”
- Henry Ford
- Henry Ford
Habit 3: Innovate
@webber_karen
Слайд 163 things you can do to strengthen your in-house team
Processes
Culture of
content
Outsourcing
Outsourcing
4: Selective
@webber_karen
Слайд 21 Advanced, data-driven content strategies
Write
Innovate
Be selective
ROI minded
Embrace marketing technology
Get out
Get out
The 7 habits of highly effective content marketers
@webber_karen
