Презентация на тему The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce

Customer in the center point of attention The customers don’t want to be forced to choose between online and offline
Слайды и текст этой презентации

Слайд 1



The Key to Omnichannel Success Delivering the

right data to the right customer
retail &

e-commerce

Justyna Skorupska
Managing Director
FACT-Finder Polska

The Key to Omnichannel Success Delivering the right

Слайд 2Customer in the center point of attention
The

customers don’t
want to be forced to choose

between online and offline
Customer in the center point of attention The customers don’t want to

Слайд 3European e-commerce
Constance growth

European e-commerce Constance growth

Слайд 4

Each of retailers has its own OMNI-CHANNEL

STRATEGY but similar interests drive them to

FACT-Finder.
Each of retailers has its own OMNI-CHANNEL STRATEGY but similar

Слайд 5The Strategic questions for retailers in 2014
Innovative

and simple shopping experience
Connect online and offline

channels
Implement ROPO Strategy
Create outstanding online experience
Leverage existing technologies


Main goal:

Create a perfect customer experience based on data.

The Strategic questions for retailers in 2014 Innovative and simple shopping experience

Слайд 6Build innovative shopping experience
We make data from

multiple sources accessible and drive product presentation

by smart business rules in all sales channels.

Build innovative shopping experience We make data from multiple sources accessible and

Слайд 7Centralised and integrated information systems drive the

customer experience
FACT-Finder delivers the right message for

the right action in the right channel


Discover all information in all channels

Centralised and integrated information systems drive the customer experience FACT-Finder delivers the

Слайд 8 Win customer insights through analysis
Log-File Analysis
Detail

Sites Analysis

Win customer insights through analysis Log-File Analysis Detail Sites Analysis

Слайд 11Seduce and inspire in Sales Process
Special offers

or best sellers should be highlighted on

a prominent position.


Seduce and inspire in Sales Process 	Special offers or best sellers should

Слайд 12Seduce and inspire in Sales Process
Brands, special

offers or best sellers should be highlighted

on a prominent position.



Seduce and inspire in Sales Process 	Brands, special offers or best sellers

Слайд 13Seduce and inspire in Sales Process
Brands, special

offers, best sellers or advisory campaigns should

be highlighted on a prominent position.


Seduce and inspire in Sales Process 	Brands, special offers, best sellers or

Слайд 14Scenarios from Europe‘s leading retailers

Content delivery:

From search to a local store
Local availability:

Relevant results for the shops nearby
Seduce and inspire: Merchandising and promotion
Gaining insights: From data to analysis and optimisation

Scenarios from Europe‘s leading retailers
 
 
  
   Content

Слайд 15When INSTORE-PICKUP really makes sense
40 kilos –

5 Euro: You don‘t want to send

such a product
When INSTORE-PICKUP really makes sense 40 kilos – 5 Euro: You don‘t

Слайд 16
OMNI-CHANNEL TOUCHPOINTS
IN-STORE
In order to sell products already

sold-out in bricks and mortar, Sportcheck works

with an iPad at the POS.


+60% in-store orders

Key Benefits:

60% more in-store orders
Increase average basket volume instore through online sales
Increased profitability
Higher brand loyalty

OMNI-CHANNEL TOUCHPOINTS IN-STORE In order to sell products already sold-out in

Слайд 17
MULTICHANNEL TOUCHPOINTS
WEB
Provide integrated online shopping experience (RoPo)

to drive online sales and in-store sales

and enhance customer convenience


+30% revenue

Key Benefits:

70% of online orders are picked up in the store
Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold increase in basket
increased profitability
enhanced customer brand loyalty

MULTICHANNEL TOUCHPOINTS WEB Provide integrated online shopping experience (RoPo) to drive

Слайд 18THANK YOU FOR
FOR YOUR ATTENTION
Justyna Skorupska
@justyna.skorupska

www.fact-finder.pl



THANK YOU FOR  FOR YOUR ATTENTION Justyna Skorupska @justyna.skorupska  www.fact-finder.pl

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