right data to the right customer
retail &
e-commerceJustyna Skorupska
Managing Director
FACT-Finder Polska
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Презентация на тему The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce
Содержание
- 1. The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce
- 2. Customer in the center point of attention The
- 3. European e-commerce Constance growth
- 4. Each of retailers has its own
- 5. The Strategic questions for retailers in 2014 Innovative
- 6. Build innovative shopping experience We make data from
- 7. Centralised and integrated information systems drive the customer
- 8. Win customer insights through analysis Log-File Analysis Detail Sites Analysis
- 11. Seduce and inspire in Sales Process Special offers
- 12. Seduce and inspire in Sales Process Brands, special
- 13. Seduce and inspire in Sales Process Brands, special
- 14. Scenarios from Europe‘s leading retailers
- 15. When INSTORE-PICKUP really makes sense 40 kilos –
- 16. OMNI-CHANNEL TOUCHPOINTS IN-STORE In order to sell
- 17. MULTICHANNEL TOUCHPOINTS WEB Provide integrated online shopping
- 18. THANK YOU FOR FOR YOUR ATTENTION Justyna
- 19. Скачать презентацию
Customer in the center point of attention The customers don’t want to be forced to choose between online and offline
Слайды и текст этой презентации
Слайд 1
The Key to Omnichannel Success Delivering the
right data to the right customer
e-commerce
Слайд 2Customer in the center point of attention
The
customers don’t
want to be forced to choose
between online and offline
Слайд 4
Each of retailers has its own OMNI-CHANNEL
STRATEGY but similar interests drive them to
FACT-Finder.
Слайд 5The Strategic questions for retailers in 2014
Innovative
and simple shopping experience
Connect online and offline
channelsImplement ROPO Strategy
Create outstanding online experience
Leverage existing technologies
Main goal:
Create a perfect customer experience based on data.
Слайд 6Build innovative shopping experience
We make data from
multiple sources accessible and drive product presentation
by smart business rules in all sales channels.
Слайд 7Centralised and integrated information systems drive the
customer experience
FACT-Finder delivers the right message for
the right action in the right channelDiscover all information in all channels
Слайд 11Seduce and inspire in Sales Process
Special offers
or best sellers should be highlighted on
a prominent position.
Слайд 12Seduce and inspire in Sales Process
Brands, special
offers or best sellers should be highlighted
on a prominent position.
Слайд 13Seduce and inspire in Sales Process
Brands, special
offers, best sellers or advisory campaigns should
be highlighted on a prominent position.
Слайд 14Scenarios from Europe‘s leading retailers
Content delivery:
From search to a local store
Local availability:
Relevant results for the shops nearbySeduce and inspire: Merchandising and promotion
Gaining insights: From data to analysis and optimisation
Слайд 15When INSTORE-PICKUP really makes sense
40 kilos –
5 Euro: You don‘t want to send
such a product
Слайд 16
OMNI-CHANNEL TOUCHPOINTS
IN-STORE
In order to sell products already
sold-out in bricks and mortar, Sportcheck works
with an iPad at the POS.+60% in-store orders
Key Benefits:
60% more in-store orders
Increase average basket volume instore through online sales
Increased profitability
Higher brand loyalty
Слайд 17
MULTICHANNEL TOUCHPOINTS
WEB
Provide integrated online shopping experience (RoPo)
to drive online sales and in-store sales
and enhance customer convenience+30% revenue
Key Benefits:
70% of online orders are picked up in the store
Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold
increase in basket
increased profitability
enhanced customer brand loyalty
