retail & e-commerce
Justyna Skorupska
Managing Director
FACT-Finder Polska
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The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce презентация
Содержание
- 1. The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce
- 2. Customer in the center point of attention
- 3. European e-commerce Constance growth
- 4. Each of retailers has its
- 5. The Strategic questions for retailers in 2014
- 6. Build innovative shopping experience We make data
- 7. Centralised and integrated information systems drive the
- 8. Win customer insights through analysis Log-File Analysis Detail Sites Analysis
- 11. Seduce and inspire in Sales Process Special
- 12. Seduce and inspire in Sales Process Brands,
- 13. Seduce and inspire in Sales Process Brands,
- 14. Scenarios from Europe‘s leading retailers
- 15. When INSTORE-PICKUP really makes sense 40 kilos
- 16. OMNI-CHANNEL TOUCHPOINTS IN-STORE In order to
- 17. MULTICHANNEL TOUCHPOINTS WEB Provide integrated online
- 18. THANK YOU FOR FOR YOUR ATTENTION
Customer in the center point of attention The customers don’t want to be forced to choose between online and offline
Слайд 1
The Key to Omnichannel Success Delivering the right data to the
right customer
retail & e-commerce
retail & e-commerce
Слайд 2Customer in the center point of attention
The customers don’t
want to be
forced to choose between online and offline
Слайд 4
Each of retailers has its own OMNI-CHANNEL STRATEGY but similar interests
drive them to FACT-Finder.
Слайд 5The Strategic questions for retailers in 2014
Innovative and simple shopping experience
Connect
online and offline channels
Implement ROPO Strategy
Create outstanding online experience
Leverage existing technologies
Implement ROPO Strategy
Create outstanding online experience
Leverage existing technologies
Main goal:
Create a perfect customer experience based on data.
Слайд 6Build innovative shopping experience
We make data from multiple sources accessible and
drive product presentation by smart business rules in all sales channels.
Слайд 7Centralised and integrated information systems drive the customer experience
FACT-Finder delivers the
right message for the right action in the right channel
Discover all information in all channels
Слайд 11Seduce and inspire in Sales Process
Special offers or best sellers should
be highlighted on a prominent position.
Слайд 12Seduce and inspire in Sales Process
Brands, special offers or best sellers
should be highlighted on a prominent position.
Слайд 13Seduce and inspire in Sales Process
Brands, special offers, best sellers or
advisory campaigns should be highlighted on a prominent position.
Слайд 14Scenarios from Europe‘s leading retailers
Content delivery: From search to a
local store
Local availability: Relevant results for the shops nearby
Seduce and inspire: Merchandising and promotion
Gaining insights: From data to analysis and optimisation
Local availability: Relevant results for the shops nearby
Seduce and inspire: Merchandising and promotion
Gaining insights: From data to analysis and optimisation
Слайд 15When INSTORE-PICKUP really makes sense
40 kilos – 5 Euro: You don‘t
want to send such a product
Слайд 16
OMNI-CHANNEL TOUCHPOINTS
IN-STORE
In order to sell products already sold-out in bricks and
mortar, Sportcheck works with an iPad at the POS.
+60% in-store orders
Key Benefits:
60% more in-store orders
Increase average basket volume instore through online sales
Increased profitability
Higher brand loyalty
Слайд 17
MULTICHANNEL TOUCHPOINTS
WEB
Provide integrated online shopping experience (RoPo) to drive online sales
and in-store sales and enhance customer convenience
+30% revenue
Key Benefits:
70% of online orders are picked up in the store
Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold
increase in basket
increased profitability
enhanced customer brand loyalty
