The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce презентация

right customer
retail & e-commerce

Justyna Skorupska
Managing Director
FACT-Finder Polska

forced to choose between online and offline

drive them to FACT-Finder.

online and offline channels
Implement ROPO Strategy
Create outstanding online experience
Leverage existing technologies

Main goal:

Create a perfect customer experience based on data.

drive product presentation by smart business rules in all sales channels.

right message for the right action in the right channel

Discover all information in all channels

be highlighted on a prominent position.

should be highlighted on a prominent position.

advisory campaigns should be highlighted on a prominent position.

local store
Local availability: Relevant results for the shops nearby
Seduce and inspire: Merchandising and promotion
Gaining insights: From data to analysis and optimisation

want to send such a product

mortar, Sportcheck works with an iPad at the POS.

+60% in-store orders

Key Benefits:

60% more in-store orders
Increase average basket volume instore through online sales
Increased profitability
Higher brand loyalty

and in-store sales and enhance customer convenience

+30% revenue

Key Benefits:

70% of online orders are picked up in the store
Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold increase in basket
increased profitability
enhanced customer brand loyalty