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THE BASICS OF INBOUND MARKETING презентация
Содержание
- 1. THE BASICS OF INBOUND MARKETING
- 2. Why Inbound? Inbound Marketing is currently becoming
- 3. Why? In comparison to traditional marketing, Inbound
- 4. The idea behind Inbound marketing is you
- 5. How? Inbound Marketing is based off creating
- 6. The Inbound Methodology by HubSpot http://cdn2.hubspot.net/hub/53/file-1928547458-png/methodology_-_no_header.png?t=1445896283953
- 7. Who are these Strangers? These are the
- 8. What does Attract mean? Here we are
- 9. How do we Attract? Common attraction tools:
- 10. What are Visitors? These are the people
- 11. Conversion Conversion means we are turning these
- 12. Ready To Increase Your Leads By 200%?
- 13. How do we convert people? Conversion Tools: Forms Call-to-Action Landing Pages www.bigbangly.co.nz www.bigbangly.co.nz
- 14. Leads Leads are the in between stage
- 15. Closing Leads Closing essentially means following up
- 16. Closing Tools CRM (Customer Relationship Management) This
- 17. Customers
- 18. What does Delight mean? The whole process
- 19. How do we Delight our customers? Survey Personalised Call-to-Actions Personalised Content Social Monitoring www.bigbangly.co.nz
- 20. Promoters Closest thing you get to free
- 21. Key Point to Remember Inbound Marketing is
- 22. Ready To Increase Your Leads By 200%?
Слайд 1
THE BASICS OF
INBOUND MARKETING
Your starter guide to dominating the Internet
www.bigbangly.co.nz
Слайд 2Why Inbound?
Inbound Marketing is currently becoming the go to style of
marketing for online businesses.
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 3Why?
In comparison to traditional marketing, Inbound Marketing has a lower cost
per lead and a higher ROI.
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 4The idea behind Inbound marketing is you are attracting customers who
are already interested in some form of your product.
What?
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 5How?
Inbound Marketing is based off creating quality content for people at
every stage of the customer process.
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 6The Inbound Methodology by HubSpot
http://cdn2.hubspot.net/hub/53/file-1928547458-png/methodology_-_no_header.png?t=1445896283953
Слайд 7Who are these Strangers?
These are the people out there looking.
We are
trying to attract these people to your website
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 8What does Attract mean?
Here we are getting the right people to
come to us
“Right People”?
These are the visitors who are most likely to convert into leads/customers
“Right People”?
These are the visitors who are most likely to convert into leads/customers
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 9How do we Attract?
Common attraction tools:
Blogging
SEO
Social Publishing
Keywords
Your Website Pages
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 10What are Visitors?
These are the people visiting your website.
We try to
convert these visitors into leads.
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 11Conversion
Conversion means we are turning these visitors into leads.
We get through
this process some form of contact information such as email addresses.
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 12Ready To Increase Your Leads By 200%?
New Zealand's #1 Marketing Company
is going to show you the exact methods they used to add millions of dollars of revenue to their clients every single year!
CLAIM YOUR FREE RECORDINGS!
Слайд 13How do we convert people?
Conversion Tools:
Forms
Call-to-Action
Landing Pages
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 14Leads
Leads are the in between stage of visitors and customers.
These are
the people who we are targeting to turn into customers (closing).
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 15Closing Leads
Closing essentially means following up leads to turn them into
customers.
This process varies for different businesses, but the underlying groundwork is the same
This process varies for different businesses, but the underlying groundwork is the same
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 16Closing Tools
CRM (Customer Relationship Management)
This is just a fancy acronym for
telling you to keep track of your client details for efficient follow up.
Email Marketing/Follow up
Marketing Automation
Email Marketing/Follow up
Marketing Automation
www.bigbangly.co.nz
www.bigbangly.co.nz
Слайд 18What does Delight mean?
The whole process of Inbound marketing is to
bring content to everyone at every stage.
Just because people are customers doesn’t mean you stop.
Always have more content, upsell, and turn your customers into your promoters.
Just because people are customers doesn’t mean you stop.
Always have more content, upsell, and turn your customers into your promoters.
Слайд 19How do we Delight our customers?
Survey
Personalised Call-to-Actions
Personalised Content
Social Monitoring
www.bigbangly.co.nz
Слайд 20Promoters
Closest thing you get to free advertising.
These are the customers who
recommend and word of mouth for you.
This can bring in new strangers and visitors to begin the cycle anew.
This can bring in new strangers and visitors to begin the cycle anew.
www.bigbangly.co.nz
Слайд 21Key Point to Remember
Inbound Marketing is about relaying quality content to
people who are looking for it.
Try to personalise this content for each person.
Automate this process.
Make customers your fans for life.
Try to personalise this content for each person.
Automate this process.
Make customers your fans for life.
www.bigbangly.co.nz
Слайд 22Ready To Increase Your Leads By 200%?
New Zealand's #1 Marketing Company
is going to show you the exact methods they used to add millions of dollars of revenue to their clients every single year!
CLAIM YOUR FREE RECORDINGS!
