Dholakia
Chief Marketing Officer
@sdholakia
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The New Era of Engagement Marketing Five Principles for Building Lifelong Relationships презентация
Содержание
- 1. The New Era of Engagement Marketing Five Principles for Building Lifelong Relationships
- 2. Marketo Company Overview #1 independent marketing platform:
- 3. The Quest of Every Revenue Team
- 4. Todays World 2900 Marketing & Sales Messages Per Day
- 6. A Transformation in Customer Engagement Mass Marketing
- 7. Buyers are Self-Directing Journeys 66% to 90%
- 8. Buyer-Driven Seller-Driven
- 9. The New Rules of Engagement
- 10. Engage People: As Individuals #1
- 12. Engage People: Based On What They Do #2
- 14. Evaluate Purchase Adopt Grow
- 16. Engage People: Directed Towards An Outcome #4
- 18. #5 Engage People: Everywhere They Are
- 20. Engage People: As individuals Based on
- 21. Thank you! Sanjay Dholakia Chief Marketing Officer @sdholakia
Слайд 2Marketo Company Overview
#1 independent marketing platform:
Innovative digital marketing platform
Fastest growing marketing
technology company
Customer system of record, 1B leads, 220B+ activities
Customer system of record, 1B leads, 220B+ activities
Top rated by Analysts including Gartner, Sirius Decisions and Forrester
Marketing First
Helping marketers master the art and science of digital marketing
Unparalleled expertise
3,800 customers across
20+ industries in 39 countries
Слайд 6A Transformation in Customer Engagement
Mass
Marketing
Focus on the
message
Transactional
Marketing
Focus on the
upfront
transactions
Engagement
Marketing
Focus
on
long-term
relationships
relationships
Слайд 7Buyers are Self-Directing Journeys
66% to 90%
of a Buyer’s Journey
Today
is Self-Directed
(Forrester, 2014)
Слайд 20 Engage People:
As individuals
Based on what they do
Continuously over time
Directed towards
an outcome
Everywhere they are
Everywhere they are
