The New Era of Engagement Marketing Five Principles for Building Lifelong Relationships презентация

Marketo Company Overview #1 independent marketing platform: Innovative digital marketing platform Fastest growing marketing technology company Customer system of record, 1B leads, 220B+ activities Top rated by Analysts including Gartner, Sirius

Слайд 1The New Era of Engagement Marketing
Five Principles for Building Lifelong Relationships
Sanjay

Dholakia
Chief Marketing Officer
@sdholakia

Слайд 2Marketo Company Overview
#1 independent marketing platform:
Innovative digital marketing platform
Fastest growing marketing

technology company
Customer system of record, 1B leads, 220B+ activities

Top rated by Analysts including Gartner, Sirius Decisions and Forrester


Marketing First
Helping marketers master the art and science of digital marketing
Unparalleled expertise

3,800 customers across 20+ industries in 39 countries


Слайд 3
The Quest of Every Revenue Team


Слайд 4Todays World
2900
Marketing
& Sales Messages Per Day


Слайд 6A Transformation in Customer Engagement
Mass
Marketing

Focus on the
message
Transactional
Marketing

Focus on the
upfront
transactions
Engagement
Marketing

Focus

on long-term
relationships

Слайд 7Buyers are Self-Directing Journeys
66% to 90%
of a Buyer’s Journey Today

is Self-Directed (Forrester, 2014)

Слайд 8Buyer-Driven
Seller-Driven


Слайд 9The New Rules of Engagement


Слайд 10Engage People: As Individuals
#1


Слайд 12Engage People: Based On What
They Do
#2


Слайд 14Evaluate
Purchase
Adopt
Grow


Слайд 16
Engage People: Directed Towards An Outcome
#4


Слайд 18#5 Engage People: Everywhere They Are


Слайд 20 Engage People:
As individuals
Based on what they do
Continuously over time
Directed towards

an outcome
Everywhere they are

Слайд 21Thank you!
Sanjay Dholakia
Chief Marketing Officer
@sdholakia


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