Writing for Mobile: Don’t Shrink It, Rethink It! презентация

Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

is key to mobile content

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

devices, and we check them 100B times per day
Apple app store in 2014 had 1.2M apps, 75M downloads

http://www.idc.com/getdoc.jsp?containerId=prUS24645514
http://www.theverge.com/2014/6/25/5841924/google-android-users-1-billion-stats
http://techcrunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-apps-has-seen-75-billion-downloads-to-date/

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

Shrink It, Rethink It

Jennifer Stout Don't Just Shrink It, Rethink It

Shrink It, Rethink It! STC Summit 2015

Don't Just Shrink It, Rethink It

It

It, Rethink It

Tip: Strive for elegant, powerful messages

Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

Tip: Establish a relationship with users. Be upbeat, trustworthy

Rethink It

Tip: Be positive and congratulatory when possible

Shrink It, Rethink It

Tip: If something goes wrong, be encouraging

Shrink It, Rethink It

Tip: Give users the power to decide

Just Shrink It, Rethink It

Tip: Know your OS-specific touch terms

Just Shrink It, Rethink It

Tip: Work closely with your designers and UX team

It, Rethink It

Tip: Beautiful design encourages repeat visitors

the desktop

Find my iPhone

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

your product
On different devices
Portrait and landscape mode
Ensure content is succinct

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

Tip: Tap testing is a form of quality control

users who forget
You are asked to mock up messages for the screen
You must present this to the team to get buy-in

Brief
Simple
Positive
Friendly
Delightful

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

sketch
Pick a spokesperson for ONE MINUTE show-and-tell

Messages to reset password

Brief
Simple
Positive
Friendly
Delightful

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

Jennifer Stout Don't Just Shrink It, Rethink It

Messages to reset password

Brief
Simple
Positive
Friendly
Delightful

It

Provides tips

It, Rethink It

Rethink It

It, Rethink It

It, Rethink It

on mobile and wearables, Wearable Technology and Google Glass – Why It Matters Mobile Usability GuidelinesMobile Usability Guidelines, Mobile Documentation


Mobile Jakob Nielsen, Ralica Budiu, Mobile User Experience: Limitations and Strengths http://www.nngroup.com/articles/password-creation/
Don Norman, The Paradox of Wearable Technologies Joe Welinske Developing User Assistance for Mobile Apps
Rachel Hinman The Mobile FrontierRachel Hinman The Mobile Frontier , Practical Guide to Tactical Mobile Prototyping
Nathan Curtis Sketching for UnderstandingNathan Curtis Sketching for Understanding, The Power of SketchesNathan Curtis Sketching for Understanding, The Power of Sketches, 6 Tips for Organizing Sketched Artifacts
Lucidity Idea To App: How To Make a Mobile App
Mobile Luke WrobleskiLuke Wrobleski, Josh ClarkLuke Wrobleski, Josh Clark, Theresa Neil
iOS message guidelinesiOS message guidelines, Android message guidelinesiOS message guidelines, Android message guidelines, Other OSs

Prototyping
Prototyping Tools http://keynotopia.com/ Stencils http://www.uistencils.com/
Usability testing with paper prototypes http://vimeo.com/48675078
Paper PrototypingPaper Prototyping Paper In-Screen PrototypingPaper Prototyping Paper In-Screen Prototyping Streamlining Design with Paper PrototypingPaper Prototyping Paper In-Screen Prototyping Streamlining Design with Paper Prototyping Using paper prototyping to manage risk  
Design Better and Faster with Rapid Prototyping
Dan Roam, Back Of The Napkin

Selected resources

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

is key to mobile content

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

us!

http://www.slideshare.net/MartaRauch

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

architects and leads mobile, cloud, and REST API projects. She enjoys participating in design jams and developer challenges for mobile, augmented reality, beacons, and wearable technology.

Marta advocates for mobile usability, and provides UX and beta feedback for mobile apps and wearable tech.

A frequent presenter for conferences and webinars, Marta has published many articles and contributed information to Developing User Assistance for Mobile Apps, by Joe Welinske. Her augmented reality topic appears in The Language of Content Strategy by Scott Abel and Rahel Bailie.

Marta is an STC Associate Fellow, a member of the Nominating Committee, and VP of the Silicon Valley chapter. She graduated from Stanford University and earned a certificate from the University of California.

About the presenters

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

encourages everyone to follow good writing practices and Oracle style guidelines whenever humanly possible. She is a member of the Oracle Style Guide Review Board, which produces the Oracle Style Guide.
Before her technical career, Jenny was a copy editor at USA TODAY newspaper for 13 years, fighting grammar and punctuation errors one deadline at a time. Special interests include writing for mobile devices and writing with accessibility in mind.

About the presenters

Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It