Презентация на тему www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends

Презентация на тему www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends, предмет презентации: Маркетинг. Этот материал содержит 35 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
Текст слайда:

www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends


Слайд 2
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How businesses can use

www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends


Слайд 3
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Why

Is So
Important


Слайд 4
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Instagram statistics

200 MILLION monthly active users

Facebook
1.98 B

YouTube
1 B

Google+
540 M

Twitter
255 M

Instagram
200 M

LinkedIn
187 M

Pinterest
70 M*


Слайд 5
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Instagram statistics

Fastest growing social media site (behind G+)

Facebook - 5 Years

Twitter – 6.5 Years

Instagram – 3.5 Years

Google+ – 2 Years

200 Million Active Users Milestone


Слайд 6
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Instagram statistics

70% of users log in DAILY

60 MILLION photos uploaded daily

Generate 1.6 BILLION likes daily


Слайд 7
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Instagram statistics

65% of Instagram users are outside the USA

17% of all internet users use Instagram (Dec 2013)
37% of 18-29 year olds use Instagram (Dec 2013)
24% of 30-64 year olds use Instagram (Dec 2013)
→ These numbers are very similar to Twitter and Pinterest


Слайд 8
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Visual marketing


Слайд 9
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Instagram results

Instagram photos generate better customer reactions across multiple media compared with traditional marketing images

Instagram generates higher levels of engagement than any other social media site

Instagram drives higher quality traffic than any other social media site


Слайд 10
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How to
Format Your

Profile


Слайд 11
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Instagram Profile

Five Main Areas to Format

Name and Username
Profile Photo
Bio Description
Website URL
Privacy Setting


Слайд 12
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Instagram Profile

Name and Username

Your name or your business name
These are the ONLY searchable criteria
Use keywords


Слайд 13
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Instagram Profile

Profile Photo

Your photo or business logo
Use the same one from your other social media accounts
It will be cropped to a circle automatically


Слайд 14
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Instagram Profile

Bio Description

Who you are and what you do
Keep fun and show your personality
Use bullet points and/or spacing to make it easier to read


Слайд 15
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Instagram Profile

Website URL

The ONLY clickable link anywhere on Instagram
This is the most important area to format if you want to drive traffic to your website
Use any page or link you like
Change it as often as you need


Слайд 16
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Instagram Profile

Privacy Settings

Your business Instagram account needs to be set to PUBLIC, not private


Слайд 17
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The Types of
Content You
Should Share on


Слайд 18
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Instagram images

Use Organic or Native Images


Слайд 19
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Instagram images

Use Organic or Native Images


Слайд 20
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Instagram images

How to Use Text Overlays


Слайд 21
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Instagram images

How to Use Text Overlays

Canva
PicMonkey
Recite This
WordSwag
Text Cutie



Photoshop
Pixlr
PowerPoint




Слайд 22
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Instagram images

Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals

@gopro


Слайд 23
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Instagram images

Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals

@lululemon


Слайд 24
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Instagram images

Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals

@blurb_books


Слайд 25
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Instagram images

Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals

@michaelkors


Слайд 26
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Instagram images

Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals

@benandjerrys


Слайд 27
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Instagram videos

Products
How-To or FAQ
Tours
Behind-the-scenes
New launches or reveals
Greetings or messages


@gopro


Слайд 28
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Exclusive content

Promotions or discounts exclusive to Instagram
Regular series
Use teaser images on other sites to full gallery on Instagram
Give people a reason to follow you on Instagram!



Слайд 29
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How to Use

Effectively


Слайд 30
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Cultivate relationships

It’s still SOCIAL media!
Engage with and respond to your followers
Make them feel like a part of your brand
Generate conversations
Be consistent and post regularly




Слайд 31
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Have a strategy

What do you want from Instagram?
Why are you using Instagram?
Why are your customers & audience using Instagram?
How often will you post?
What will you post?





Слайд 32
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Use hashtags effectively

Hashtags significantly increase the reach of posts
Use RELEVANT hashtags
Use industry related hashtags
Don’t hashjack
5-10 hashtags per post
Combine popular and less common hashtags

#smdaysd

#SmallBiz

#ShopLocal

#business

#summer

#SanDiego

#InstagramMarketing

#fun


Слайд 33
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Use calls-to-action

Use captions effectively
Use text overlays
Tell people what you want them to do – go to your website, call you, tag themselves, etc.





Слайд 34
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Track your analytics

Know what works and doesn’t work
Use A/B testing
When to post for ideal post engagement
Know your audience demographic & behaviors

IconoSquare and Nitrogram


Слайд 35
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How businesses can use

www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends


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