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www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends презентация
Содержание
- 1. www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
- 2. How businesses can use www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
- 3. Why Is So Important
- 4. Instagram statistics 200 MILLION monthly active users
- 5. Instagram statistics Fastest growing social media site
- 6. Instagram statistics 70% of users log in
- 7. Instagram statistics 65% of Instagram users are
- 8. Visual marketing
- 9. Instagram results Instagram photos generate better customer
- 10. How to Format Your Profile
- 11. Instagram Profile Five Main Areas to Format
- 12. Instagram Profile Name and Username Your
- 13. Instagram Profile Profile Photo Your photo
- 14. Instagram Profile Bio Description Who you
- 15. Instagram Profile Website URL The ONLY
- 16. Instagram Profile Privacy Settings Your business
- 17. The Types of Content You Should Share on
- 18. Instagram images Use Organic or Native Images
- 19. Instagram images Use Organic or Native Images
- 20. Instagram images How to Use Text Overlays
- 21. Instagram images How to Use Text Overlays
- 22. Instagram images Products Customers Employees Events Work
- 23. Instagram images Products Customers Employees Events Work
- 24. Instagram images Products Customers Employees Events Work
- 25. Instagram images Products Customers Employees Events Work
- 26. Instagram images Products Customers Employees Events Work
- 27. Instagram videos Products How-To or FAQ Tours
- 28. Exclusive content Promotions or discounts exclusive to
- 29. How to Use Effectively
- 30. Cultivate relationships It’s still SOCIAL media! Engage
- 31. Have a strategy What do you want
- 32. Use hashtags effectively Hashtags significantly increase the
- 33. Use calls-to-action Use captions effectively Use text
- 34. Track your analytics Know what works and
- 35. How businesses can use www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
How businesses can use www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
Слайд 2How businesses can use
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends
Слайд 4Instagram statistics
200 MILLION monthly active users
Facebook
1.98 B
YouTube
1 B
Google+
540 M
Twitter
255 M
Instagram
200 M
LinkedIn
187
M
Pinterest
70 M*
Слайд 5Instagram statistics
Fastest growing social media site (behind G+)
Facebook - 5 Years
Twitter
– 6.5 Years
Instagram – 3.5 Years
Google+ – 2 Years
200 Million Active Users Milestone
Слайд 6Instagram statistics
70% of users log in DAILY
60 MILLION photos uploaded daily
Generate
1.6 BILLION likes daily
Слайд 7Instagram statistics
65% of Instagram users are outside the USA
17% of all
internet users use Instagram (Dec 2013)
37% of 18-29 year olds use Instagram (Dec 2013)
24% of 30-64 year olds use Instagram (Dec 2013)
→ These numbers are very similar to Twitter and Pinterest
37% of 18-29 year olds use Instagram (Dec 2013)
24% of 30-64 year olds use Instagram (Dec 2013)
→ These numbers are very similar to Twitter and Pinterest
Слайд 9Instagram results
Instagram photos generate better customer reactions across multiple media compared
with traditional marketing images
Instagram generates higher levels of engagement than any other social media site
Instagram drives higher quality traffic than any other social media site
Instagram generates higher levels of engagement than any other social media site
Instagram drives higher quality traffic than any other social media site
Слайд 11Instagram Profile
Five Main Areas to Format
Name and Username
Profile Photo
Bio Description
Website URL
Privacy
Setting
Слайд 12Instagram Profile
Name and Username
Your name or your business name
These are the
ONLY searchable criteria
Use keywords
Use keywords
Слайд 13Instagram Profile
Profile Photo
Your photo or business logo
Use the same one from
your other social media accounts
It will be cropped to a circle automatically
It will be cropped to a circle automatically
Слайд 14Instagram Profile
Bio Description
Who you are and what you do
Keep fun and
show your personality
Use bullet points and/or spacing to make it easier to read
Use bullet points and/or spacing to make it easier to read
Слайд 15Instagram Profile
Website URL
The ONLY clickable link anywhere on Instagram
This is the
most important area to format if you want to drive traffic to your website
Use any page or link you like
Change it as often as you need
Use any page or link you like
Change it as often as you need
Слайд 16Instagram Profile
Privacy Settings
Your business Instagram account needs to be set to
PUBLIC,
not private
Слайд 21Instagram images
How to Use Text Overlays
Canva
PicMonkey
Recite This
WordSwag
Text Cutie
Photoshop
Pixlr
PowerPoint
Слайд 22Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@gopro
Слайд 23Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@lululemon
Слайд 24Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@blurb_books
Слайд 25Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@michaelkors
Слайд 26Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@benandjerrys
Слайд 27Instagram videos
Products
How-To or FAQ
Tours
Behind-the-scenes
New launches or reveals
Greetings or messages
@gopro
Слайд 28Exclusive content
Promotions or discounts exclusive to Instagram
Regular series
Use teaser images
on other sites to full gallery on Instagram
Give people a reason to follow you on Instagram!
Give people a reason to follow you on Instagram!
Слайд 30Cultivate relationships
It’s still SOCIAL media!
Engage with and respond to your followers
Make
them feel like a part of your brand
Generate conversations
Be consistent and post regularly
Generate conversations
Be consistent and post regularly
Слайд 31Have a strategy
What do you want from Instagram?
Why are you using
Instagram?
Why are your customers & audience using Instagram?
How often will you post?
What will you post?
Why are your customers & audience using Instagram?
How often will you post?
What will you post?
Слайд 32Use hashtags effectively
Hashtags significantly increase the reach of posts
Use RELEVANT hashtags
Use
industry related hashtags
Don’t hashjack
5-10 hashtags per post
Combine popular and less common hashtags
Don’t hashjack
5-10 hashtags per post
Combine popular and less common hashtags
#smdaysd
#SmallBiz
#ShopLocal
#business
#summer
#SanDiego
#InstagramMarketing
#fun
Слайд 33Use calls-to-action
Use captions effectively
Use text overlays
Tell people what you want them
to do – go to your website, call you, tag themselves, etc.
Слайд 34Track your analytics
Know what works and doesn’t work
Use A/B testing
When to
post for ideal post engagement
Know your audience demographic & behaviors
IconoSquare and Nitrogram
Know your audience demographic & behaviors
IconoSquare and Nitrogram
Слайд 35How businesses can use
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends
