www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends презентация

Содержание

How businesses can use www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends

Слайд 1www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends

Слайд 2How businesses can use
www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends

Слайд 3Why
Is So
Important

Слайд 4Instagram statistics
200 MILLION monthly active users
Facebook
1.98 B
YouTube
1 B
Google+
540 M
Twitter
255 M
Instagram
200 M
LinkedIn
187

M

Pinterest
70 M*

Слайд 5Instagram statistics
Fastest growing social media site (behind G+)

Facebook - 5 Years
Twitter

– 6.5 Years

Instagram – 3.5 Years

Google+ – 2 Years

200 Million Active Users Milestone

Слайд 6Instagram statistics
70% of users log in DAILY

60 MILLION photos uploaded daily

Generate

1.6 BILLION likes daily

Слайд 7Instagram statistics
65% of Instagram users are outside the USA

17% of all

internet users use Instagram (Dec 2013)
37% of 18-29 year olds use Instagram (Dec 2013)
24% of 30-64 year olds use Instagram (Dec 2013)
→ These numbers are very similar to Twitter and Pinterest

Слайд 8Visual marketing

Слайд 9Instagram results
Instagram photos generate better customer reactions across multiple media compared

with traditional marketing images

Instagram generates higher levels of engagement than any other social media site

Instagram drives higher quality traffic than any other social media site

Слайд 10How to
Format Your
Profile

Слайд 11Instagram Profile
Five Main Areas to Format

Name and Username
Profile Photo
Bio Description
Website URL
Privacy

Setting

Слайд 12Instagram Profile
Name and Username

Your name or your business name
These are the

ONLY searchable criteria
Use keywords

Слайд 13Instagram Profile
Profile Photo

Your photo or business logo
Use the same one from

your other social media accounts
It will be cropped to a circle automatically

Слайд 14Instagram Profile
Bio Description

Who you are and what you do
Keep fun and

show your personality
Use bullet points and/or spacing to make it easier to read

Слайд 15Instagram Profile
Website URL

The ONLY clickable link anywhere on Instagram
This is the

most important area to format if you want to drive traffic to your website
Use any page or link you like
Change it as often as you need

Слайд 16Instagram Profile
Privacy Settings

Your business Instagram account needs to be set to

PUBLIC, not private

Слайд 17The Types of
Content You
Should Share on

Слайд 18Instagram images
Use Organic or Native Images

Слайд 19Instagram images
Use Organic or Native Images

Слайд 20Instagram images
How to Use Text Overlays

Слайд 21Instagram images
How to Use Text Overlays

Canva
PicMonkey
Recite This
WordSwag
Text Cutie



Photoshop
Pixlr
PowerPoint



Слайд 22Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@gopro

Слайд 23Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@lululemon

Слайд 24Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@blurb_books

Слайд 25Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@michaelkors

Слайд 26Instagram images
Products
Customers
Employees
Events
Work spaces
Milestones or celebrations
Behind-the-scenes
New launches or reveals
@benandjerrys

Слайд 27Instagram videos
Products
How-To or FAQ
Tours
Behind-the-scenes
New launches or reveals
Greetings or messages


@gopro

Слайд 28Exclusive content
Promotions or discounts exclusive to Instagram
Regular series
Use teaser images

on other sites to full gallery on Instagram
Give people a reason to follow you on Instagram!


Слайд 29How to Use
Effectively

Слайд 30Cultivate relationships
It’s still SOCIAL media!
Engage with and respond to your followers
Make

them feel like a part of your brand
Generate conversations
Be consistent and post regularly



Слайд 31Have a strategy
What do you want from Instagram?
Why are you using

Instagram?
Why are your customers & audience using Instagram?
How often will you post?
What will you post?




Слайд 32Use hashtags effectively
Hashtags significantly increase the reach of posts
Use RELEVANT hashtags
Use

industry related hashtags
Don’t hashjack
5-10 hashtags per post
Combine popular and less common hashtags

#smdaysd

#SmallBiz

#ShopLocal

#business

#summer

#SanDiego

#InstagramMarketing

#fun

Слайд 33Use calls-to-action
Use captions effectively
Use text overlays
Tell people what you want them

to do – go to your website, call you, tag themselves, etc.




Слайд 34Track your analytics
Know what works and doesn’t work
Use A/B testing
When to

post for ideal post engagement
Know your audience demographic & behaviors

IconoSquare and Nitrogram

Слайд 35How businesses can use
www.jennstrends.com
www.jennstrends.com/Instagram-training

Twitter & Instagram:
@jenns_trends

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