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+22# FREE TOOLS презентация
Содержание
- 1. +22# FREE TOOLS
- 2. A PRESENTATION BY @NJCHEVALIER #IntroToDigital
- 3. WHAT YOU’LL LEARN #IntroToDigital @njchevalier DEFINITION
- 4. AND #IntroToDigital @njchevalier HOW TO DO A
- 5. 22# FREE TOOLS #IntroToDigital @njchevalier
- 6. #IntroToDigital @njchevalier GOOD FOR YOU?
- 7. #IntroToDigital @njchevalier HOW TO DEFINE IT?
- 8. PROMOTION #IntroToDigital @njchevalier A PRODUCT,
- 9. #IntroToDigital @njchevalier BUT WAIT… WHAT IS IT EXACTLY ?
- 10. #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL
- 11. WHY IS DIGITAL MARKETING SO TRENDY?
- 12. #IntroToDigital @njchevalier CHEAP IT IS ALL YOU NEED IS SKILL
- 13. FUN TO DO CREATIVE, INTERACTIVE & NEW.
- 14. #IntroToDigital @njchevalier WORLDWIDE THE WORLD IS YOUR LIMIT
- 15. EASY TO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
- 16. #IntroToDigital @njchevalier FREEDOM NO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION
- 17. LET’S GET INTO IT!
- 18. #IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING 5
- 19. COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING
- 20. #IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE 1
- 21. SEO SEARCH ENGINE OPTIMIZATION
- 22. #IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT
- 24. ONSITE OFFSITE
- 25. ONSITE OFFSITE
- 26. ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.
- 27. EVALUATE THE POWER OF WEBSITE. OFFSITE
- 28. ONSITE OPTIMIZATION
- 29. OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
- 30. Metadescription H1 title …
- 31. #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF
- 32. #1
- 33. #2
- 34. #3
- 35. BUT UNDERSTAND THE ALGORITHM FOCUS ON THE USERS
- 36. OFFSITE OPTIMIZATION
- 37. #IntroToDigital @njchevalier A LINK IS A DOOR.
- 38. #IntroToDigital @njchevalier
- 39. #IntroToDigital @njchevalier
- 40. EVERY LINK GIVE LINKJUICE.
- 41. #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.
- 42. #IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.
- 43. WHAT IS A GOOD LINK? FROM A
- 44. #IntroToDigital @njchevalier SEO HAS
- 45. #4
- 46. #IntroToDigital @njchevalier #5
- 47. #6
- 48. #7 WHATSMYSERP
- 49. SEO IS NOT A SCIENCE, IT IS AN ART.
- 50. SEA SEARCH ENGINE ADVERTISING
- 51. #8
- 52. TARGET THE RIGHT KEYWORD CHECK THE COMPETITION EVALUATE THE CONVERSION
- 53. CPC COST PER CLICK PPC PAY PER CLICK CLICKS
- 54. #9
- 55. #10
- 56. LONG TERM SHORT TERM SEO SEA ADS DISPLAY
- 57. #IntroToDigital @njchevalier 2 DISPLAY ADS
- 58. BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING
- 59. TRADITIONAL VS DISPLAY MARKETING TV SPOTS
- 60. TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR
- 61. #11
- 62. AFFILIATE AFFILIATE PLATFORM PROGRAM
- 63. CTR CLICK-THROUGH RATE = CLICKS VIEWS
- 64. 3 CUSTOMER #IntroToDigital @njchevalier E-CRM ELECTRONIC RELATIONSHIP MANAGEMENT
- 65. NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS
- 66. #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER
- 67. CRM
- 68. #12
- 69. 4 CONTENT MARKETING
- 70. #IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?
- 71. CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
- 72. #IntroToDigital @njchevalier www.smartinsights.com
- 73. ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
- 74. TRADITIONAL VS CONTENT MARKETING TV SPOTS
- 75. TRADITIONAL VS CONTENT MARKETING ATTENTION FOR
- 76. CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF
- 77. #IntroToDigital @njchevalier IN 1 MIN 72
- 78. WHY ARE YOU SHARING?
- 79. #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF
- 80. #13
- 81. #14
- 82. #15
- 83. YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
- 84. 5 COMM UNIC ATION
- 85. BRANDS BRANDS BRANDS ONLY BRANDS?
- 86. #IntroToDigital @njchevalier NO
- 87. PEOPLE DO.
- 88. ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE
- 89. #IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE
- 90. PEOPLE EXPECT MORE FROM THE BRANDS.
- 91. #IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION
- 92. BRAND BRAND ONLINE
- 93. DOES IT MEAN WHAT TO BE BRAND? AN ONLINE #IntroToDigital @njchevalier
- 94. BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
- 95. #16
- 97. #17
- 98. #18
- 99. #19
- 100. INFORM WATCH NEWS NETWORKING FOLLOW UP ASK
- 101. #20
- 102. #21
- 103. #22
- 104. WITH SOCIAL MEDIA JOBS ARE CHANGING…
- 105. MARKETING VS DIGITAL MARKETING
- 106. WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
- 107. ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
- 108. #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING
- 109. TO GO ONLINE. THEN BE PREPARED
- 110. #IntroToDigital @njchevalier HOW DIGITAL TO DO A ANALYSIS
- 111. LIST OF TOOLS
- 112. #22 FREE TOOLS
- 113. PART1
- 114. PART2
- 115. CHECK THE KEYWORDS 01.
- 116. ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.
- 117. COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.
- 118. CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.
- 119. ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.
- 120. DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.
- 121. FIND WHAT COMMUNICATION CHANNEL TO USE 07.
- 122. PLAN 08.
- 123. - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!
- 124. #IntroToDigital @njchevalier 10 JOB ONLINE TIPS TO FIND A
- 125. #IntroToDigital @njchevalier 1 YOUR TAKE CARE OF REPUTATION e-
- 126. #IntroToDigital @njchevalier 2 OPTIMISE YOUR PROFESSIONAL NETWORKS
- 127. #IntroToDigital @njchevalier 3 CONNECT WITH INFLUENCERS OF YOUR SECTOR
- 128. #IntroToDigital @njchevalier 4 POST OFTEN
- 129. #IntroToDigital @njchevalier 5 INTERACT WITH OTHERS
- 130. #IntroToDigital @njchevalier 6 MAKE YOUR NETWORK BIGGER
- 131. #IntroToDigital @njchevalier 7 BE VISIBLE & UNIQUE
- 132. #IntroToDigital @njchevalier 8 PARTICIPATE TO GROUPS
- 133. #IntroToDigital @njchevalier 9 KEEP SOMEWHERE YOUR CONTACTS
- 134. #IntroToDigital @njchevalier 10 FOLLOW UP WITH YOUR PREVIOUS CONTACT
- 135. DO NOT FORGET
- 136. YOUR NETWORK IS YOUR FUTURE.
- 137. njchevalier
A PRESENTATION BY @NJCHEVALIER #IntroToDigital
Слайд 3
WHAT
YOU’LL LEARN
#IntroToDigital
@njchevalier
DEFINITION OF DIGITAL MARKETING
HOW TO DO DIGITAL MARKETING
THAT’S IT?
Слайд 4AND
#IntroToDigital
@njchevalier
HOW TO DO A DIGITAL ANALYSIS
HOW TO USE DIGITAL MARKETING TO
FIND A JOB
THEORITICAL
PRACTICAL
KNOWLEDGE
Слайд 8PROMOTION
#IntroToDigital
@njchevalier
A PRODUCT,
A SERVICE
OR A BRAND
ON ELECTRONIC
DEVICES.
OF
THE
Слайд 10
#IntroToDigital
@njchevalier
DIGITAL MARKETING
BLOG
SOCIAL MEDIA
SEO
SEM
BIG DATA
DISPLAY
CONTENT MARKETING
VIDEO
MOBILE
CRM
NEWSLETTER
Слайд 31
#IntroToDigital
@njchevalier
HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?
BOUNCE
RATE
AVERAGE VISIT
DURATION
NUMBERS OF VISITED PAGE
SOCIAL
SIGNALS
%
00:00
2,15
DIRECT
TRAFFIC
Слайд 39
#IntroToDigital
@njchevalier
BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME,
IT IS WEIRD.
Слайд 43WHAT IS A GOOD LINK?
FROM A RELEVANT DOMAIN
FROM A POWERFUL DOMAIN
FROM
A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
Слайд 58BANNERS, IMAGES, VIDEO OR AUDIO.
DISPLAY ADVERTISING IS A RANGE OF DIFFERENT
CONTENT ON WEBSITES.
ADSENSE
10% less than usual
Free master thesis
Subjects
NOW!!!
Слайд 59
TRADITIONAL
VS
DISPLAY
MARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOUTUBE ADS
GOOGLE ADS
PUBLICITY
Слайд 60
TRADITIONAL
VS
DISPLAY
MARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
CUSTOMIZED ADS
MORE ACCURATE
PUBLICITY
CHEAPER
Слайд 65NEWSLETTER, CUSTOMIZATION, APPLICATIONS.
E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH
NEW CUSTOMER AND RETAIN CUSTOMERS.
Слайд 66
#IntroToDigital
@njchevalier
KNOW BETTER YOUR CUSTOMER
CUSTOMIZE THE COMMUNICATION
CREATE LOYALTY
PUSH THE POTENTIAL
Слайд 74
TRADITIONAL
VS
CONTENT
MARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
BLOG POST
VIDEO
PODCASTS
INFOGRAPHICS
PUBLICITY
Слайд 75
TRADITIONAL
VS
CONTENT
MARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
GIVE VALUABLE INFORMATIONS
CREATE
LOYALTY
CREATE VIRAL CONTENT
PUBLICITY
CREATE RECIPROCITY
Слайд 77
#IntroToDigital
@njchevalier
IN 1 MIN
72 HRS
OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000
SHARES
ON FACEBOOK
277,000 TWEETS
216,000
NEW INSTAGRAM PHOTOS
3,472
NEW PINS ON PINTEREST
Слайд 79
#IntroToDigital
@njchevalier
USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAUSE
GIVE OUR OPINION
CONNECT WITH A COMMUNITY
Слайд 100INFORM
WATCH NEWS
NETWORKING
FOLLOW UP
ASK BRANDS
ONLINE EVENTS
CHAT
LOOK FOR JOBS
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