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Content Marketing Essentials for Professional Conference Organisers презентация
Содержание
- 1. Content Marketing Essentials for Professional Conference Organisers
- 2. “Content marketing is a strategic marketing technique
- 3. 1) Start with a documented strategy
- 5. 2) Follow your strategy
- 7. 3) Really know your audience
- 8. Male, 65+ Wealthy British Divorced, remarried Music lover Has a royal title
- 10. ‘Everyone’ is not your target audience
- 11. Narrow your criteria
- 12. Zero in on smallest area
- 15. 4) Focus on the right tactics for your business
- 16. . . . and know what works for your audience
- 17. 5) It’s not about you! Image credit: Jean-Francois Gornet at Flickr
- 18. We host the largest conference in Australasia
- 19. Flip the Perspective You’re part of the
- 20. 6) Predictors for Success
- 21. Great writing
- 23. Great design/visuals
- 24. 7) Biggest predictor for content marketing failure
- 26. 8) You’re building tangible assets
- 27. . . . assets you can re-use, repurpose and recycle for years
- 28. 9) Measure, adjust, refine
- 29. 10) Manage Expectations
- 31. Sarah Mitchell - @globalcopywrite Content
“Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable
Слайд 1Content Marketing Essentials
for
Professional Conference
Organisers
Sarah Mitchell - @globalcopywrite
Слайд 2“Content marketing is a strategic marketing technique of creating and distributing
valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Joe Pulizzi, Content Marketing Institute
Слайд 18We host the largest conference in Australasia delivering great experiences to
delegates for more than 10 years running.
Слайд 19Flip the Perspective
You’re part of the largest conference in Australasia receiving
the benefits of a long-running event focused on the delegate experience.
Слайд 31Sarah Mitchell - @globalcopywrite
Content Marketing Consultant
Writer, Editor, Blogger,
Podcaster, Strategy freak
www.globalcopywriting.com
www.lushdigital.com
