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2015 презентация
Содержание
- 1. 2015
- 2. in 2007 : 50 million globally 0.5 million in Egypt
- 3. in 2014 : 1,230 million globally 22 million in Egypt
- 4. In 2009 : 100 friends 4.5 pages
- 5. In 2014 : 338 friends 70 pages
- 6. 22
- 7. In 2007 : 300-500 stories
- 8. Today : 1,500 – 15,000 stories
- 9. the result is..
- 10. the result is..
- 11. Conclusion : Fanbase is a dead KPI
- 12. Boosting is inevitable
- 13. What to boost?
- 14. What to boost? Your products
- 15. What to boost? Creative content
- 16. What to boost?
- 17. What to boost? All posts
- 18. What to boost? All posts Some posts
- 19. What to boost? All posts Some posts Performing posts
- 20. Why do you still need fans?
- 21. Why do you still need fans? More effective ads 50% recall 1
- 22. Why do you still need fans? Cost effective ads 2
- 23. Why do you still need fans? Insights on your audience 3
- 26. Why do you still need fans? Credibility 4
- 27. What’s next? of facebook access in Egypt is from mobile devices. 70%
- 28. What’s next? Facebook Apps are DEAD RIP
- 29. What’s next? Engage with fans on your WALL RIP
- 30. In the last 2 years what did you need to engage fans?
- 31. A photo competition?
- 32. A trivia game?
- 33. An online game?
- 34. A video competition? Watch the video here
- 35. So what can work next?
- 36. So what can work next? CONTENT
- 37. Content Wins La Poire Konafa Client :
- 38. Consumers love it
- 39. Consumers love it
- 40. Content Wins La Poire Ramadan 2014 Client
- 41. Content Wins
- 42. Watch Content Wins Watch the video here
- 43. Content Wins Maggi Ramadan 2014 Client
- 44. KOL - Influencers Bloggers Guerilla marketing
- 45. KOL - Influencers Bloggers Guerilla marketing
- 46. Guerilla Marketing
- 47. Engage elsewhere Not only on your pages
- 48. Engage elsewhere Not only on your pages
- 49. Engage elsewhere Not only on your pages
- 50. Personalize
- 51. Personalize
- 52. Personalize
- 53. Use #hashtags
- 54. And keep learning… Thank
in 2007 : 50 million globally 0.5 million in Egypt
Слайд 37Content Wins
La Poire Konafa
Client : La Poire
Creative : Kairo
Photography : Sherif
Tamim
Food Stylist : Hoda Elsherif
Food Stylist : Hoda Elsherif
Слайд 40Content Wins
La Poire Ramadan 2014
Client : La Poire
Creative : Kairo
Photography :
Sherif Tamim
Food Stylist : Hoda Elsherif
Digital Agency : EGYWEB
Food Stylist : Hoda Elsherif
Digital Agency : EGYWEB
17K fans
45K post likes
61K interactions
ER 0.4%
5X
Слайд 43
Content Wins
Maggi Ramadan 2014
Client : Nestle NEAR
Production: Qabila
Media Agency : Performics
Digital
Agency : EGYWEB
440K views
12K fans
30K interactions
ER 0.3%
3X
