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Marketing 101: What Every Accounting Firm Should Know презентация
Содержание
- 1. Marketing 101: What Every Accounting Firm Should Know
- 2. As competition is growing day by day
- 3. Marketing can help your business thrive by
- 4. 1. Develop a Marketing Plan Develop a
- 5. a) Know Your Customers A good
- 6. b) SWOT Analysis SWOT refers to Strengths,
- 7. 2. Referral Marketing Referral marketing is a
- 8. a) Refer a Friend Offer discounts to your existing clients for referring a friend.
- 9. b) Email Signature Make use of email
- 10. 3. Capture Leads Through Websites A proper
- 11. a) Make Use of Email Subscription Form
- 12. b) Design for Lead Generation Create a
- 13. c) Smart Call to Actions Make use
- 14. 4. Social Media Marketing Although relatively new
- 15. a) Why social media is important? To
- 16. Leverage social media platforms such as Twitter,
- 17. About Us Ace Cloud Hosting powered by
- 18. LIKE THIS DECK? GET IN TOUCH!
- 19. References: http://www.accountingweb.com/article/marketing-101-what-every-small-firm-should-know/223624
As competition is growing day by day in accounting field, you need to stand out of the crowd.
Слайд 2As competition is growing day by day in accounting field, you
need to stand out of the crowd.
Слайд 3Marketing can help your business thrive by ensuring good customer relations,
better branding and compete with the competitors.
Here are few tips for accounting firms to better market themselves -
Слайд 41. Develop a Marketing Plan
Develop a good and goal oriented marketing
plan that can help you reach target audience.
Слайд 5a) Know Your Customers
A good marketing plan must identify and
target the existing as well as potential clients.
Слайд 6b) SWOT Analysis
SWOT refers to Strengths, Weaknesses, Opportunities and Threats. It
helps you to identify different internal and external factors that will affect your firm's future performance.
Слайд 72. Referral Marketing
Referral marketing is a great way of promoting your
products or services to new customers through referrals from existing clients, friends or associates. All you need to do is create a referral program.
Слайд 9b) Email Signature
Make use of email signature something like "Referral are
much appreciated and welcomed" to let clients, associates and friends know about referral.
Слайд 103. Capture Leads Through Websites
A proper lead capturing method on your
business website can help you convert visitors to your customers.
Слайд 11a) Make Use of Email Subscription Form
Allow visitors to get offers
and download materials such as
e-books, files, taxation forms etc. by just filing the email subscription form or newsletters.
e-books, files, taxation forms etc. by just filing the email subscription form or newsletters.
Слайд 12b) Design for Lead Generation
Create a great look and feel design
with a proper formatting to retain visitor's attention. Include images, graphs and show what's in it for the customer.
Слайд 13c) Smart Call to Actions
Make use of easy & smart call
to actions on your website according to your business objective such as filling up a contact form, sign up action, chat or sharing words about you on social media.
Слайд 144. Social Media Marketing
Although relatively new in marketing area, many accounting
firms are now considering social media in their marketing strategy.
Слайд 15a) Why social media is important?
To increase sales
To increase site ranking
To
showcase your brand
To decrease marketing cost
To build relationships with your customers
Слайд 16Leverage social media platforms such as Twitter, Facebook, LinkedIn, Google+ to
reach out to the potential customers.
Engage with the audience.
Share other's stuff as well.
Share something valuable, helpful and engaging.
Create content to share on the social media channels.
Follow industry leaders, potential and existing customers.
b) Some Worthy Tips
Слайд 17About Us
Ace Cloud Hosting powered by Real Time Cloud Services (RTCS),
is an Authorized commercial QuickBooks Hosting provider and Application Hosting Service provider to CPAs, SMBs, Bookkeepers and ranks amongst the leading QuickBooks hosting providers.
Слайд 18LIKE THIS DECK?
GET IN TOUCH!
Follow us for more Great Content
Also
Check Out Some of Other Slideshares
Слайд 19References:
http://www.accountingweb.com/article/marketing-101-what-every-small-firm-should-know/223624
