MASTERING KEYWORD RESEARCH a detailed guide on keyword and niche researching презентация

Содержание

author of FERVILVON.COM SEO specialist FERVIL VON TRIPOLI @fervilvon

Слайд 1MASTERING
KEYWORD RESEARCH
a detailed guide on keyword
and niche researching
GDI 2014 presentation

Слайд 2author of FERVILVON.COM
SEO specialist
FERVIL VON TRIPOLI

@fervilvon

Слайд 3KEYWORD RESEARCH JEWELED CROWN OF SEO STRATEGIES

Слайд 4It is a general knowledge that people rarely succeed online.
95% of web

marketers and webmasters are FAILING to get massive traffic from the organic search.

Слайд 5It is a general knowledge that people rarely succeed online.
95% of web

marketers and webmasters are FAILING to get massive traffic from the organic search.

Is it because of their work ethics?

Or because they failed to put in more money and time?

Слайд 6It is a general knowledge that people rarely succeed online.
95% of web

marketers and webmasters are FAILING to get massive traffic from the organic search.

Is it because of their work ethics?

Or because they failed to put in more money and time?

NO.

Слайд 7
The BIG FAT REASON why they are failing is because they

are doing the exact same SEO methods and keyword research thousands of other people are doing.

Слайд 8
On top of that, it is just getting more and more competitive

every day!

There is, literally, no way to get an edge in SEO these days.


THINK ABOUT IT…
EVERYONE is getting ideas from the same people
EVERYONE struggles over the same keywords
EVERYONE is doing the same backlinking patterns

Слайд 9WHAT ON EARTH COULD WE DO THAT
NO ONE ELSE IS DOING?

Backlinking?
Nope!

There are no more backlinking secrets. Everyone is using the same programs and the same tactics. Even though backlinking is also important, it is not an effective way to get an upper hand on SEO.


On-Page SEO? Nope! MAJORITY of SEOs know about this. This is extremely important; However, this is very common knowledge!

Слайд 10NICHE AND KEYWORD RESEARCH?

Слайд 11NICHE AND KEYWORD RESEARCH?
NICHE and KEYWORD RESEARCH is going to be

our weapon of mass destruction.

YES!

Слайд 12
In on-page SEO and backlinking, you will always be at the

same starting line with every other marketer. THIS IS NOT THE CASE WITH KEYWORD RESEARCH.

Even if you only know the basics of on-page SEO and link building but you have an excellent skill at researching keywords and finding niches, YOU ARE ALREADY OWNING 75% OF THE BATTLE.

THIS IS THE REASON WHY KEYWORD RESEARCH IS THE JEWELED CROWN OF SEO STRATEGIES.

Слайд 13SEARCH INTENT
HOW IMPORTANT IS IT?

Слайд 14NAVIGATIONAL
INFORMATIONAL
COMMERCIAL
TRANSACTIONAL
There are 4 types of searches that’s going on inside a

buyer, searcher, or user’s head when searching online.

Слайд 15NAVIGATIONAL
INFORMATIONAL
COMMERCIAL
TRANSACTIONAL
direct searches for brands, company, websites, or a person
typically represents people

looking for quick answers

investigational searches leading up to a purchase that help a buyer find information.

these searches are largely for purchases and completing a task.

Coca-cola, Facebook, Barney and friends

Credits: www.skilledup.com

Phone numbers, recipes, headlines, sports news

Potential customer
looking for info

Signing up for an SEO service, buy a product

There are 4 types of searches that’s going on inside a buyer, searcher, or user’s head when searching online.

Слайд 16Capturing commercial
intent
comment threads
emails
WHERE TO PICK IDEAS ON SEARCH INTENT

Слайд 17When you are looking for keywords, keep one thing in mind:

Searches represent peoples' problems and when people need a problem solved, depending on the size of the issue, they will pay for it.

A keyword can still be profitable, as long as you can understand WHY people are making these searches.

“There are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.”

Слайд 18BRAINSTORMING
BETTER THAN KEYWORD TOOLS

Слайд 19They are NOT GREAT in finding hidden gems.
KEYWORD RESEARCH TOOLS are

great…
only for making your work easier; yet, they are NOT great at creatively finding niches.

Слайд 20
95% of web marketers are dependent on using research tools or

the very basic process of finding keywords and niches.

The fact that people don't know how to look for niches and seem to bank on tools, lots of huge gold mines of niches out there are just waiting to be found.

VERY few people know how to find good keywords/niches.

Слайд 21This puts you in an amazing position. While everyone else is

off digging in the same niche gold mine, you are able to break and find niches no one else has a chance of finding.

Слайд 22Without relying too much on using
keyword research tools, you could separate

yourself from those 95% SEO zombies.

Слайд 23What you need to understand:

Keyword research tools and very basic niche

research does not always bring back the best results.

They also overlook a TON of amazing Niches/keywords…

Слайд 24EPIC TECHNIQUES
IN GETTING THE BEST KEYWORDS

Слайд 25DID YOU KNOW ?
Competitor sites are amazing sources of good keywords

and keyword clouds.

STRATEGY #1 USING YOUR COMPETITORS

Слайд 26DID YOU KNOW ?
Competitor sites are amazing sources of good keywords

and keyword clouds.

HOW?

Sites which are already ranking in Google have a list of keywords they’re aiming to develop.

By conducting an SEO analysis on your competition, you can easily determine their keywords and the keyword clouds.

STRATEGY #1 USING YOUR COMPETITORS

Слайд 27STRATEGY #1 USING YOUR COMPETITORS
TWO MOST RECOMMENDED TOOLS TO USE
Google

Keyword Planner (GKP)
Your Extraordinary Brain

OTHERS
Ahrefs
SEMRush
Open Site Explorer
Majestic SEO
Alexa
Other website checking tools you know

Слайд 28Ahrefs
SEMrush
Alexa
Open Site Explorer
Majestic SEO
STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE

THE ANCHOR TEXT VARIATION AND
BACKLINK PROFILE.

STRATEGY #1 USING YOUR COMPETITORS

Слайд 29CHECK IF YOU HAVE A HIGH SUCCESS RATE IN BEATING THESE

COMPETITORS. IF NOT, DIG DEEPER IN GOOGLE KEYWORD PLANNER USING THEIR KEYWORD CLOUDS.

THE BEST KEYWORDS AREN’T ONLY FOUND ON ONE SITE. IF YOU ARE KEEN TO GET THE BEST KEYWORDS OUT THERE, CHECK MULTIPLE SITES, COMPARE AND ANALYZE THE DATA.

STRATEGY #1 USING YOUR COMPETITORS

STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE THE ANCHOR TEXT VARIATION AND
BACKLINK PROFILE.

Слайд 30STRATEGY #1B: GRAB THE HOMEPAGE URL OR THE TOP LANDING PAGE

OF YOUR COMPETITOR SITE AND COPY PASTE IT IN GOOGLE KEYWORD PLANNER. THE MOST RELEVANT KEYWORDS WILL APPEAR IN RESULTS.

STRATEGY #1 USING YOUR COMPETITORS

Слайд 31STRATEGY #1C: GET TO THE HOMEPAGE URL OR THE TOP LANDING

PAGE OF YOUR COMPETITOR SITE.

VIEW PAGE SOURCE AND REVIEW THE META DATA SECTION. KEYWORDS ARE USUALLY FOUND IN META-TITLE,
META-DESCRIPTION AND IN META KEYWORDS
(SPECIALLY ON SITES WHICH ARE KEYWORD OPTIMIZED).

STRATEGY #1 USING YOUR COMPETITORS

Слайд 32STRATEGY #2A: IF YOU REALLY HAVE NO IDEA ON WHAT TO

LOOK FOR, TYPE ANY WORD OR PHRASE YOU WISH TO DIG THEN CHECK THE
RELATED SEARCHES AT THE BOTTOM OF RESULTS.

Get all these related terms and check them on Google Keyword Planner.

STRATEGY #2 USING GOOGLE

Слайд 33STRATEGY #2B: IF YOU HAPPEN TO HAVE A LIVE SITE BUT

STILL NEEDS SOME GOOD KEYWORDS, YOU CAN LOOK INTO GOOGLE WEBMASTER TOOLS’ SEARCH QUERIES SECTION.

STRATEGY #2 USING GOOGLE

Check keywords by Impressions or Average position.

Слайд 34STRATEGY #3 USING SEARCH SECTION OF SITES

LET’S HOP INTO PINTEREST…
1.) I

typed the keyword in the search bar of Pinterest

Слайд 35STRATEGY #3 USING SEARCH SECTION OF SITES
2.) Got the URL http://www.pinterest.com/search/pins/?q=rhinoplasty

3.)

Grabbed and copy pasted the URL in GKP

4.) GKP revealed some amazing keywords ready for checking after clicking on “get ideas”.

Слайд 36STRATEGY #3 USING SEARCH SECTION OF SITES
Aside from Pinterest, there are

also some websites and pages which works well for this strategy…

• Blog posts
• News articles
• Wikipedia entries
• Press release sites

Слайд 37When you are looking for good keywords, you are actually “digging

for gold”

Cartoons

Action Cartoons

Naruto Shippuden

Naruto Kyuubi

Anime

One Piece

Zoro’s swords

STRATEGY #4 CONCEPTUALIZATION

Слайд 38When you are looking for good keywords, you are actually “digging

for gold”

Zoro’s swords

BINGO!
these are the keywords that
we need

STRATEGY #4 CONCEPTUALIZATION

Naruto Kyuubi

Слайд 39LOVE ANIME?
HERE’S AN UNTAPPED NICHE I’VE FOUND
AFTER MINING THE KEYWORDS EARLIER
STRATEGY

#4 CONCEPTUALIZATION

Слайд 40AND…
THIS ONE TOO!
STRATEGY #4 CONCEPTUALIZATION

Слайд 41VISIT ANY OF THESE SITES
amazon.com
oDigger.com
offervault.com
clickbank.com
How?
FIND
AN AMAZING PRODUCT

TO PROMOTE

STRATEGY #5 FOLLOWING THE MONEY

Слайд 42I went to Offer Vault to find some good products. After

searching for “diet”, I found these amazing offers.

STRATEGY #5 FOLLOWING THE MONEY

Слайд 43I took some searches on Google to know more about the

product and found out that Garcinia Cambogia is the close cousin of mangosteen.

I was stunned after checking the searches for Garcinia Cambogia in Google Keyword
Planner.

Take a quick look...

STRATEGY #5 FOLLOWING THE MONEY

Слайд 44Since the keyword clouds of Garcinia Cambogia is very competitive, I

decided to take a different route and
dug deeper on mangosteen related terms...

STRATEGY #5 FOLLOWING THE MONEY

GUESS WHAT
I DISCOVERED?

Слайд 45THIS KEYWORD IS JUST SITTIN` PRETTY. ☺
STRATEGY #5 FOLLOWING THE MONEY

Слайд 46Someone should start optimizing a page using that keyword.
STRATEGY #5 FOLLOWING

THE MONEY

Слайд 47STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Image credits: www.wordtracker.com

Слайд 48STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
ALWAYS KEEP IN MIND THE
IMPORTANCE OF COMMERCIALITY
“There

are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.”

LONG TAIL KEYWORDS ARE BEST TO AFTER FOR FEW REASONS:
small number of competitors
often neglected by many even with high profitability
comprised of many head terms and seed keywords
accurately hits user’s search intent

Слайд 49STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Most SEO’s usually target high traffic keywords

that’s why we needed to avoid those terms if we intend to use this method.

I picked and searched on GKP “animation” and “motion graphics” to get keyword ideas.

I purposely ignored the high traffic keywords. Keeping in mind that these are already taken by competitors, I went to target the keywords with 300 monthly searches and below.

Слайд 50STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
3. Listed all the long and odd

keywords in notepad; even keywords with 30, 40, 50 SP(searches per month).

Final step is to create a readable lengthy title by incorporating the listed keywords and optimize these terms in a single page.

motion graphics background - 50 SPM
cool motion backgrounds - 40 SPM
animated motion backgrounds - 40 SPM
motion backgrounds hd - 90 SPM
download motion background - 30 SPM
free motion video backgrounds - 70 SPM
motion video backgrounds - 140 SPM
video motion backgrounds - 110 SPM
free video motion backgrounds - 30 SPM
animated video backgrounds - 140 SPM
animated backgrounds free - 140 SPM
hd animated backgrounds - 90 SPM

These are all high converting keywords totaling
830 SPM

Free cool motion graphics & animated video backgrounds HD

Слайд 51STRATEGY #7 THE “BEST” APPROACH
MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY

GETS KEYWORDS LIKE:

top PC games 2014
best diet plan
most watched YouTube videos
popular songs 2014

Слайд 52STRATEGY #7 THE “BEST” APPROACH
This type keywords are already taken, used

and optimized by large numbers of competitors.

You’re still half-way of the digging process.

MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY GETS KEYWORDS LIKE:

top PC games 2014
best diet plan
most watched YouTube videos
popular songs 2014

Слайд 53STRATEGY #7 THE “BEST” APPROACH
Hopped into Google to search “best PC

games 2014” to get rich ideas of the top pc games today.

Clicked on some few sites to check the games I am familiar of and I saw Diablo 3: Reaper Of Souls

Слайд 54STRATEGY #7 THE “BEST” APPROACH
3. Thrown Diablo 3 and Reaper of

Souls in GKP to get keyword ideas.

4. Diablo 3 and Reaper of Souls are already big sub-niches themselves. If you would dig within these sub-niches, you will succeed in getting highly targeted traffic keywords that could sell.
5. Besides, D3: Reaper Of Souls just a part of the “best pc games 2014”, you can find more other games if you can’t find any hole in this sub-niche.

Слайд 55BONUS
NICHE IDEAS AND DREAM KEYWORDS

Слайд 56BY APPLYING, THE PATTERN IN CONCEPTUALIZATION AND COMBINING IT TO ANY

TECHNIQUE IN KW RESEARCH YOU’LL BE ABLE TO SEE UNTAPPED NICHES AND DREAM KEYWORDS

Credits: www.nichehacks.com

Слайд 57
WHAT ABOUT SOME OTHER POPULAR NICHES?

Слайд 58BUSINESS
names of business coaches
business books and courses
marketing slang

foreign businesses

FITNESS
work out slang
foreign work outs (yoga)
certain names of vitamins
specific work out programs

TECHNOLOGY
software downloads
tech languages and slang
video games series
acronyms

ENTERTAINMENT
celebrities and brands
reality tv stars
tv shows
actor names
popular names of characters
video games

HEALTH
names of certain drugs/pills
long and complicated disease names
symptoms or side effect of some medications

Слайд 59I GUESS YOU’RE GOOD TO GO!

Слайд 60@fervilvon
THANKS!
www.fervilvon.com

Похожие презентации

Проект More. Новый жилой квартал комфорт-класса 237
Разработка позиционирования торговой марки 250
Маркетинг. Реклама БТЛ 469
Коммерческое предложение компании Аlles 290
7 Steps to Transform Your Blog for Good 204
Реклама питьевой воды 584

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.

Для правообладателей

Яндекс.Метрика