Pinterest for Retailers: How to Get More Traffic and Sales from Pinterest презентация

and recognized expert in fashion retail merchandising, operations, training and development. She is a co-founder and has been a business coach for True North Marketing since 1999. Anna is also a Pinterest expert and principal with White Glove Social Media. She is the author of Pinterest Marketing for Business Master Video/Live Course for marketers, bloggers, business owners and entrepreneurs. Her uber-powers are: speed, detail orientation, delivering customer ROI and finding humor in everything. She loves golf, tennis and her zumba class. Follow Anna on Pinterest www.pinterest.com/wglvsocialmedia/

Andi is Piqora’s Social Media and PR Manager. Before joining Piqora, she created and executed social and PR strategy for some of the world’s leading brands at Edelman Digital. Connect with Andi on Twitter @luckyandi

Pinterest Activities
to help you
get more followers

2

can’t find you on Pinterest, what’s the point?

Before you get started, it’s
important to remember…

Who Your Target Audience Is
3. Develop your Pinterest Content
4. Measure for Success

is your competition doing on Pinterest?
3. Who will pin and create your content?

Ask:

Step #2: Target Audience

information and don’t just talk about
yourself all the time!

Three things to remember when developing your content

information and don’t just talk about
yourself all the time!

Remember the 80/20 rule!

Three things to remember when developing your content

Even if you have the most engaging, eye-catching images,
if people can’t find you on Pinterest, what’s the point?

titles,
board descriptions and pin descriptions.

Three things to remember when developing your content

Board descriptions
Pin descriptions

These are three SPECIFIC areas where you need to optimize
your Pinterest account so you rank higher on Pinterest’s search
engine and in turn, get more traffic.

you’re sharing content

How many boards and pins will you share monthly?
How often will you pin?
How will you reach out to influencers and brand advocates?
What time of day will you pin?

Three things to remember when developing your content

with helpful, inspiring information

2. Focus on keywords in your board titles, board
descriptions and pin descriptions

3. Establish an ongoing content schedule for when you’re
sharing content

to monitor your results.

2. Decide what analytics tool or platform you will
leverage to measure your success.

If you can’t track and measure your ROI properly, how will you
ever know if something is working?

Pinterest Plan
2. Discover Who Your Target Audience Is
3. Develop your Pinterest content
4. Measure for success

(according to University of Minnesota study):

1. Follow lots of pinners
2. Create lots of boards
3. Pin a lot!

boards based
on your targeted KEYWORDS.

Guided Search tool.

that appeal to a wide audience.

The goal is to fit into
a larger lifestyle on Pinterest.

first start your Pinterest account
50-60 boards within a year
The 80/20 rule – 80% of content focused on a larger lifestyle, 20% brand
or product focused
Use Pinterest Guided Search to guide your keywords

jars are popular!), Home Décor, Women’s Fashion, Weddings

Popular Pinterest Categories

Don’t make your content just about your brand
Invest in a scheduling tool
Understand when to pin – timing is key.

go to Pinterest to get ideas and inspiration for what to buy.

67% of consumers go to Pinterest to keep up with the latest trends

before the next holiday

Example boards you should have right now: Halloween, Fall/Autumn, Thanksgiving, Christmas

Check out Piqora’s Guide to Halloween Promotions on Pinterest!

audience

Connect to relevant
brands and individuals

content drives 84% more views and 94% more clicks than text.

Maximize the use of images, especially on your brand website and blog.

is a great read
to learn more about how to harness Pinterest
for referral traffic and more!

easier.

Pinners get email notification when price drops on product Rich Pin

5 types of Rich Pins: movie, article, recipe, product or place. For retailers, the product Rich Pin is crucial!

Pinterest Plan
2. Discover Who Your
Target Audience Is
3. Develop your Pinterest
content
4. Measure for success

7 Pinterest Activities
to Get More Followers:

1. Follow lots of pinners
2. Strategically create lots of
boards
3. Pin consistently
4. Create seasonal and
trending boards
5. Join group boards
6. Optimize your website and
blog for Pinterest
7. Integrate Rich Pins

at

www.whiteglovesocialmedia.com