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The Future of Content Marketing презентация
Содержание
- 1. The Future of Content Marketing
- 5. Great marketing is great storytelling
- 6. Today’s always-on, connected world presents a huge
- 7. We need to connect with our audience through stories people love!
- 8. (TL / DR) The world has
- 10. Today we are all connected
- 11. http://lucasgalo.files.wordpress.com/2009/01/h-and-g-lg.jpg
- 14. The first TV ad - 1941
- 15. Camel ad - 1950
- 16. Apple - “1984”
- 18. “Content Marketing is all the marketing that’s left!” Seth Godin, 2008
- 19. The Internet - Mosaic browser 1993
- 20. The first online banner ad - 1994
- 21. “Native Ad?” 1994
- 22. Thank You Mom - 2014
- 26. Unique Point of View Trap How brands
- 27. 60-70% of marketing content goes completely unused. (Sirius Decisions)
- 28. 73% of people surveyed wouldn’t care if
- 29. 80% of CEOs unsatisfied with CMOs (Fournaise Group)
- 30. Marketing has a marketing problem!
- 32. Newspaper Advertising Revenue: Adjusted for Inflation, 1950 to 2013
- 33. Banners? You are more likely to . . .
- 34. Remain Optimistic About Mobile Ad Spend Growth… Print Remains Way Over-Indexed
- 35. FROM Content about us
- 36. The Future of Content Marketing is “Converged Media”
- 38. Unilever Marketing Spend 2000-2015
- 39. Unilever Marketing Spend 2000-2015
- 40. Unilever Marketing Spend 2000-2015
- 41. “Brands need to take the
- 42. Converged Media Requires an Owned Content Hub
- 50. The Future of Content Marketing is Proven ROI
- 52. “Content Marketing ROI is 4X our traditional marketing spend.” Julie Fleischer, Kraft
- 53. The Future of Content Marketing is Visual
- 56. The Future of Content Marketing is Entertaining
- 57. Kmart 2014
- 58. Examples: Brand Entertainment
- 59. Your audience wants stories Will you give it to them? @BrennerMichael
Great marketing is great storytelling
Слайд 8
(TL / DR)
The world has changed.
Most marketing sucks.
Attract your audience
through stories people love.
Слайд 26Unique Point of View Trap
How brands can become consumed with their
story, not their customers.
Слайд 2873% of people surveyed wouldn’t care if the brands they use
disappeared from their life.
(Co.Exist)
Слайд 35
FROM
Content about us
Content for social
Disconnected digital channels
Campaign-driven content
TO
Customer-centric
storytelling
Content at the core of everything
Brand content hubs / publishers
Continuous “culture of content”
Content at the core of everything
Brand content hubs / publishers
Continuous “culture of content”
What will change in 2015?
Слайд 41
“Brands need to
take the phrase
‘acting like a publisher’
literally.”
Dietrich
Mateschitz, Founder and CEO Red Bull
