Make the Case for a Price Promotion 10 Stats You Need to Know презентация

Make the Case for a Price Promotion
10 Stats You Need to Know

of bargain readers have purchased a book from an author unknown to them because of an ebook price promotion

Make the Case for a Price Promotion |

BookBub | The leading service in ebook price promotions

Make the Case for a Price Promotion |

63%

BookBub | The leading service in ebook price promotions

Make the Case for a Price Promotion |

23%
Exclusively purchase discounted books

77%
Purchase full-price and discount books

Make the Case for a Price Promotion |

Of bargain readers have recommended a bargain book they discovered to a friend.

65%

BookBub | The leading service in ebook price promotions

Make the Case for a Price Promotion |

BookBub | The leading service in ebook price promotions

Hundreds of BookBub partners reported an average 196x increase in earnings from their books at an average 74% lower price than in the same timespan prior to dropping the price.

196x

Make the Case for a Price Promotion |

BookBub | The leading service in ebook price promotions

Over 75%

of BookBub's authors reported increased sales of their other books after a free promotion, with an average gain of over 100%.

Make the Case for a Price Promotion |

WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE SERIES DISCOUNTS HAVE A BIG IMPACT Impact of a Series on Sales of Other Books by Same Author

Average Percent Increase in Sales

BookBub | The leading service in ebook price promotions

Over 85%

of BookBub partners reported that sales of the promoted book were higher in the days following their BookBub deal, with an average increase of over 65%. If the book was part of a series, full-price sales tripled after the promotion.

Make the Case for a Price Promotion |

BookBub | The leading service in ebook price promotions

Over 70%

of BookBub partners reported that concrete measures of exposure, such as reviews, Facebook likes, and email list sign ups increased after their price promotion.

Make the Case for a Price Promotion |