On Giving?
May 2014
www.rallyverse.com
@rallyverse
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What Is Evergreen Content? And Why Is It The Gift That Keeps On Giving? May 2014www.rallyverse.com@rallyverse презентация
Содержание
- 1. What Is Evergreen Content? And Why Is It The Gift That Keeps On Giving? May 2014www.rallyverse.com@rallyverse
- 2. Even in a world of real-time
- 3. Topics and trends ebb and flow throughout
- 4. And some topics surface again and again. And again. And again.
- 5. How do you incorporate that insight into your content strategy?
- 6. With a healthy supply of Evergreen Content.
- 7. 1 What Is Evergreen Content?
- 8. Evergreen content is content that never goes out of style.
- 9. That is, evergreen content is not
- 10. Enterprise Curation: I’m looking for interesting
- 11. 2 What Are Some Types Of Evergreen Content?
- 12. Product and Feature Descriptions: Explanations of what
- 13. Explanatory Brand Journalism: Define or explain and
- 14. Enterprise Curation: I’m looking for interesting
- 15. 3 How Do You Use Evergreen Content?
- 16. Evergreen content
- 17. Use evergreen content to supplement your other
- 18. Enterprise Curation: I’m looking for interesting
- 19. 4 Why Is Evergreen Content Good For Your Marketing?
- 20. Evergreen content is the gift that keeps on giving.
- 21. Why? Because you can post again
- 22. Enterprise Curation: I’m looking for interesting
- 23. 5 How Do You Know When To Post Evergreen Content?
- 24. The trick to making evergreen content work
- 25. That is, you need to figure out
- 26. Enterprise Curation: I’m looking for interesting
- 27. Don’t worry: Rallyverse can help ☺.
- 28. Thank You info@rallyverse.com @rallyverse
Even in a world of real-time trends and fast-moving social conversations, not every topic discussed is a new one.
Слайд 2
Even in a world of real-time trends and fast-moving social conversations,
not every topic discussed is a new one.
Слайд 9
That is, evergreen content is not specifically tied to an event
or trigger.
Like a product launch, partner announcement, or seasonal event.
Like a product launch, partner announcement, or seasonal event.
Слайд 10
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How do you know if content is evergreen or not when you’re creating it?
Can you imagine sharing it today and also in two months? If so, it’s evergreen.
Слайд 12Product and Feature Descriptions:
Explanations of what your product/ service is and
how it works make for great evergreen content.
Слайд 13Explanatory Brand Journalism:
Define or explain and industry term or concept.
(Like what
we’re doing here.)
Слайд 14
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How do you know if a subject deserves the evergreen content treatment?
Does someone new to or outside of your industry know what it is? No? Then you’re good!
Слайд 16
Evergreen content should be a component of your content strategy
(But
not the whole thing. That would be boring.)
Слайд 17Use evergreen content to supplement your other content (curated, promotional, timely)
and provide a steady source of useful information.
Слайд 18
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How much evergreen content should you share?
If you’re following the 30/ 60/ 10 rule, it should be included in your 30 percent of Owned Content.
Слайд 21
Why?
Because you can post again and again and again – and
get more mileage out of your content assets.
Слайд 22
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How much reposting is too much reposting?
Not more than once per day, but so long as your content is still relevant (and you post other things as well), your audience will still want it.
Слайд 25That is, you need to figure out when your evergreen content
connects with the topics that your audience is talking about.
Слайд 26
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How do you know when your evergreen content connects to trending topics?
Well….
