Social Media Analysis of Top 20 Fashion Retailers in US March-April 2015 презентация

http://styleblog.ca/2013/08/02/zara-woman-fall-2013-ad-campaign/

Lululemon Athletica on Facebook

Highlights of the top fashion retailers in US

Victoria’s Secret, one of the most socially active fashion retail brand in US has a very wide fan base on YouTube

Highest percentage of followers for Victoria’s Secret is on Twitter

15% of the Facebook users are Walmart fans and make it the highest share holders of Facebook fans among top 20 fashion retailers in US

Walmart has the highest number of videos added in the last month which shows that Walmart is really serious about maintaining communications through their YouTube channel

Shoptiques a new online retailer has a considerably high customer engagement on social media in spite of having very few followers of Facebook and Twitter

the % of engagement in
Facebook

Nordstrom has the highest percentage of engagement on Facebook among top 20 Fashion Retailers in US

Michael Kors ranks highest in the number of customer talking about it

Shoptiques a start-up, online Fashion retailer has higher percentage of customer engagement compared to bigger retailers such as Zara, Guess and Forever 21

retailer in terms of revenue has only 1% engagement on Facebook
Shoptiques has a good percentage of customer engagement , but has a long way to go in terms of total fan following

Percentage of Facebook fans

*The list contains the facebook fans count for both fashion centric brands and retailer brands selling fashion products

every post they make

High number of people like Nordstrom because of continuous engagement of Nordstrom with customer

Nordstrom immediately replies to customer requests and queries thus ensuring that customer is never left in any doubt – main reasons for Nordstrom’s popularity

number of customer engagement as the customers engage in conversations over the new collections by Michael Kors

Page

Very few number of people actually participate in the conversations and there is almost negligible response form Sephora to the Customer queries

percentage of customer engagement on Twitter

Zara being one of the well known fashion brands, does not have a good number of followers on twitter
Although Macy’s has very few followers on Twitter, people talk about it a lot.

Bubble size indicates
the % of engagement on
Facebook

15)

going out of Scope
Macy’s engages customers by not only providing good quality products but also by sponsoring different causes dear to customers
Such as
Macy’s Rising iHeart Star campaign to promote the new music enthusiasts

Victoria’s Angels which receives lots of retweets and people tagging the posts as favourite

What are people saying on Twitter – about Victoria’s Secret

and very few retweets.
They are not consistent in replying to the customers; this shows very less presence of Guess on Twitter

What are people saying on Twitter – about Guess

created the concept of Victoria’s angels which includes few of the top super models from US.

It beautifully showcases each and every collection as a piece of art which attracts huge traffic on YouTube.

Net-a-porter also engages customers on YouTube by uploading videos about the latest trends and what the top models/actors in US think about latest fashion.

Victoria’s Secrets is highly appreciated on YouTube with the maximum likes and subscription
Bloomingdale’s has almost no presence on YouTube in-spite of being one of the sought after merchandise brand from New York

YouTube presence of top 20 Fashion Retailers in US

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