Google Partners All-Stars Winner
Google Success Panel Speaker
Stevie Awards, SEMY Awards, European & US Search Awards
SEJ Contributor
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15 Methods for Optimizing Your Facebook Ads презентация
Содержание
- 2. Digital Nomad “Most Valuable Professional Award”
- 3. TESTED 17K FACEBOOK ADS
- 4. CROSS-CHANNEL REMARKETING Optimize targeting by leveraging existing
- 5. @Rocco_Zebra_Adv #SEJThinkTank
- 6. OPTIMIZE DESKTOP NEWS FEED & RIGHT-COLUMN ADS SEPARATELY
- 7. @Rocco_Zebra_Adv #SEJThinkTank
- 8. TEST DIFFERENT IMAGES @Rocco_Zebra_Adv #SEJThinkTank
- 9. 1.1% CTR 2.2% CTR 1.4% CTR @Rocco_Zebra_Adv #SEJThinkTank
- 10. KEEP MOBILE & DESKTOP SEPARATE Optimize
- 11. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 12. #3 @Rocco_Zebra_Adv #SEJThinkTank
- 13. SEGMENT AUDIENCES INTO AD SET @Rocco_Zebra_Adv #SEJThinkTank
- 14. AD SET
- 15. INSTALL MULTIPLE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank
- 16. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 17. OPTIMIZE BY CONVERSION TYPE @Rocco_Zebra_Adv #SEJThinkTank
- 18. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 19. USE MORE THAN ONE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank
- 20. @Rocco_Zebra_Adv #SEJThinkTank
- 21. TARGET BY BEHAVIORS @Rocco_Zebra_Adv #SEJThinkTank
- 22. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 23. #3 @Rocco_Zebra_Adv #SEJThinkTank
- 24. #4 @Rocco_Zebra_Adv #SEJThinkTank
- 25. TARGET BY INCOME @Rocco_Zebra_Adv #SEJThinkTank
- 26. #1 Behaviors @Rocco_Zebra_Adv #SEJThinkTank @Rocco_Zebra_Adv #SEJThinkTank
- 27. @Rocco_Zebra_Adv #SEJThinkTank
- 28. SET UP A REMARKETING PIXEL @Rocco_Zebra_Adv #SEJThinkTank
- 29. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 30. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank
- 31. IDENTIFY PROFITABLE AGE GROUPS & GENDERS @Rocco_Zebra_Adv #SEJThinkTank
- 32. #1 #2 #3 @Rocco_Zebra_Adv #SEJThinkTank
- 33. TEST LOOKALIKE AUDIENCES @Rocco_Zebra_Adv #SEJThinkTank
- 34. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 35. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank
- 36. TARGET AN EMAIL LIST Facebook allows you
- 37. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
- 38. .csv .txt Phone Numbers Facebook User IDs Mobile Advertiser IDs Email Addresses @Rocco_Zebra_Adv #SEJThinkTank
- 39. TEST BIDDING STRATEGIES Find out what reduces
- 40. The three main bidding types: cost
- 41. Whenever you bid per click or use
- 42. SCHEDULED ADS Facebook allows you to segment
- 43. Lifetime Budget: total budget of an
- 44. R O C C O B
Digital Nomad “Most Valuable Professional Award” by Microsoft for work on Bing Ads Google Partners All-Stars Winner Google Success Panel Speaker Stevie Awards, SEMY Awards, European &
Слайд 2Digital Nomad
“Most Valuable Professional Award” by Microsoft for work on Bing
Ads
Google Partners All-Stars Winner
Google Success Panel Speaker
Stevie Awards, SEMY Awards, European & US Search Awards
SEJ Contributor
Google Partners All-Stars Winner
Google Success Panel Speaker
Stevie Awards, SEMY Awards, European & US Search Awards
SEJ Contributor
Слайд 4CROSS-CHANNEL REMARKETING
Optimize targeting by leveraging existing traffic:
Retarget people on Facebook who
first came via Google AdWords/Organic/Etc with remarketing & custom audiences.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 6OPTIMIZE DESKTOP NEWS FEED & RIGHT-COLUMN ADS SEPARATELY
Optimizing campaigns by device,
placement and any other targeting option.
Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level.
Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 10KEEP MOBILE & DESKTOP SEPARATE
Optimize your ads, bids and conversions
based on device.
Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account.
Power Editor: select the device targeting directly from the Ad Set Menu.
Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account.
Power Editor: select the device targeting directly from the Ad Set Menu.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 14
AD SET 1
AdWords
AdWords Export
Google Certification
Program
Facebook Ads
Facebook Marketing
Facebook Marketing Solutions
Facebook Marketing
Hour Day
Online Advertising
Digital Marketing
Marketing Online
AD SET 2
AD SET 3
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 36TARGET AN EMAIL LIST
Facebook allows you to create a custom advertising
audience based on email lists.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 38.csv
.txt
Phone Numbers
Facebook User IDs
Mobile Advertiser IDs
Email
Addresses
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 39TEST BIDDING STRATEGIES
Find out what reduces the cost per conversion but
still gets enough volume.
Recommend start with CPC & Conversion Optimizer.
Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here.
Recommend start with CPC & Conversion Optimizer.
Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 40
The three main bidding types:
cost per click
cost per thousand impressions
conversion
optimizer (requires conversion code)
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 41Whenever you bid per click or use the conversion optimizer, you
can decide your maximum cost per click or target cost per acquisition, or let Facebook pick a value for you.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 42SCHEDULED ADS
Facebook allows you to segment your ads by days and
hours. This option is available only with a lifetime budget and not with the daily budget option.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 43
Lifetime Budget: total budget of an ad set, technically no daily
limit.
Right choice if the campaign has a reliable performance pattern that has been proven successful over time.
Right choice if the campaign has a reliable performance pattern that has been proven successful over time.
@Rocco_Zebra_Adv
#SEJThinkTank
Слайд 44R O C C O B A L D A
S S A R R E
Founder & CEO
Zebra Advertisement
r.baldassarre@zebraadvertisement.com
www.zebraadvertisement.com
T W I T T E R : @Rocco_Zebra_Adv
Founder & CEO
Zebra Advertisement
r.baldassarre@zebraadvertisement.com
www.zebraadvertisement.com
T W I T T E R : @Rocco_Zebra_Adv
