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MozCon 2015 Coverage Day Three All of the best quotes, stats, tools, and more! презентация
Содержание
- 1. MozCon 2015 Coverage Day Three All of the best quotes, stats, tools, and more!
- 2. “ Trying to find a new
- 3. “ Mig Reyes Spend less time
- 4. “ Number one question you’ll encounter
- 5. “ Chris Dayley 4 Rule for
- 6. “ Talk like your audience. Automate
- 7. “ Courtney Seiter There’s a concept
- 8. “ Courtney Seiter If we like
- 9. “ Facebook search requires very structured
- 10. “ Rand Fishkin As Google’s machine/deep
- 11. “ Rand Fishkin 10% of content
“ Trying to find a new story is hard. One of my favorite things to do is look at existing successful stories. If something works once, there’s a chance that
Слайд 2“
Trying to find a new story is hard. One of my
favorite things to do is look at existing successful stories. If something works once, there’s a chance that it’s going to work twice. Some of the best trends we found were in print media. You can very quickly identify when there are trends that aren’t going away.
full coverage at
hmny.co/mozcon15
Lexi
Mills
Слайд 3“
Mig
Reyes
Spend less time on things. You do your best work when
you just do what you know.
full coverage at
hmny.co/mozcon15
Слайд 4“
Number one question you’ll encounter in SEO interviews: What blogs do
you read? There are some wrong answers, but there are a lot of different right answers. If you don’t care about SEO enough to read about it in your free time, you’re probably going to wash out in a few years.
full coverage at
hmny.co/mozcon15
Ruth
Burr Reedy
Слайд 5“
Chris
Dayley
4 Rule for Radical Conversion Testing:
1. Test multiple hypotheses
2. Separate
desktop and mobile - people interact differently with both.
3. Use your tools & break the rules: If you don’t challenge your assumptions, you’re operating on assumptions that might not be true, or dated.
4. Run your tests for AT LEAST two weeks
3. Use your tools & break the rules: If you don’t challenge your assumptions, you’re operating on assumptions that might not be true, or dated.
4. Run your tests for AT LEAST two weeks
full coverage at
hmny.co/mozcon15
Слайд 6“
Talk like your audience. Automate the research process by scraping feeds
from niche groups on Google forums, Quora, Twitter advanced search (geotarget it), and Facebook groups. Read Paul Shapiro’s guide to using Knime and rapidminer at itseo.org/knimekws
full coverage at
hmny.co/mozcon15
Gianluca
Fiorelli
Слайд 7“
Courtney
Seiter
There’s a concept called shared reality that says we don’t experience
anything in a vacuum. We use what other people think about something to help ourselves process. 85% of people read comments to process information. It’s important to understand that comments have the ability to change minds.
full coverage at
hmny.co/mozcon15
Слайд 8“
Courtney
Seiter
If we like talking about ourselves so much, why would we
share?
68% of social sharing is about self-presentation.
78% is about strengthening relationships.
62% is about social currency, raising our own stock or brand.
68% of social sharing is about self-presentation.
78% is about strengthening relationships.
62% is about social currency, raising our own stock or brand.
full coverage at
hmny.co/mozcon15
Слайд 9“
Facebook search requires very structured statements including:
Subject/object
Professions as subjects or objects
Interests
as subjects or objects (and sometimes people)
Modifiers
Verbs
Set relationships
Modifiers
Verbs
Set relationships
David
Mihm
Слайд 10“
Rand
Fishkin
As Google’s machine/deep learning algorithms put a greater emphasis on query
success metrics, we’ll be optimizing less for ranking inputs and more for searcher outputs like High CTR, good engagement, and low bounce rate.
full coverage at
hmny.co/mozcon15
