13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY презентация

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Hey there! I’m KC.

Слайд 113 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY


Слайд 2Hey there!
I’m KC.


Слайд 3Hey there!
I’m KC.
That’s me ->


Слайд 4I was at #INBOUND15 this year.


Слайд 5That’s me hanging out
at INBOUND ->


Слайд 6It was
awesome.


Слайд 7I won an awesome shirt from
Inbound.org ->


Слайд 8I even
won a
selfie stick ->


Слайд 9But most importantly…


Слайд 10I learned a lot.


Слайд 11I learned a lot.
A lot of mind-blowing inbound marketing tips.


Слайд 12Here are 13 of my favorites.


Слайд 131. Write longer, more comprehensive blog posts.


Слайд 14Here’s why.



Source: Hubspot


Слайд 15Longer blog posts dominate search engine results.


Слайд 16Create search optimized “ultimate” or “definitive” guides.


Слайд 172. Think topics, not keywords (when it comes to SEO).


Слайд 18Why?

To show search engines that you’re the expert.


Слайд 19“The more we wrote on that subject and linked all the

related pieces together, the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.”

@anum, senior growth marketers at Sidekick for Hubspot


Слайд 20The point:
Create content around similar topics, and link to existing

content when applicable.


Слайд 213. Amplify our best social media posts.


Слайд 22Look for your best-performing social media updates and then promote those

via social media ads.

Слайд 234. Create more Slideshares.


Слайд 24Here’s why…


Source: Hubspot


Слайд 255. Get more people to sign up for your blog newsletter.



Слайд 26A big list will drive your blog traffic.




Слайд 27Here’s how Sidekick did it:



Слайд 28Something to try:

Send an email to your existing database and

ask them to opt-in to blog newsletter.


Слайд 296. Expand your influencer program.


Слайд 31Partner with influencers for ebooks, slideshares, infographics, webinars, etc.

Enable them to

share your content on social media.


Слайд 32Another idea:

Invite influencers to write a foreword for your next ebook.



Слайд 337. Create a Pinterest Resources page.


Слайд 358. Update your old blog posts.


Слайд 36Here’s a mind-blowing stat from Hubspot:



Слайд 37Another stat:



Слайд 38Hubspot saw an increase in leads by “optimizing the past.” Their

tactics involved:
Updating top-performing blog posts to include new stats and insights
Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post

Слайд 399. Optimize your top landing pages (e.g. top performing blog posts)

for conversion.

Слайд 40Match your CTA text with the keyword people use to land

on the page.
Include both text and image CTA.
Test your headlines on social media and revise if necessary

Слайд 41Here’s an example from Hubspot:


Слайд 4210. Create new (gated) offerings to match your most popular posts.


Слайд 43Look at your analytics and make sure your top “landing pages”

have a corresponding gated piece.


Слайд 4411. Do remarketing ads on Facebook and Twitter.


Слайд 45But only for gated pieces…


Source: Larry Kim


Слайд 4612. Do super remarketing on Facebook and Twitter.


Слайд 47Source: Larry Kim


Слайд 4813. Use custom audiences in social ads.


Слайд 49Customer audiences allow you to upload a list and remarket to

that list.



Слайд 50





For more of my notes from #INBOUND15, check out all (and

I do mean all) my notes here:

Слайд 51





Or check out my recap:


Слайд 52For more inbound marketing insights,
subscribe to my blog:
DO IT



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