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Презентация на тему 13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY
Содержание
- 1. 13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY
- 2. Hey there! I’m KC.
- 3. Hey there! I’m KC. That’s me ->
- 4. I was at #INBOUND15 this year.
- 5. That’s me hanging out at INBOUND ->
- 6. It was awesome.
- 7. I won an awesome shirt from Inbound.org ->
- 8. I even won a selfie stick ->
- 9. But most importantly…
- 10. I learned a lot.
- 11. I learned a lot. A lot of mind-blowing inbound marketing tips.
- 12. Here are 13 of my favorites.
- 13. 1. Write longer, more comprehensive blog posts.
- 14. Here’s why. Source: Hubspot
- 15. Longer blog posts dominate search engine results.
- 16. Create search optimized “ultimate” or “definitive” guides.
- 17. 2. Think topics, not keywords (when it comes to SEO).
- 18. Why? To show search engines that you’re the expert.
- 19. “The more we wrote on that subject and
- 20. The point: Create content around similar topics,
- 21. 3. Amplify our best social media posts.
- 22. Look for your best-performing social media updates and then promote those via social media ads.
- 23. 4. Create more Slideshares.
- 24. Here’s why… Source: Hubspot
- 25. 5. Get more people to sign up for your blog newsletter.
- 26. A big list will drive your blog traffic.
- 27. Here’s how Sidekick did it:
- 28. Something to try: Send an email
- 29. 6. Expand your influencer program.
- 31. Partner with influencers for ebooks, slideshares, infographics, webinars,
- 32. Another idea: Invite influencers to write a foreword for your next ebook.
- 33. 7. Create a Pinterest Resources page.
- 35. 8. Update your old blog posts.
- 36. Here’s a mind-blowing stat from Hubspot:
- 37. Another stat:
- 38. Hubspot saw an increase in leads by “optimizing
- 39. 9. Optimize your top landing pages (e.g. top performing blog posts) for conversion.
- 40. Match your CTA text with the keyword people
- 41. Here’s an example from Hubspot:
- 42. 10. Create new (gated) offerings to match your most popular posts.
- 43. Look at your analytics and make sure your
- 44. 11. Do remarketing ads on Facebook and Twitter.
- 45. But only for gated pieces… Source: Larry Kim
- 46. 12. Do super remarketing on Facebook and Twitter.
- 47. Source: Larry Kim
- 48. 13. Use custom audiences in social ads.
- 49. Customer audiences allow you to upload a list
- 50. For more
- 51. Or check out my recap:
- 52. For more inbound marketing insights, subscribe to my blog: DO IT ☺
- 53. Скачать презентацию
Hey there! I’m KC.
Слайды и текст этой презентации
Слайд 19“The more we wrote on that subject
and linked all the related pieces together,
the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.”@anum, senior growth marketers at Sidekick for Hubspot
Слайд 20The point:
Create content around similar topics,
and link to existing content when applicable.
Слайд 22Look for your best-performing social media updates
and then promote those via social media
ads.
Слайд 28Something to try:
Send an email to
your existing database and ask them to
opt-in to blog newsletter.
Слайд 31Partner with influencers for ebooks, slideshares, infographics,
webinars, etc.
Enable them to share your content
on social media. 
Слайд 38Hubspot saw an increase in leads by
“optimizing the past.” Their tactics involved:
Updating
top-performing blog posts to include new stats and insightsOptimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post
Слайд 40Match your CTA text with the keyword
people use to land on the page.
Include
both text and image CTA.Test your headlines on social media and revise if necessary
Слайд 43Look at your analytics and make sure
your top “landing pages” have a corresponding
gated piece.
