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13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY презентация
Содержание
- 1. 13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY
- 2. Hey there! I’m KC.
- 3. Hey there! I’m KC. That’s me ->
- 4. I was at #INBOUND15 this year.
- 5. That’s me hanging out at INBOUND ->
- 6. It was awesome.
- 7. I won an awesome shirt from Inbound.org ->
- 8. I even won a selfie stick ->
- 9. But most importantly…
- 10. I learned a lot.
- 11. I learned a lot. A lot of mind-blowing inbound marketing tips.
- 12. Here are 13 of my favorites.
- 13. 1. Write longer, more comprehensive blog posts.
- 14. Here’s why. Source: Hubspot
- 15. Longer blog posts dominate search engine results.
- 16. Create search optimized “ultimate” or “definitive” guides.
- 17. 2. Think topics, not keywords (when it comes to SEO).
- 18. Why? To show search engines that you’re the expert.
- 19. “The more we wrote on that subject
- 20. The point: Create content around similar
- 21. 3. Amplify our best social media posts.
- 22. Look for your best-performing social media updates and then promote those via social media ads.
- 23. 4. Create more Slideshares.
- 24. Here’s why… Source: Hubspot
- 25. 5. Get more people to sign up for your blog newsletter.
- 26. A big list will drive your blog traffic.
- 27. Here’s how Sidekick did it:
- 28. Something to try: Send an
- 29. 6. Expand your influencer program.
- 31. Partner with influencers for ebooks, slideshares, infographics,
- 32. Another idea: Invite influencers to write a foreword for your next ebook.
- 33. 7. Create a Pinterest Resources page.
- 35. 8. Update your old blog posts.
- 36. Here’s a mind-blowing stat from Hubspot:
- 37. Another stat:
- 38. Hubspot saw an increase in leads by
- 39. 9. Optimize your top landing pages (e.g. top performing blog posts) for conversion.
- 40. Match your CTA text with the keyword
- 41. Here’s an example from Hubspot:
- 42. 10. Create new (gated) offerings to match your most popular posts.
- 43. Look at your analytics and make sure
- 44. 11. Do remarketing ads on Facebook and Twitter.
- 45. But only for gated pieces… Source: Larry Kim
- 46. 12. Do super remarketing on Facebook and Twitter.
- 47. Source: Larry Kim
- 48. 13. Use custom audiences in social ads.
- 49. Customer audiences allow you to upload a
- 50. For
- 51. Or check out my recap:
- 52. For more inbound marketing insights, subscribe to my blog: DO IT ☺
Слайд 19“The more we wrote on that subject and linked all the
related pieces together, the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.”
@anum, senior growth marketers at Sidekick for Hubspot
@anum, senior growth marketers at Sidekick for Hubspot
Слайд 20The point:
Create content around similar topics, and link to existing
content when applicable.
Слайд 22Look for your best-performing social media updates and then promote those
via social media ads.
Слайд 28Something to try:
Send an email to your existing database and
ask them to opt-in to blog newsletter.
Слайд 31Partner with influencers for ebooks, slideshares, infographics, webinars, etc.
Enable them to
share your content on social media.
Слайд 38Hubspot saw an increase in leads by “optimizing the past.” Their
tactics involved:
Updating top-performing blog posts to include new stats and insights
Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post
Updating top-performing blog posts to include new stats and insights
Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post
Слайд 40Match your CTA text with the keyword people use to land
on the page.
Include both text and image CTA.
Test your headlines on social media and revise if necessary
Include both text and image CTA.
Test your headlines on social media and revise if necessary
Слайд 43Look at your analytics and make sure your top “landing pages”
have a corresponding gated piece.
