Презентация на тему 13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY

Содержание

Hey there! I’m KC.
Слайды и текст этой презентации

Слайд 113 NEW INBOUND MARKETING HACKS YOU SHOULD

TRY IMMEDIATELY

13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY

Слайд 2Hey there!
I’m KC.

Hey there!  I’m KC.

Слайд 3Hey there!
I’m KC.
That’s me ->

Hey there!  I’m KC.  That’s me ->

Слайд 4I was at #INBOUND15 this year.

I was at #INBOUND15 this year.

Слайд 5That’s me hanging out
at INBOUND ->

That’s me hanging out  at INBOUND ->

Слайд 6It was
awesome.

It was awesome.

Слайд 7I won an awesome shirt from
Inbound.org

->

I won an awesome shirt from  Inbound.org ->

Слайд 8I even
won a
selfie stick ->

I even  won a  selfie stick ->

Слайд 9But most importantly…

But most importantly…

Слайд 10I learned a lot.

I learned a lot.

Слайд 11I learned a lot.
A lot of mind-blowing

inbound marketing tips.

I learned a lot. A lot of mind-blowing inbound marketing tips.

Слайд 12Here are 13 of my favorites.

Here are 13 of my favorites.

Слайд 131. Write longer, more comprehensive blog posts.


1. Write longer, more comprehensive blog posts.

Слайд 14Here’s why.



Source: Hubspot

Here’s why.     Source: Hubspot

Слайд 15Longer blog posts dominate search engine results.


Longer blog posts dominate search engine results.

Слайд 16Create search optimized “ultimate” or “definitive” guides.


Create search optimized “ultimate” or “definitive” guides.

Слайд 172. Think topics, not keywords (when it

comes to SEO).

2. Think topics, not keywords (when it comes to SEO).

Слайд 18Why?

To show search engines that you’re the

expert.

Why?  To show search engines that you’re the expert.

Слайд 19“The more we wrote on that subject

and linked all the related pieces together,

the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.”

@anum, senior growth marketers at Sidekick for Hubspot

“The more we wrote on that subject and linked all the related

Слайд 20The point:
Create content around similar topics,

and link to existing content when applicable.



The point:  Create content around similar topics, and link to existing

Слайд 213. Amplify our best social media posts.


3. Amplify our best social media posts.

Слайд 22Look for your best-performing social media updates

and then promote those via social media

ads.
Look for your best-performing social media updates and then promote those via social media ads.

Слайд 234. Create more Slideshares.

4. Create more Slideshares.

Слайд 24Here’s why…


Source: Hubspot

Here’s why…    Source: Hubspot

Слайд 255. Get more people to sign up

for your blog newsletter.

5. Get more people to sign up for your blog newsletter.

Слайд 26A big list will drive your blog

traffic.



A big list will drive your blog traffic.

Слайд 27Here’s how Sidekick did it:


Here’s how Sidekick did it:

Слайд 28Something to try:

Send an email to

your existing database and ask them to

opt-in to blog newsletter.

Something to try:   Send an email to your existing database

Слайд 296. Expand your influencer program.

6. Expand your influencer program.

Слайд 31Partner with influencers for ebooks, slideshares, infographics,

webinars, etc.

Enable them to share your content

on social media.

Partner with influencers for ebooks, slideshares, infographics, webinars, etc.  Enable them

Слайд 32Another idea:

Invite influencers to write a foreword

for your next ebook.

Another idea:  Invite influencers to write a foreword for your next ebook.

Слайд 337. Create a Pinterest Resources page.

7. Create a Pinterest Resources page.

Слайд 358. Update your old blog posts.

8. Update your old blog posts.

Слайд 36Here’s a mind-blowing stat from Hubspot:


Here’s a mind-blowing stat from Hubspot:

Слайд 37Another stat:


Another stat:

Слайд 38Hubspot saw an increase in leads by

“optimizing the past.” Their tactics involved:
Updating

top-performing blog posts to include new stats and insights
Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post
Hubspot saw an increase in leads by “optimizing the past.” Their tactics

Слайд 399. Optimize your top landing pages (e.g.

top performing blog posts) for conversion.

9. Optimize your top landing pages (e.g. top performing blog posts) for conversion.

Слайд 40Match your CTA text with the keyword

people use to land on the page.
Include

both text and image CTA.
Test your headlines on social media and revise if necessary
Match your CTA text with the keyword people use to land on

Слайд 41Here’s an example from Hubspot:

Here’s an example from Hubspot:

Слайд 4210. Create new (gated) offerings to match

your most popular posts.

10. Create new (gated) offerings to match your most popular posts.

Слайд 43Look at your analytics and make sure

your top “landing pages” have a corresponding

gated piece.

Look at your analytics and make sure your top “landing pages” have

Слайд 4411. Do remarketing ads on Facebook and

Twitter.

11. Do remarketing ads on Facebook and Twitter.

Слайд 45But only for gated pieces…


Source: Larry Kim

But only for gated pieces…   Source: Larry Kim

Слайд 4612. Do super remarketing on Facebook and

Twitter.

12. Do super remarketing on Facebook and Twitter.

Слайд 47Source: Larry Kim

Source: Larry Kim

Слайд 4813. Use custom audiences in social ads.


13. Use custom audiences in social ads.

Слайд 49Customer audiences allow you to upload a

list and remarket to that list.


Customer audiences allow you to upload a list and remarket to that

Слайд 50





For more of my notes from #INBOUND15,

check out all (and I do mean

all) my notes here:
For more of my notes from

Слайд 51





Or check out my recap:

Or check out my recap:

Слайд 52For more inbound marketing insights,
subscribe to

my blog:
DO IT ☺

For more inbound marketing insights,  subscribe to my blog:  DO IT ☺

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