Слайд 113 NEW INBOUND MARKETING HACKS YOU SHOULD
Слайд 3Hey there!
That’s me ->
Слайд 4I was at #INBOUND15 this year.
Слайд 5That’s me hanging out
at INBOUND ->
Слайд 7I won an awesome shirt from
Слайд 8I even
selfie stick ->
Слайд 11I learned a lot.
A lot of mind-blowing
inbound marketing tips.
Слайд 131. Write longer, more comprehensive blog posts.
Слайд 15Longer blog posts dominate search engine results.
Слайд 16Create search optimized “ultimate” or “definitive” guides.
Слайд 172. Think topics, not keywords (when it
comes to SEO).
To show search engines that you’re the
Слайд 19“The more we wrote on that subject
and linked all the related pieces together,
the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.”
@anum, senior growth marketers at Sidekick for Hubspot
Слайд 20The point:
Create content around similar topics,
and link to existing content when applicable.
Слайд 213. Amplify our best social media posts.
Слайд 22Look for your best-performing social media updates
and then promote those via social media
Слайд 255. Get more people to sign up
for your blog newsletter.
Слайд 26A big list will drive your blog
Слайд 28Something to try:
Send an email to
your existing database and ask them to
opt-in to blog newsletter.
Слайд 296. Expand your influencer program.
Слайд 31Partner with influencers for ebooks, slideshares, infographics,
on social media.
Enable them to share your content
Слайд 32Another idea:
Invite influencers to write a foreword
for your next ebook.
Слайд 337. Create a Pinterest Resources page.
Слайд 36Here’s a mind-blowing stat from Hubspot:
Слайд 38Hubspot saw an increase in leads by
“optimizing the past.” Their tactics involved:
top-performing blog posts to include new stats and insights
Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available
Changing the date and republishing the piece as a new post
Слайд 399. Optimize your top landing pages (e.g.
top performing blog posts) for conversion.
Слайд 40Match your CTA text with the keyword
people use to land on the page.
both text and image CTA.
Test your headlines on social media and revise if necessary
Слайд 4210. Create new (gated) offerings to match
your most popular posts.
Слайд 43Look at your analytics and make sure
your top “landing pages” have a corresponding
Слайд 4411. Do remarketing ads on Facebook and
Слайд 45But only for gated pieces…
Source: Larry Kim
Слайд 4612. Do super remarketing on Facebook and
Слайд 4813. Use custom audiences in social ads.
Слайд 49Customer audiences allow you to upload a
list and remarket to that list.
For more of my notes from #INBOUND15,
check out all (and I do mean
all) my notes here:
Слайд 52For more inbound marketing insights,
DO IT ☺