10 Reasons Why Twitter is Content Marketing's Best Friend презентация

Содержание

Hi. I’m Mark W. Schaefer. An author. Blogger. Marketing consultant. College educator.

Слайд 2Hi. I’m Mark W. Schaefer.
An author.
Blogger.
Marketing consultant.
College educator.


Слайд 3I’m here today
to talk to you about
the unexpected
power of Twitter.


Слайд 4Twitter can be an important part
of any content marketing strategy.


Слайд 5That might seem surprising, since
we are limited by what we

can accomplish with 140 characters.

Слайд 6That’s why I’m here today


Слайд 7 to help you expand your view
of Twitter as an essential

piece
of your content marketing strategy.

Слайд 8So here are 10 reasons why
Twitter is Content Marketing’s
Best Friend.


Слайд 101
Twitter offers the fastest way to build an audience of relevant

followers
for your content.

Слайд 11
Why? Because you can interact with the
right people for your

business.

Слайд 12Even if they don’t follow you back.


Слайд 13Even if they don’t follow you back.
(You can’t do that on

Facebook or LinkedIn.)

Слайд 142
There are so many ways
to find a relevant audience
on Twitter.


Слайд 15Like Twello —
a sort of Yellow Pages
for Twitter.














Слайд 16Or Twitter Advanced Search


Слайд 17You can also find
25 Twitter search
strategies in my book


The Tao of Twitter.

Слайд 183
Smart interaction on Twitter will lead people
to your content.


Слайд 19If you spend your time
building relationships
on Twitter
If you spend your

time building relationships on Twitter

Слайд 20people will (eventually) be
interested in the links you share.


Слайд 21That includes your own content!


Слайд 234
News breaks on Twitter.


Слайд 24I know.


Слайд 25But it’s true.


Слайд 26So if you’re looking to comment on
and share the newest ideas,
start

on Twitter.

Слайд 27So if you’re looking to comment on
and share the newest ideas,
start

on Twitter.

(Sorry, Ron.)


Слайд 285
You have access to the
web’s best teachers on
Twitter.


Слайд 29Educate yourself on Twitter.


Слайд 30


Curate a list of the best thought
leaders in your industry.


Слайд 31


Following that list will be an
unmatched resource.


Слайд 33Because not only are you
seeing their content but also
the important links

they’re following.

Слайд 346
Your Twitter feed provides
you with a steady stream
of content ideas.


Слайд 35Coming up with interesting
content to tweet every day…


Слайд 36can be a real BEAR.


Слайд 37Retweeting exceptional content
can help with that burden.


Слайд 38Ahh, that’s much more like it.


Слайд 39Retweeting content is also
a good way to build relationships.


Слайд 40After all…


Слайд 41Nothing says “I love you” on
Twitter like a RT now and

then.

Слайд 437
Tweets are powerful
social proof on the web.


Слайд 44Here’s a simple example
of the power of social proof.


Слайд 45Let’s say you are searching
for advice on “how to grow

tulips”.

Let’s say you are searching
for advice on “how to grow tulips”.


Слайд 46You find 2 blog posts.


Слайд 47One has been tweeted 5 times.


Слайд 48One has been tweeted 500 times.


Слайд 49Which one will you read?


Слайд 50That’s social proof!


Слайд 51The tweet actually
ignites the content!


Слайд 528
You can build an internal
network to help you
achieve social proof.


Слайд 53
For example, I receive a weekly email from
a client with

suggested tweets.

Слайд 54If some of them fit the content
I normally share, I’m happy


to spread quality ideas.

Слайд 55Are you activating your
employees and stakeholders
in your content plan?


Слайд 569
Twitter has SEO benefits.


Слайд 57Google acknowledges and rewards the validation that comes through social sharing.


Слайд 58And why wouldn’t they?


Слайд 59Content that spreads through Twitter is a sign you’re doing something

good at your place!

Слайд 6010
Twitter advertising can
help ignite your content.


Слайд 61If you’ve exhausted organic
ways to ignite your content, have you
considered

Twitter advertising?

Слайд 62It’s easy to use and you only
pay if someone engages with
your

Tweet.

It’s easy to use and you only pay
if someone engages with your Tweet.


Слайд 63So let’s recap why Twitter
is Content Marketing’s best friend.


Слайд 64Twitter can…
Ignite your content


Слайд 65Twitter can…
Ignite your content
Build your
relevant audience


Слайд 66Twitter can…
Ignite your content
Build your
relevant audience
Contribute new ideas


Слайд 67Twitter can…
Ignite your content
Build your
relevant audience
Contribute new ideas
Provide rewards
from

SEO, social proof
and promotions

Слайд 68It’s all in my book,
The Tao of Twitter.

Click here to Buy

Now

Learn how Twitter
can change your
life and business!


Слайд 69
Content by @markwschaefer
Design by @sarahsmason
businessesgrow.com/blog
uncommonlysocial.com/
services/presentation-design
Click a link and Say Hello online!


Слайд 70Credits
Images
Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight

Center
Crowd by Espen Sundve
Birds on a Wire #2 by Perry
Stack of thick encyclopedias against red background by Horia Varlan
Anchorman 2 photo by Apatow Productions & DreamWorks Pictures
University College by Fr Lawrence Lew, O.P.
Bear by Thomas Lefebvre (Unsplash)
Bear enjoying hot tub by Danny Barron
Heart on a string [50/365] by Alvin Trusty
Paper Hearts by Jenny Kaczorowski
Paul Oakenfold, Coachella 2013 -- Indio, CA
Tulips!! by keeva99
The Endeavor Lifts Off by Trey Ratcliff
iPhone on desk by Death to Stock
Trophies by Brad.K

Fonts
Minion Pro
Myriad Web Pro

Icons
Retina Icons


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