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10 Reasons Why Twitter is Content Marketing's Best Friend презентация
Содержание
- 2. Hi. I’m Mark W. Schaefer. An author. Blogger. Marketing consultant. College educator.
- 3. I’m here today to talk to you about the unexpected power of Twitter.
- 4. Twitter can be an important part of any content marketing strategy.
- 5. That might seem surprising, since we
- 6. That’s why I’m here today
- 7. to help you expand your view
- 8. So here are 10 reasons why Twitter is Content Marketing’s Best Friend.
- 10. 1 Twitter offers the fastest way to
- 11. Why? Because you can interact with the right people for your business.
- 12. Even if they don’t follow you back.
- 13. Even if they don’t follow you back. (You can’t do that on Facebook or LinkedIn.)
- 14. 2 There are so many ways to find a relevant audience on Twitter.
- 15. Like Twello — a sort of
- 16. Or Twitter Advanced Search
- 17. You can also find 25 Twitter
- 18. 3 Smart interaction on Twitter will lead people to your content.
- 19. If you spend your time building relationships
- 20. people will (eventually) be interested in the links you share.
- 21. That includes your own content!
- 23. 4 News breaks on Twitter.
- 24. I know.
- 25. But it’s true.
- 26. So if you’re looking to comment on and share the newest ideas, start on Twitter.
- 27. So if you’re looking to comment on
- 28. 5 You have access to the web’s best teachers on Twitter.
- 29. Educate yourself on Twitter.
- 30. Curate a list of the best thought leaders in your industry.
- 31. Following that list will be an unmatched resource.
- 32. Why?
- 33. Because not only are you seeing their content but also the important links they’re following.
- 34. 6 Your Twitter feed provides you with a steady stream of content ideas.
- 35. Coming up with interesting content to tweet every day…
- 36. can be a real BEAR.
- 37. Retweeting exceptional content can help with that burden.
- 38. Ahh, that’s much more like it.
- 39. Retweeting content is also a good way to build relationships.
- 40. After all…
- 41. Nothing says “I love you” on Twitter like a RT now and then.
- 43. 7 Tweets are powerful social proof on the web.
- 44. Here’s a simple example of the power of social proof.
- 45. Let’s say you are searching for
- 46. You find 2 blog posts.
- 47. One has been tweeted 5 times.
- 48. One has been tweeted 500 times.
- 49. Which one will you read?
- 50. That’s social proof!
- 51. The tweet actually ignites the content!
- 52. 8 You can build an internal network to help you achieve social proof.
- 53. For example, I receive a weekly email from a client with suggested tweets.
- 54. If some of them fit the content
- 55. Are you activating your employees and stakeholders in your content plan?
- 56. 9 Twitter has SEO benefits.
- 57. Google acknowledges and rewards the validation that comes through social sharing.
- 58. And why wouldn’t they?
- 59. Content that spreads through Twitter is a sign you’re doing something good at your place!
- 60. 10 Twitter advertising can help ignite your content.
- 61. If you’ve exhausted organic ways to ignite your content, have you considered Twitter advertising?
- 62. It’s easy to use and you only
- 63. So let’s recap why Twitter is Content Marketing’s best friend.
- 64. Twitter can… Ignite your content
- 65. Twitter can… Ignite your content Build your relevant audience
- 66. Twitter can… Ignite your content Build your relevant audience Contribute new ideas
- 67. Twitter can… Ignite your content Build your
- 68. It’s all in my book, The Tao
- 69. Content by @markwschaefer Design by @sarahsmason
- 70. Credits Images Launch of STS-30 (Archive: NASA,
Hi. I’m Mark W. Schaefer. An author. Blogger. Marketing consultant. College educator.
Слайд 5That might seem surprising, since
we are limited by what we
can accomplish with 140 characters.
Слайд 7 to help you expand your view
of Twitter as an essential
piece
of your content marketing strategy.
of your content marketing strategy.
Слайд 101
Twitter offers the fastest way to build an audience of relevant
followers
for your content.
for your content.
Слайд 19If you spend your time
building relationships
on Twitter
If you spend your
time building relationships on Twitter
Слайд 45Let’s say you are searching
for advice on “how to grow
tulips”.
Let’s say you are searching
for advice on “how to grow tulips”.
Слайд 61If you’ve exhausted organic
ways to ignite your content, have you
considered
Twitter advertising?
Слайд 62It’s easy to use and you only
pay if someone engages with
your
Tweet.
It’s easy to use and you only pay
if someone engages with your Tweet.
Слайд 67Twitter can…
Ignite your content
Build your
relevant audience
Contribute new ideas
Provide rewards
from
SEO, social proof
and promotions
and promotions
Слайд 68It’s all in my book,
The Tao of Twitter.
Click here to Buy
Now
Learn how Twitter
can change your
life and business!
Слайд 69
Content by @markwschaefer
Design by @sarahsmason
businessesgrow.com/blog
uncommonlysocial.com/
services/presentation-design
Click a link and Say Hello online!
Слайд 70Credits
Images
Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight
Center
Crowd by Espen Sundve
Birds on a Wire #2 by Perry
Stack of thick encyclopedias against red background by Horia Varlan
Anchorman 2 photo by Apatow Productions & DreamWorks Pictures
University College by Fr Lawrence Lew, O.P.
Bear by Thomas Lefebvre (Unsplash)
Bear enjoying hot tub by Danny Barron
Heart on a string [50/365] by Alvin Trusty
Paper Hearts by Jenny Kaczorowski
Paul Oakenfold, Coachella 2013 -- Indio, CA
Tulips!! by keeva99
The Endeavor Lifts Off by Trey Ratcliff
iPhone on desk by Death to Stock
Trophies by Brad.K
Crowd by Espen Sundve
Birds on a Wire #2 by Perry
Stack of thick encyclopedias against red background by Horia Varlan
Anchorman 2 photo by Apatow Productions & DreamWorks Pictures
University College by Fr Lawrence Lew, O.P.
Bear by Thomas Lefebvre (Unsplash)
Bear enjoying hot tub by Danny Barron
Heart on a string [50/365] by Alvin Trusty
Paper Hearts by Jenny Kaczorowski
Paul Oakenfold, Coachella 2013 -- Indio, CA
Tulips!! by keeva99
The Endeavor Lifts Off by Trey Ratcliff
iPhone on desk by Death to Stock
Trophies by Brad.K
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