Dr Dave Chaffey. SmartInsights.com
Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015
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10 Marketing Tools for 2015 презентация
Содержание
- 1. 10 Marketing Tools for 2015
- 2. About Dave About Dave Chaffey
- 3. Marketing Technology in 2015 – Scott Brinker Technology Landscape
- 4. Content Marketing Tools
- 5. Competitor site benchmarking with SimilarWeb
- 6. #1 Content curation & Social Amplification Global
- 7. Use Buzzsumo, Socialcrawlytics to show which
- 8. Recommended Tools directory
- 9. #2: Content recommendation personalisation, retargeting and effectiveness review Example services: Idio Monetate Demandbase
- 10. CommuniGator / WOW Analytics B2B Engagement scoring
- 11. #3: Content distribution Example services: Hootsuite Sendible Buffer Oktopost GaggleAmp
- 12. Oktopost campaign example
- 13. #4: Integrated SEO, Content and Social media
- 14. Understanding consumer search behaviour: Keyword Planner
- 15. Bonus! Ubersuggest and KeywordTool.io for International Search
- 16. Backlink Profile Quality Majestic
- 17. #5: API service integration and Hubs Example services: Marketo Act-on Salesforce/Exact Target
- 18. n Searches % Brand Reach Awareness and
- 19. Coming soon – the Smart Insights
- 20. #7: User Engagement and value optimisation Example
- 21. #8: From Conversion Optimization to Experience Optimization
- 22. Example services: Kampyle Qualaroo iPerceptions #9: Customer Feedback Tools
- 23. Example services: Feedly Flipboard Reeder #10: Staying Informed!
- 24. POE: SUMMARY http://bit.ly/smartpoe
- 26. Let’s Connect! Questions & discussion welcome
About
Dave
About Dave Chaffey
Consultant and trainer
in Digital since 1997 Author of 5 bestselling digital marketing books CEO and Editor of SmartInsights.com - a marketing
Слайд 110 Marketing Tools for 2015
Tools and services to help grow your
business
Слайд 2About
Dave
About Dave Chaffey
Consultant and trainer
in Digital since 1997
Author of
5 bestselling digital marketing books
CEO and Editor of SmartInsights.com - a marketing advice site with Expert (Pro) members in over 50 countries using our templates, planning guides and online courses to improve results.
CEO and Editor of SmartInsights.com - a marketing advice site with Expert (Pro) members in over 50 countries using our templates, planning guides and online courses to improve results.
http://bit.ly/smartstrategy
Слайд 6#1 Content curation & Social Amplification
Global content marketing
at Unilever:
$10m in savings
with
Percolate pilot
Source: Percolate Unilever case study
Example services:
Percolate
Contently
Curata
Kapost
Слайд 7Use Buzzsumo, Socialcrawlytics
to show which content gets shared?
Smart Insights:
Content sharing tools
Слайд 9#2: Content recommendation personalisation, retargeting and effectiveness review
Example services:
Idio
Monetate
Demandbase
Слайд 13#4: Integrated SEO, Content and Social media management?
Example services:
Moz
RavenTools
AnalyticsSEO
Source:
Analytics SEO
Слайд 18n Searches
% Brand
Reach
Awareness
and visits
Unique
visitors
Bounce
rate
Revenue
per visit
Building intelligence into analytics
E.G. RACE dashboard KPIs
Volume
Quality
Value
Слайд 19Coming soon – the Smart Insights
RACE Digital Marketing Dashboard
#6: Actionable
Analytics and intelligence
Example services:
GA Intelligence
Quill Engage
Smart Insights
Source:
SmartInsights.com
Слайд 20#7: User Engagement and value optimisation
Example services:
Kissmetrics
Mixpanel
Ecommera
Engagement analysis:
Individual user: Kissmetrics
Cohort
analysis:
Groups of users: Kissmetrics
Слайд 21#8: From Conversion Optimization to Experience Optimization
Example CRO
testing services:
Unbounce
Optimizely
Visual
Website
Optimizer
Example Experience
Management services:
Adobe Experience
Manager
EPiServer
Sitecore
Source: Boston Consulting Group
Слайд 26Let’s Connect!
Questions & discussion welcome
on Stand H10 or SmartInsights.com
Free, Basic
member tools
Managing Digital Marketing 2014 report
Managing Customer Experiences 2014 report
Sample planning templates
Planning infographics www.smartinsights.com/membership
Premium, Expert member learning
7 Step Guides to all digital marketing
DIY Planning and optimisation templates in Word, Excel and Powerpoint
www.smartinsights.com/membership/expert-member-reasons
Personal Discount! DAVESAVE20
Managing Digital Marketing 2014 report
Managing Customer Experiences 2014 report
Sample planning templates
Planning infographics www.smartinsights.com/membership
Premium, Expert member learning
7 Step Guides to all digital marketing
DIY Planning and optimisation templates in Word, Excel and Powerpoint
www.smartinsights.com/membership/expert-member-reasons
Personal Discount! DAVESAVE20
uk.linkedin.com/in/davechaffey
www.facebook.com/davechaffey
www.twitter.com/DaveChaffey
https://plus.google.com/+DaveChaffeyUK/
Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015
