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– Behind the Scenes! презентация
Содержание
- 1. – Behind the Scenes!
- 2. Meet the Social Superheroes: #SocialSuperheroes
- 3. Meet the Social Superheroes: #SocialSuperheroes
- 4. Meet the Social Superheroes: #SocialSuperheroes
- 5. Housekeeping Notes Slides and recording will be
- 6. 1 Research
- 7. How did we know Superheroes would work?
- 8. Get data before you create
- 9. What’s already working for the topic? 1. Perform a topic search
- 10. What’s working for big sites? 2. Perform a multiple domain search
- 11. 3. Figure out what format works best
- 12. 3. Figure out what format works best
- 13. 4. Figure out what length it should be Longer wins, let’s create an ebook!
- 14. Tip driven/how-to guide
- 15. Tip driven/how-to guide Heroes/Avengers theme
- 16. Tip driven/how-to guide Heroes/Avengers theme Longer form ebook
- 17. Tip driven/how-to guide Heroes/Avengers theme Longer form ebook Visual element like infographic
- 18. Research before you start: Popular
- 19. 2 The launch
- 20. "A Great Content Brand is a brand
- 21. Share the content with your networks 1. Spark up the conversation
- 22. "Tweets from businesses that contain images are
- 23. Google + Share the content with ALL of your networks
- 24. Google + Twitter
- 25. Google + Facebook Event Twitter
- 26. Make use of your profile cover photo space
- 27. Pin Your posts to the top of your Profile
- 28. Create a vine or instagram video
- 29. 2. Engage your audience
- 30. Who should you engage with?
- 31. Ask questions (Have you read it?
- 32. Offer help/assistance
- 33. Search for keywords
- 34. Hijack trending topics
- 35. 2. Entertain your audience
- 36. How do you entertain your audience? Use quotes that everyone knows and recognises
- 37. Use images your audience can relate to
- 38. Make it fun and fit it to your campaign’s theme
- 39. 3 Expanding Reach
- 40. Just one influencer sharing can result in 30% more shares
- 41. Not all influencers are equal
- 42. Find who’s sharing quality content on your topic
- 43. Sort by authority, RT ratio, type, location focus our outreach efforts
- 44. Influencer search for social media marketing: our outreach list
- 45. What does Jason Falls like to share?
- 46. Can only ask …
- 47. Influencer outreach is about building relationships
- 48. Do influencers share landing pages??
- 49. 4 Measure
- 50. Why measure? Define clear objectives
- 51. Don’t focus on the latest ‘vogue’ or ‘vanity’ metrics.
- 55. What should you measure? Outputs
- 56. It’s far more insightful to track conversation
- 57. Use boolean language to track the campaign
- 58. The Social Superheroes dashboard
- 59. Measure volume, reach, exposure, and amplification
- 60. Measuring the buzz
- 61. Get granular using social listening
- 62. Measure website visits
- 63. Measure Takeaways Measure positive and
- 64. THANK YOU! Questions? #SocialSuperheroes @Buzzsumo @LinkHumans @Brandwatch @HubSpot
Meet the Social Superheroes: #SocialSuperheroes
Слайд 5Housekeeping Notes
Slides and recording will be available after
Technical issues – please
use the chat panel
Questions on Twitter: #SocialSuperheroes
Questions on Twitter: #SocialSuperheroes
#SocialSuperheroes
Слайд 123. Figure out what format works best
How To Articles, Lists, Infographics
– let’s make something visual and helpful!
Слайд 17Tip driven/how-to guide
Heroes/Avengers theme
Longer form ebook
Visual element like infographic
Слайд 18Research before you start:
Popular topics
What the big players are seeing success
with
Optimal length of content
Most popular format
Optimal length of content
Most popular format
Слайд 20"A Great Content Brand is a brand that's famous for producing
intelligent, useful and entertaining content that's always worth consuming.”
Doug Kessler, Velocity Partners
Doug Kessler, Velocity Partners
Слайд 22"Tweets from businesses that contain images are 34% more likely to
get Retweeted than Tweets from businesses with no image at all.”
HubSpot & SocialBro Research
HubSpot & SocialBro Research
Слайд 30Who should you engage with?
Fans/Followers who:
Shared the content
Shared the assets created
for the campaign
Engaged with the ebook/content/brand
Engaged with the ebook/content/brand
Слайд 48Do influencers share landing pages??
Authority on the line
Many won’t share pages
asking for follower data
A/B test with direct link rather than gated offer
A/B test with direct link rather than gated offer
Слайд 50Why measure?
Define clear objectives
Focuses the entire organisation on what is and
isn’t important
Agreed and transparent results can be used to justify associated budgets
Agreed and transparent results can be used to justify associated budgets
Слайд 55What should you measure?
Outputs – what you created
Outtakes – how people
reacted
Outcomes – how people behave differently as a result
Outcomes – how people behave differently as a result
Слайд 56It’s far more insightful to track conversation about a campaign in
relation to a brand, rather than simply the campaign or the brand.
Слайд 63Measure Takeaways
Measure positive and negative sentiment
Measure buzz, reach and amplification
Measure website
visits & conversions
