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The Worldwide HCP Social Media Study презентация
Содержание
- 1. The Worldwide HCP Social Media Study
- 2. Diabetes in 2013-14 The global burden and
- 3. Learning from Healthcare Professionals A distilled view
- 4. 8,189,534 People connected to HCPs in the
- 5. Most conversation is about Type 2 Diabetes
- 6. >300 HCP Roles
- 7. Top 15 HCP roles by share of voice of >300 HCP roles in study
- 8. >200,000 posts; 19,000 HCPs in >125 countries n=16,896
- 9. HCP networks within networks n=16,896
- 10. Most influential endocrinologists – virtual network
- 11. Relationship matters Relationship matters A virtual professional network connected by diabetes
- 12. HCP: Activism for patients Partha Kar is
- 13. Multi-dimensional data
- 14. Time & role: what the data tells us
- 15. Global diabetes timeline The story told by HCPs in social media All HCP conversation
- 16. Global diabetes timeline: Roles Endocrinologists
- 17. News: Fall in diabetes-related deaths “Good news:
- 18. News: Fall in diabetes-related deaths – sceptics?
- 19. News: Fall in diabetes-related deaths – sceptics?
- 20. Global diabetes timeline: Roles Endocrinologists
- 21. News: Roche halts trial of diabetes drug 8-14 July 2013 Frustrated
- 22. News: Roche halts trial of diabetes drug – mixed reactions 8-14 July 2013 Indifferent Concerned
- 23. Global diabetes timeline: Roles Endocrinologists
- 24. Global diabetes timeline: Roles Leadership roles
- 25. News: Type 1 Diabetes Vaccine 24-30 June 2013 Optimistic Positive Excited
- 26. Global diabetes timeline: Roles Leadership roles
- 27. Global diabetes timeline: Roles Neurosurgeons
- 28. Projection on US diabetes by 2020 29 July – 4 August 2013 Alerting
- 29. Diabetes test strips restricted in UK 29
- 30. Global diabetes timeline: Roles Neurosurgeons
- 31. Global diabetes timeline: Roles Registered Nurses
- 32. News: Insulin pump better than injections?
- 33. Global diabetes timeline: Roles Registered Nurses
- 34. Global diabetes timeline: Roles Dieticians
- 35. Studies: Fruit consumption & risk of Type
- 36. Global diabetes timeline: Roles Dieticians
- 37. Global diabetes timeline: Roles Psychologists
- 38. Global diabetes timeline: Roles Primary Care / GPs
- 39. Google announces Smart Contact Lens 13-19 January 2014 Optimistic Optimistic Engaging Interested
- 40. Global diabetes timeline: Roles Primary Care / GPs
- 41. Global diabetes timeline: Roles Pharmacists Primary Care / GPs
- 42. Inhaled insulin endorsed by FDA panel 31 March – 6 April 2014
- 43. Global diabetes timeline: Roles Bariatric Surgeons Primary Care / GPs 40 20
- 44. Bariatric surgery for diabetes 31 March – 6 April 2014 Activating
- 45. Bariatric surgery for diabetes Wider global conversation over time Affirming Challenging Challenging
- 46. Multi-dimensional data
- 47. Time & topics: what the data tells us
- 48. Global diabetes timeline: Topics by complication type HCP conversation about all diabetes topics
- 49. WHO places diabetes in top-10 causes of
- 50. Global diabetes timeline: Topics by patient age group HCP conversation about all diabetes topics
- 51. USPSTF backs universal diabetes testing for pregnant
- 52. Diabetes testing for pregnant women - Japan
- 53. Studying an HCP social media event Context
- 54. Multi-dimensional data
- 55. Place & topics: what the data tells us
- 56. Geography matters Key topics around prevention, diagnosis & management vary by country
- 57. Venezuela: Interest in prevention & risk? “U.S.
- 58. Diabetes in multiple dimensions
- 59. How to scope a study
- 60. What next? Dive deeper: Questions about this study? daniel.ghinn@creationhealthcare.com www.creationhealthcare.com
- 61. RECOMMENDING PATIENT PEER SUPPORT
- 62. References to Peer support: https://twitter.com/ProfDocHealth/statuses/457329909979815938 (April 14,
- 63. Conversations about patient peer support “Interesting that
Diabetes in 2013-14 The global burden and threat of NCDs constitutes a major public health challenge that undermines social and economic development throughout the world… World Health Organization, Global
Слайд 2Diabetes in 2013-14
The global burden and threat of NCDs constitutes a
major public health challenge that undermines social and economic development throughout the world…
World Health Organization,
Global Action Plan for the Prevention & Control of Noncommunicable Diseases 2013-2020
World Health Organization,
Global Action Plan for the Prevention & Control of Noncommunicable Diseases 2013-2020
By the end of 2013, diabetes will have caused 5.1 million deaths and cost USD 548 billion in healthcare spending. Without concerted action to prevent diabetes, in less than 25 years’ time there will be 592 million people living with the disease. Most of those cases would be preventable.
International Diabetes Federation,
IDF Diabetes Atlas, 6th Edition, 2013
Diabetes is a huge
and growing problem,
and the costs to society
are high and escalating.
Слайд 3Learning from Healthcare Professionals
A distilled view of public social media conversations
70M+
websites
Full Twitter ‘Firehose’ feed
All major social media
Full Twitter ‘Firehose’ feed
All major social media
>100,000 verified
healthcare professional
(HCP) sources covering
websites & social media
Слайд 48,189,534
People connected to HCPs in the study
47,875
HCPs connected to diabetes conversation
205,889
HCP
Tweets & posts about diabetes
19,068
HCP authors in study
189,402
HCP Tweets about diabetes
16,896
HCPs Tweeting about diabetes
Big Data: impact of Healthcare Professionals
Слайд 5Most conversation is about Type 2 Diabetes
n=27,017
Most HCP conversation about
diabetes
does not refer explicitly
to a diabetes type, but implies Type 2.
to a diabetes type, but implies Type 2.
Слайд 11Relationship matters
Relationship matters
A virtual professional network
connected by diabetes
Слайд 12HCP: Activism for patients
Partha Kar is also the most engaged HCP
by peers in diabetes
Activating
Слайд 17News: Fall in diabetes-related deaths
“Good news: the risk of dying early
due to diabetes has been greatly reduced! …
The treatment helps!”
The treatment helps!”
17-23 June 2013
Physician, Researcher & Writer
Norway
Optimistic
Слайд 18News: Fall in diabetes-related deaths – sceptics?
17-23 June 2013
General Practitioner &
Blogger
UK
UK
Questioning
Sceptical
Слайд 19News: Fall in diabetes-related deaths – sceptics?
17-23 June 2013
Medical Public Health
Consultant
UK
UK
General Practitioner
UK
Jobbing General Practitioner
UK
Слайд 22News: Roche halts trial of diabetes drug – mixed reactions
8-14 July
2013
Indifferent
Concerned
Слайд 29Diabetes test strips restricted in UK
29 July – 4 August 2013
Jobbing
General Practitioner
UK
UK
General Practitioner
UK
Слайд 32News: Insulin pump better than injections?
“According to this article the
insulin pump is more effective than the injection therapy,
I prefer injections.”
I prefer injections.”
17-23 June 2013
Medical Doctor & Diabetes Patient,
Colombia
Questioning
Слайд 35Studies: Fruit consumption & risk of Type 2 Diabetes
26 August –
1 September 2013
“I am surprised that the authors are surprised that eating fruit helps diabetes but drinking fruit juice aggravates it”
“…we feel that this statement needs clarification, since the authors do not specify (a) whether the participants consumed 100% fruit juice or juice sweetened with fructose corn syrup (b) the volume of fruit juice consumed and (c) the type of fruit juice that caused this effect.”
“Comparing apples and oranges with risk of incident diabetes without due consideration of the possible confounding effects of household income on the relationship runs the risk of generating erroneous conclusions.”
Questioning
Affirming
Questioning
Слайд 45Bariatric surgery for diabetes
Wider global conversation over time
Affirming
Challenging
Challenging
Слайд 48Global diabetes timeline: Topics by complication type
HCP conversation about all diabetes
topics
Слайд 49WHO places diabetes in top-10 causes of death worldwide
“[After an] increase
in obesity, diabetes is among the top 10 causes of death in the world.
In Chile it’s the 7th cause: 1.2 million diabetics.”
In Chile it’s the 7th cause: 1.2 million diabetics.”
Alerting
Слайд 50Global diabetes timeline: Topics by patient age group
HCP conversation about all
diabetes topics
Слайд 51USPSTF backs universal diabetes testing for pregnant women
“Interesting that the
US Preventive Services Task force now recommends what has been the standard of care for years.”
13-19 January 2014
Supportive
Frustrated
Cynical
Interpreting
Слайд 52Diabetes testing for pregnant women - Japan
“Doctor Song Mingyuan said that
there were some gynaecologists who didn’t do their jobs properly, such as not conducting examinations for gestational diabetes, and it’s true. We recently got someone from a place like this, which does so little pregnancy examinations, it’s ridiculous. For blood samples, all they do for early stage examinations is check for infectious diseases and do a red blood cell count, and then for mid stage examinations, they just check for casual blood glucose. And then they just go home. Come on, seriously, stop it.”
13-19 January 2014
Frustrated
Слайд 57Venezuela: Interest in prevention & risk?
“U.S. scientists have discovered a common
genetic variant among Mexicans and other Latin Americans appear to increase the risk of type 2 diabetes, reported today in the journal "Nature".”
Alerting
Слайд 60What next? Dive deeper:
Questions about this study?
daniel.ghinn@creationhealthcare.com
www.creationhealthcare.com
Слайд 62References to Peer support:
https://twitter.com/ProfDocHealth/statuses/457329909979815938 (April 14, anew study)
Although earlier tweets had
been to much older study, eg https://twitter.com/janespeight/statuses/387794419392339968
View from Korean HCP – peer support better https://twitter.com/sonyoungki/statuses/450417654788939776
View from Korean HCP – peer support better https://twitter.com/sonyoungki/statuses/450417654788939776
Peer Support Conversations
Слайд 63Conversations about patient peer support
“Interesting that the US Preventive Services Task
force now recommends what has been the standard of care for years.”
Positive view, but little new evidence?
Supportive
Frustrated
Cynical
Interpreting
