2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
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2015: mHEALTH’S COMING OUT PARTY… OR IS IT?Joseph C. Kvedar, MD презентация
Содержание
- 1. 2015: mHEALTH’S COMING OUT PARTY… OR IS IT?Joseph C. Kvedar, MD
- 2. Apple Samsung
- 3. Photo by melenita2012 - Creative Commons Attribution
- 4. © 2014 Center for Connected Health –
- 5. © 2014 Center for Connected Health –
- 6. © 2014 Center for Connected Health –
- 7. HEALTH APPS ARE DIFFERENT Although 1
- 8. Photo by William Brawley - Creative Commons
- 9. Photo by pmarkham - Creative Commons Attribution-ShareAlike
- 10. WE CHECK OUR SMARTPHONES >100
- 11. BUT PUSHING A BUTTON FOR HEALTH
- 12. Photo by profcarlos - Creative Commons Attribution-NonCommercial
- 13. Photo by pamhule - Creative Commons Attribution-NonCommercial
- 14. Photo by FindYourSearch - Creative Commons Attribution-ShareAlike
- 15. Photo by pellesten - Creative Commons Attribution
- 16. FRICTIONLESS © 2014 Center for Connected
- 17. FRICTIONLESS © 2014 Center for Connected
- 18. Photo by FindYourSearch - Creative Commons Attribution-ShareAlike
- 19. Photo by qwghlm - Creative Commons Attribution
- 20. SOCIAL - Camaraderie © 2014 Center
- 21. SOCIAL - Competition © 2014 Center
- 22. Average drop of HbA1c: 1.5
- 23. Photo by FindYourSearch - Creative Commons Attribution-ShareAlike
- 24. Customized Program Design Readiness To
- 25. PERSONALIZATION: TEXT 2 MOVE © 2014
- 26. Created with Haiku Deck RELEVENCE TO
- 27. RELEVENCE TO EVERYDAY LIFE Subconscious
- 28. © 2014 Center for Connected Health –
- 29. GO WHERE THE CONSUMER IS ©
- 30. FOCUS ON NEAR TERM
- 31. STATE OF THE ART
- 32. Photo by IBM Curiosity Shop - Creative
- 33. BIG DATA ©
- 34. Photo by William Hook - Creative Commons
- 35. WAYS TO CONNECT
Apple
Samsung
Microsoft
Intel
Google But is it irrational exuberance? RECENT ENTHUSIASM FOR mHEALTH… Artwork: Mark Ulriksen © 2014 Center for
Слайд 2 Apple
Samsung
Microsoft
Intel
Google
But is it irrational exuberance?
RECENT ENTHUSIASM
FOR mHEALTH…
Artwork: Mark Ulriksen
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 3Photo by melenita2012 - Creative Commons Attribution License https://www.flickr.com/photos/78586432@N05
Created with Haiku
Deck
How is HealthKit different than now-defunt
Google Health?
Samsung’s S Health (on its 3rd generation) –
adoption not strong
Aetna discontinues CarePass August 2014
Microsoft, Samsung, Apple betting that the
Smart Watch will be the difference
THOSE WHO CANNOT LEARN FROM HISTORY ARE DOOMED TO REPEAT IT (GEORGE SANTAYANA)
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 4© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
Слайд 5© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
Слайд 6© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
Слайд 7
HEALTH APPS ARE DIFFERENT
Although 1 in 10 U.S. adults over the
age of 18 owns an activity tracker, within 6 months one-third stops using them.
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 8Photo by William Brawley - Creative Commons Attribution License https://www.flickr.com/photos/93841400@N00
Created with
Haiku Deck
HEALTH APPS ARE DIFFERENT
More than 80% of health apps that are downloaded are abandoned within 2 weeks.
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 9Photo by pmarkham - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/9197427@N06
Created with Haiku
Deck
Even though we know people need these apps, they don’t always want them.
HEALTH APPS ARE DIFFERENT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 10
WE CHECK OUR SMARTPHONES
>100 TIMES A DAY!
© 2014 Center for
Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 11
BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD
Photos: Center
for Connected Health, Alere Connect
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 12Photo by profcarlos - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35083636@N00
Created with Haiku
Deck
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 13Photo by pamhule - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/58571789@N00
Created with Haiku
Deck
ENGAGEMENT IS KING
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 14Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02
Created with Haiku
Deck
TOOLS FOR ENGAGEMENT
Frictionless Technology
Social
Personalization
Relevance to Everyday Life
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 15Photo by pellesten - Creative Commons Attribution License https://www.flickr.com/photos/82976024@N00
Created with Haiku
Deck
FRICTIONLESS
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 16
FRICTIONLESS
© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
Слайд 17
FRICTIONLESS
© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
Слайд 18Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02
Created with Haiku
Deck
TOOLS FOR ENGAGEMENT
Frictionless Technology
Social
Personalization
Relevance to Everyday Life
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 19Photo by qwghlm - Creative Commons Attribution License https://www.flickr.com/photos/56495127@N00
Created with Haiku
Deck
MULTIPLE DIMENSIONS TO SOCIAL
Camaraderie
Competition
Visibility
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 20
SOCIAL - Camaraderie
© 2014 Center for Connected Health – All Rights
Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 21
SOCIAL - Competition
© 2014 Center for Connected Health – All Rights
Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 22
Average drop of HbA1c: 1.5
69% achieved a drop in BP
SOCIAL
- Visibilty
DIABETES & BLOOD PRESSURE CONNECT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 23Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02
Created with Haiku
Deck
TOOLS FOR ENGAGEMENT
Frictionless Technology
Social
Personalization
Relevance to Everyday Life
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 24
Customized
Program Design
Readiness
To Change
Connected
Health Data
Practice
Location
PERSONALIZATION: TEXT 2 MOVE
© 2014 Center
for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 25
PERSONALIZATION: TEXT 2 MOVE
© 2014 Center for Connected Health – All
Rights Reserved Content Confidential – DO NOT DUPLICATE.
Mean change in HbA1c by engagement level
*
Слайд 26Created with Haiku Deck
RELEVENCE TO EVERYDAY LIFE
© 2014 Center for Connected
Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 27
RELEVENCE TO EVERYDAY LIFE
Subconscious Triggers
Go Where the Consumer Is
Focus on Near Term Goals
State of the Art Design
State of the Art Design
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 28© 2014 Center for Connected Health – All Rights Reserved Content
Confidential – DO NOT DUPLICATE.
SUBCONSCIOUS TRIGGERS:
SUNSCREEN REMINDERS
Arch Dermatol. 2009;145(11):1230-1236.
Слайд 29
GO WHERE THE CONSUMER IS
© 2014 Center for Connected Health –
All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 30
FOCUS ON NEAR TERM GOALS
© 2014 Center for Connected Health –
All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 31
STATE OF THE ART DESIGN
© 2014 Center for Connected Health –
All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 32Photo by IBM Curiosity Shop - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/52468544@N07
Created
with Haiku Deck
BIG DATA, BIG OPPORTUNITY
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 33
BIG DATA
© 2014 Center for Connected Health – All Rights Reserved
Content Confidential – DO NOT DUPLICATE.
Слайд 34Photo by William Hook - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/83542829@N00
Created with
Haiku Deck
IMPLICATIONS
The “give the people what they want” strategy
for consumer apps does not translate
If we don’t get engagement right, mHealth will go
down in history as yet another tech bubble
Some companies are doing some things right
some of the time
This will be hard but worth the effort
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Слайд 35
WAYS TO CONNECT
© 2014 Center for Connected Health – All Rights
Reserved Content Confidential – DO NOT DUPLICATE.
The cHealth Blog:
chealthblog.connectedhealth.org
www.partners.org/connectedhealth
LinkedIn Group:
Connected Health Community
Twitter:
@connectedhealth
@jkvedar
Contact Me: jkvedar@partners.org
