Презентация на тему Perils of Perception A FOURTEEN COUNTRY STUDY

Презентация на тему Perils of Perception A FOURTEEN COUNTRY STUDY, предмет презентации: Красота и здоровье. Этот материал содержит 34 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Perils of Perception
A FOURTEEN COUNTRY STUDY


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These are the findings from our 14 country study looking at how accurate – or inaccurate – people are when asked to estimate basic facts about their population or social issues.

It shows how wrong we often are:

Perceptions are not reality…


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IN YOUR OPINION WHAT PERCENTAGE OF GIRLS AGED BETWEEN 15 AND 19 GIVE BIRTH EACH YEAR?


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% POINT DIFFERENCE

TOO HIGH



Q. In your opinion what percentage of girls aged between 15 and 19 give birth each year?

People across the world hugely overestimate the proportion of teenagers who give birth each year.


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Average guess %

% Girls aged between 16 and 19 years that give birth each year


People across the world hugely overestimate the proportion of teenagers who give birth each year.


The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low

Q. In your opinion what percentage of girls aged between 15 and 19 give birth each year?


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WHAT PERCENTAGE OF THE POPULATION DO YOU THINK ARE IMMIGRANTS TO THIS COUNTRY?


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% POINT DIFFERENCE

TOO HIGH



Q. What percentage of the population do you think are immigrants to this country?

All countries overestimate their level of immigration


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Average guess %

% Immigrants to this country



Q. What percentage of the population do you think are immigrants to this country?

All countries overestimate their level of immigration

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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OUT OF EVERY 100 PEOPLE HOW MANY DO YOU THINK ARE MUSLIM?


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TOO HIGH

% POINT DIFFERENCE



Q. Out of every 100 people how many do you think are Muslim?

People in a number of countries massively overestimate the proportion of Muslims


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Average guess %

% Muslims

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Q. Out of every 100 people how many do you think are Muslim?

People in a number of countries massively overestimate the proportion of Muslims

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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National Perceptions


OUT OF EVERY 100 PEOPLE HOW MANY DO YOU THINK ARE CHRISTIAN?


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% POINT DIFFERENCE

TOO LOW

TOO HIGH



Q. Out of every 100 people how many do you think are Christian?

In contrast to the Muslim question, majority-Christian countries tend to underestimate how many people count themselves as Christian.


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Average guess %

% Christians

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Q. Out of every 100 people how many do you think are Christian?

In contrast to the Muslim question, majority-Christian countries tend to underestimate how many people count themselves as Christian.

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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National Perceptions


OUT OF EVERY 100 PEOPLE HOW MANY DO YOU THINK ARE OVER 65?


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% POINT DIFFERENCE

TOO HIGH



Q. Out of every 100 people how many do you think are over 65?

All countries hugely overestimate the proportion of their population aged 65+


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Average guess %

% Over 65

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Q. Out of every 100 people how many do you think are over 65?

All countries hugely overestimate the proportion of their population aged 65+

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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National Perceptions


OUT OF EVERY 100 ELIGIBLE VOTERS ABOUT HOW MANY DO YOU THINK VOTED IN THE LAST ELECTION?


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% POINT DIFFERENCE

TOO LOW



Q. Out of every 100 eligible voters how many do you think voted in the last election?

All countries underestimate the proportion of the population that voted in the last major national election


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Average guess %

% Voted in last election

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Q. Out of every 100 eligible voters how many do you think voted in the last election?

All countries underestimate the proportion of the population that voted in the last major national election

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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National Perceptions


OUT OF EVERY 100 PEOPLE OF WORKING AGE ABOUT HOW MANY DO YOU THINK ARE UNEMPLOYED AND LOOKING FOR WORK?


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% POINT DIFFERENCE

TOO HIGH



Q. Out of every 100 people of working age about how many do you think are unemployed and looking for work?

Unemployment levels are hugely overestimated in every country


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Average guess %

% Unemployed and looking for work

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Q. Out of every 100 people of working age about how many do you think are unemployed and looking for work?

Unemployment levels are hugely overestimated in every country

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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National Perceptions


WHAT DO YOU THINK THE LIFE EXPECTANCY WILL BE OF A CHILD BORN IN 2014?


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Q. What do you think the life expectancy will be of a child born in 2014?

TOO LOW

TOO HIGH

DIFFERENCE IN YEARS


People in most countries have a fairly accurate picture of life expectancy


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Average guess %

Average life expectancy

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Q. What do you think the life expectancy will be of a child born in 2014?

People in most countries have a fairly accurate picture of life expectancy

The dashed line is a 45 degree line. Countries above the line have, on average, guessed too high while countries below have guessed too low


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Looking across all questions, we have calculated a measure of how accurate the population of each country is.

This gives us our
“Index of Ignorance”


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1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

12th

13th

14th

7th

2nd

10th

6th

11th

8th

14th

1st

13th

4th

3rd

12th

9th

5th

INDEX OF IGNORANCE

Sweden

Germany

Japan

Spain

GB

US

Poland

Hungary

Italy

South Korea

Belgium

France

Canada

Australia

(Least accurate at top)


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National Perceptions


PERILS OF PERCEPTION IN BRITAIN



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PERILS OF PERCEPTION IN BRITAIN


The British public are often very wrong about the basic make-up of their population and the scale of key social issues such as unemployment and behaviours like voting.



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% who thought immigration is 26% or more

IMMIGRATION

According to official statistics the percentage of the British population that was born in another country is actually 13%. Why do you think the percentage is much higher?

Base: Asked of all who said 26%+



Respondents who thought immigration was more than double the actual figure said the main reason they over-estimated is because they believe illegal immigrants enter the country without being counted.


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CRIME

Please tell me whether you think the following statement is true or false: The murder rate is rising in Britain


A quarter of the British public think the murder rate is rising – but half (correctly) say it is falling. More people get this correct in Britain than any other country


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This study is based on a survey run on Ipsos Global @dvisor, between 12-26 August 2014
Global @dvisor is conducted monthly in 24 countries around the world via the Ipsos Online Panel.
For this study, 14 countries with high internet penetration were included: Australia, Belgium, Canada, France, Great Britain, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden and the US.
The research is based on an international sample of 11,527 adults aged 18-64 in the US and Canada, and aged 16-64 in all other countries. Sample size is approximately 1,000 per country, with the exception of Belgium, Hungary, Poland, South Korea and Sweden where each have a sample of approximately 500
Data are weighted to ensure that the sample's composition reflects that of the adult population according to the most recent Census data in each country
The “point difference” figures that show differences between the “actual” and “average guesses” may not match a straight subtraction. This is due to rounding, as the calculation is conducted using decimal places


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© Ipsos MORI

Source: Ipsos Global @dvisor

PERILS OF PERCEPTION

For more information, please contact:

Bobby Duffy, Global Director Ipsos Social Research Institute
bobby.duffy@ipsos.com
@BobbyIpsosMORI


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