History Coca-Cola презентация

Kirk

By Alice

Cans

Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy
Only 9 servings of the soft drink were sold each day
Sales for the first year were only $50
In 1888 Asa Griggs Candler bought the company and sales increased over 4000%

tonic containing cocaine
This stopped the advertisement of Coca-Cola as being a cure for headaches and other illnesses

today

Network
FIFA
NASCAR
Olympics
Special Olympics
Tiger Woods Foundation

Film Festival

American Music Awards

products of the Coca-Cola Company contain alcohol.

the 60’s, Coca-Cola’s advertising agency started experimenting with color advertising.

The decade ended with one of the most popular ads ever created, the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.”

the ad had value, the company approved more than $250,000 for filming.

It was one of the most challenging projects in the agency’s history, but stayed alive because of the belief of the ad’s basic message…Coca-Cola is a bond connecting people to one another.

http://www2.cocaCoca-Cola - Audio/Video Center - Coca-Cola Advertising-cola.com/presscenter/av_advertising.html

the “Always Coca-Cola” campaign which involved computer animation.

The “Northern Lights” commercial introduced one of Coke’s most popular symbols, the animated polar bear.

Playing with polar bEars

http://memory.loc.gov/cgi-bin/query/r?ammem/cola:@kocl332j_01field(DOCID+@lit(kocl332j_01))

by persuading people world wide that Coke adds magic to special moments.
“First Experience” is a commercial relating a boy’s anticipation of what a Coke will taste like by comparing it to a kiss.

http://memory.loc.gov/cgi-bin/query/r?ammemkocx93n7/cola:@field(DOCID+@lit(kocx93n7))

International Approaches at the Millennium

Up America”
1979 “Have a Coke and a Smile”
1982 “Coke Is It!”
1987 “You Can’t Beat the Real Thing”
1993 “Always Coca-Cola”

http://www2.coca-cola.com/presscenter/av_advertising.html