Презентация на тему Video as an Engine for Nonprofit Growth

Презентация на тему Презентация на тему Video as an Engine for Nonprofit Growth, предмет презентации: Государство. Этот материал содержит 36 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Video as an Engine for Nonprofit Growth


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Today’s Presenters

BRENT ROYER

brent@screendeepcreative.com

MICHAEL HOFFMAN

mhoffman@see3.com

Consultant, Screen Deep Creative

CEO, See3


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See3 works with nonprofits and social causes, activating people to change the world. We develop strategies and create media to deliver on goals like fundraising, advocacy, awareness, recruitment and more.

Our clients include:



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About Brent Royer

Broadcast Journalism and Promotions
13 Years at ALASAC/St. Jude
First on-staff producer of video content
Full-service production staff and studio
More than 250 unique pieces of video content annually


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First Things First:
Finding Your Voice


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Finding Your Voice

Brand Voice
Communicates value
Informs your audience
Builds identity




Building the Relationship - Authenticity
Consistency


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Finding Your Voice

Know your audience

The Tone of Voice
Authoritative/Informative
Emotional/Sympathetic
Fun/Zany






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Finding Your Voice

The mission experience
Patients/Families
Directly Impacted
Authenticity
Universal Appeal


frantab / Shutterstock.com


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So, Why Video?


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Why Video?

Long history of DRTV success at St. Jude


Patient and family focused
Authentic documentary style storytelling
Key-driver of donor acquisition
High awareness

© ALSAC/St. Jude Children’s Research Hospital


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Why Video?

Video works!
But…



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Why Video?

Bloomua / Shutterstock.com

Twin Design / Shutterstock.com


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Why Video?




YOUR AUDIENCE IS HERE


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Why Video?

89 million people in the U.S. will watch 1.2 billion online videos today. (ComScore)

Online video users are expected to double to 1.5 billion in 2016. (Cisco)



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Why Video?

52% of consumers say watching video makes them more confident in online purchase decisions. (Invodo)

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)



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Why Video?

The Perfect Medium
In-depth, emotional storytelling
Versatile/Customizable/Serialized
Infinitely integratable








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Why Video?

Production Costs
More Affordable
Technology readily available
Requires less infrastructure

*Cheaper isn’t always better






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How do you do it?


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How do you do it?

Get started NOW
Leadership buy-in critical
Make your case with DATA!






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How do you do it?

Partnerships with experts
Video Marketing Strategy
Creative Development/Story and Voice
Technical Production Vendors





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How do you do it?

Build internal expertise
Negotiation w/Vendors
Asset management/distribution
Video brand steward
Legal Considerations


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How do you do it?

2003 PSA Campaign
First PSA in HD
No Internal HD Production
Limited budget


© ALSAC/St. Jude Children’s Research Hospital


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Find intimate stories but sell/show broad impact
Visualize your mission
Mission in Action
The “How” and the “Why”
Existing assets


How do you do it?

Photo courtesy of Mercy Corps


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Does it brand?
Does it inform?
Does it sell?
Does it deliver?

How do you do it?


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“All marketing video should lift the brand, create demand, increase sales and diminish the impact of competitive voices.”

Rob Davis
Executive Director, Content & Video Marketing
Ogilvy One


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We Have Content - Now What?


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Maximizing Content

© Screen Deep Creative


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Maximizing Content





Where should video live?
Explore hosting options
ALWAYS embed @ home
Promote your video page
Social Media
Email






dolphfyn / Shutterstock.com


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Maximizing Content

PUT YOUR CONTENT
IN YOUR HANDS


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How do I know it’s working?


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Measuring Success

Define Success
Analytics/Measurement
Set benchmarks
Realistic goals








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Rob Ciampa
Chief Marketing Officer, Pixability

“Planning your business around viral video is like planning your retirement
around lottery tickets.”


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Video as An Engine for Fundraising


Make Your Case for Video
Brand Voice - Authentic/Consistent/Intimate
Partnerships while building Expertise
Integrate Across Campaigns and Programs
Host, Post and Promote
Set Realistic Goals - Measure and Learn


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BRENT ROYER

brent@screendeepcreative.com

MICHAEL HOFFMAN

mhoffman@see3.com

Consultant, Screen Deep Creative

CEO, See3

Questions?


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Need help with your next video project?

Contact Michael at mhoffman@see3.com.
We produce videos for hundreds of nonprofits and social causes, and we can help you with everything from strategy to production to distribution.




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Subscribe to the DoGooder Dispatches, See3’s weekly email newsletter with advice, insights and inspiration for do-gooders (including plenty of nonprofit video wisdom).

http://bit.ly/DoGooderDispatches


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