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Tapping into the Power of National Days and Weeks of Service презентация
Содержание
- 1. Tapping into the Power of National Days and Weeks of Service
- 2. Who are we? #vmlearn Kait Sheridan Center
- 3. Agenda #vmlearn Spotlight on #GivingTuesday Lessons
- 4. Kait Sheridan Director, Partnership & Programs
- 5. #vmlearn
- 6. #vmlearn
- 7. #vmlearn
- 8. 270% Online donation volume on Tuesday after
- 9. #vmlearn
- 10. #vmlearn
- 11. #vmlearn
- 12. #vmlearn
- 13. #vmlearn
- 14. #vmlearn
- 15. #vmlearn
- 16. #vmlearn
- 17. #vmlearn
- 18. #vmlearn
- 19. #vmlearn
- 20. #vmlearn
- 21. #vmlearn
- 22. #vmlearn
- 23. #vmlearn
- 24. #vmlearn
- 25. #vmlearn
- 26. #vmlearn
- 27. #vmlearn
- 28. #vmlearn
- 29. #vmlearn
- 30. #vmlearn
- 31. Support Center for Child Advocates (Child Advocates) www.advokid.org #vmlearn
- 32. Child Advocates About Us Volunteer Lawyer Program
- 33. Child Advocates Mission Statement “To
- 34. Child Advocates Obstacles & Barriers… We do
- 35. Child Advocates 2013 #GIVINGTUESDAY Initiatives For more
- 36. Child Advocates 2013 #GIVINGTUESDAY Volunteers were invited
- 37. Child Advocates 2013 #GIVINGTUESDAY Outcome #vmlearn
- 38. Child Advocates 2014 #GIVINGTUESDAY Strategy Start Campaign
- 39. Child Advocates 2014 #GIVINGTUESDAY Strategy Matching gifts
- 40. Action Steps #vmlearn Plan! Ask volunteers for
- 41. 1. Plan! #vmlearn Should you roll it
- 42. 2. Ask volunteers for ideas #vmlearn They have plenty.
- 43. 3. Assign leadership roles #vmlearn Turn your
- 44. 4. Get board and staff participation #vmlearn
- 45. 5. Build momentum via networks #vmlearn (Both
- 46. 6. Provide multiple ways of “giving” #vmlearn Donations Volunteering (and pledging) Fundraising Spreading the word!
- 47. 7. Post on VolunteerMatch! #vmlearn Make sure
- 48. 8. Follow Up! #vmlearn Don’t let your
- 49. Questions? #vmlearn Kait Sheridan Center for Innovation
- 50. Next Webinar: Engaging Volunteers on Facebook http://learn.volunteermatch.org #vmlearn September 25, 2014
Who are we? #vmlearn Kait Sheridan Center for Innovation & Social Impact, 92Y
@sheridankait 92y.org Tracy Buchholz Support Center for Child Advocates @TLBTB
advokid.org Shari Tishman VolunteerMatch @heystish
VolunteerMatch.org
Слайд 2Who are we?
#vmlearn
Kait Sheridan
Center for Innovation & Social Impact, 92Y
@sheridankait
92y.org
Tracy Buchholz
Support
Center for Child Advocates
@TLBTB advokid.org
@TLBTB advokid.org
Shari Tishman
VolunteerMatch
@heystish
VolunteerMatch.org
Слайд 4Kait Sheridan
Director, Partnership & Programs
Center for Innovation & Social Impact
92Y
@sheridankait
#vmlearn
Слайд 8270%
Online donation volume on Tuesday after Thanksgiving since 2011
40%
Year-over-year increase in
the dollar value of the average donation
40+
Countries had active #GIVINGTUESDAY efforts in 2013
10,000+
Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY
3BILLION+
Total global impressions in traditional and social media
#vmlearn
Слайд 32Child Advocates
About Us
Volunteer Lawyer Program for Abused and Neglected Children in
Philadelphia, PA
First Case in 1971, Incorporated in 1977
Collaborative Teams of Volunteer Attorneys and Staff Social Workers and Consulting Lawyers
Legal Representation, Social Services and Advocacy
Represented over 900 Children in FY 2014
Over 350 Volunteer Attorneys contribute pro bono services valued at $4.6 mil/year
First Case in 1971, Incorporated in 1977
Collaborative Teams of Volunteer Attorneys and Staff Social Workers and Consulting Lawyers
Legal Representation, Social Services and Advocacy
Represented over 900 Children in FY 2014
Over 350 Volunteer Attorneys contribute pro bono services valued at $4.6 mil/year
#vmlearn
Слайд 33Child Advocates
Mission Statement
“To advocate for victims of child abuse and neglect
with the goal of securing safety, justice, well-being and a permanent, nurturing environment for every child.”
#vmlearn
Слайд 34Child Advocates
Obstacles & Barriers…
We do not use “real” children in our
marketing
As attorneys we must respect our clients confidentiality
Our biggest obstacle is finding creative ways to tell our story
As attorneys we must respect our clients confidentiality
Our biggest obstacle is finding creative ways to tell our story
#vmlearn
Слайд 35Child Advocates
2013 #GIVINGTUESDAY Initiatives
For more than 20 years, Child Advocates has
organized a Toy Drive delivering toys to 1000 child clients and their siblings throughout the Philadelphia region.
Off-site Toy Drive HQ that opens right after Thanksgiving
Toy Drop-off
Off-site Toy Drive HQ that opens right after Thanksgiving
Toy Drop-off
#vmlearn
Слайд 36Child Advocates
2013 #GIVINGTUESDAY
Volunteers were invited to come and help sort gifts
throughout the day
Staff encouraged to wear holiday themed sweaters
Created photo-ops with branded signage
Two anonymous matching gift donors ($1000 match x 2)
Jade Yoga – 10% of proceeds from #GIVINGTUESDAY
1st Year Goal: Engage Audience & $2000 in donations
Live Social Media engagement
Staff encouraged to wear holiday themed sweaters
Created photo-ops with branded signage
Two anonymous matching gift donors ($1000 match x 2)
Jade Yoga – 10% of proceeds from #GIVINGTUESDAY
1st Year Goal: Engage Audience & $2000 in donations
Live Social Media engagement
OUTCOMES
More than $5000 raised
picture in metro newspaper
Interview/tour on local tv
#vmlearn
Слайд 38Child Advocates
2014 #GIVINGTUESDAY Strategy
Start Campaign earlier; 3 weeks out
Create a highlight
video of #GIVINGTUESDAY 2013
Recruit additional volunteers via VolunteerMatch.com
Work with local elementary school; create decorations for the site (never to young to volunteer your time!)
Board participation
Create #GIVINGTUESDAY/Agency logo
AmazonSmile/Black Friday
Involve staff to help live tweet, post and share pics and video
Recruit additional volunteers via VolunteerMatch.com
Work with local elementary school; create decorations for the site (never to young to volunteer your time!)
Board participation
Create #GIVINGTUESDAY/Agency logo
AmazonSmile/Black Friday
Involve staff to help live tweet, post and share pics and video
#vmlearn
Слайд 39Child Advocates
2014 #GIVINGTUESDAY Strategy
Matching gifts
First 25-30 people that donate gifts or
$ on #GIVINGTUESDAY receive 5-10 holiday cards
Use mobile app
Use mobile app
Provides visually stimulating live measurement of donations and easy for donors to use
2014 goal
More than $5250
#vmlearn
Слайд 40Action Steps
#vmlearn
Plan!
Ask volunteers for ideas.
Assign leadership roles.
Board and staff participation.
Build momentum
via networks.
Provide multiple ways of “giving.”
Post on VolunteerMatch!
Follow up!
Provide multiple ways of “giving.”
Post on VolunteerMatch!
Follow up!
Слайд 411. Plan!
#vmlearn
Should you roll it into an existing campaign?
Should you partner
with other groups?
Do you have any budget?
Слайд 433. Assign leadership roles
#vmlearn
Turn your extra work into THEIR opportunity and
YOUR engagement
Слайд 444. Get board and staff participation
#vmlearn
This is an out-of-the-ordinary event. Get
them excited to talk about it.
Make it easy.
Make it easy.
Слайд 455. Build momentum via networks
#vmlearn
(Both yours and theirs.)
Provide fun, share-able content
ready to go.
Make it about THEM.
Слайд 466. Provide multiple ways of “giving”
#vmlearn
Donations
Volunteering (and pledging)
Fundraising
Spreading the word!
Слайд 477. Post on VolunteerMatch!
#vmlearn
Make sure your listings are up-to-date.
Recruit help planning
and preparing for #GivingTuesday.
Слайд 488. Follow Up!
#vmlearn
Don’t let your new supporters languish.
Thank EVERYONE and give
them more ways to help (like volunteering!)
Слайд 49Questions?
#vmlearn
Kait Sheridan
Center for Innovation & Social Impact, 92Y
@sheridankait
92y.org
Tracy Buchholz
Support Center for
Child Advocates
@TLBTB advokid.org
@TLBTB advokid.org
Shari Tishman
VolunteerMatch
@heystish
VolunteerMatch.org
Слайд 50Next Webinar:
Engaging Volunteers on Facebook
http://learn.volunteermatch.org
#vmlearn
September 25, 2014
