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Rocking the VoteUsing Electronic Media презентация
Содержание
- 1. Rocking the VoteUsing Electronic Media
- 3. Goal Audience Action THEN consider format Build relationships
- 7. Goal Active, informed participation in democracy
- 12. CA SOS Registration Report
- 13. Who does not vote? 30% are habitual
- 14. Goal & Audience Increase participation of non-voters: Registration Turnout
- 15. Goal & Audience Increase participation of non-voters: Registration Turnout
- 16. Why don’t people vote?
- 17. Stimulating Political Environment
- 18. Stimulation Online
- 19. Stimulation Online - CA Internet use widespread
- 20. Will you? What will get them to vote?
- 24. More information? “What information consumes is rather
- 25. Audience Trends Immediacy Want info now
- 26. Audience Trends Easy to skim Obvious
- 27. Influential Ask?
- 28. Influential Electronic Ask?
- 29. Influential Electronic Ask?
- 31. Using Data Where is the audience you
- 32. The Medium
- 33. Using Data Facebook Example
- 34. Using Data Facebook Example
- 38. Pinterest
- 39. Join the League!
Goal
Audience
Action
THEN consider format
Build relationships
Слайд 13Who does not vote?
30% are habitual voters
35% are periodic voters –
register but don’t always vote
35% are not registered – mostly 18-30 year olds
35% are not registered – mostly 18-30 year olds
Слайд 19Stimulation Online - CA
Internet use widespread
Demographic differences are striking
Differences between Latino
subgroups
Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone
Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone
Слайд 24More information?
“What information consumes is rather obvious: it consumes the attention
of its recipients. Hence a wealth of information creates a poverty of attention.”
Herbert Simon, the late Nobel laureate economist
Слайд 25Audience Trends
Immediacy
Want info now
Interactivity
Expect to be included
Attention Span
Overwhelmed. Responding by
moving quickly between topics and sources
Слайд 26Audience Trends
Easy to skim
Obvious purpose or goal
Speaks to them (they are
clearly the intended audience) and has meaning for their life
Слайд 31Using Data
Where is the audience you care about online?
Who are they?
What
are they interested in?
Who influences them?
Who influences them?
