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Make Your Nonprofit IrresistibleBuilding your Talent Brand презентация
Содержание
- 1. Make Your Nonprofit IrresistibleBuilding your Talent Brand
- 2. How well do you know branding?
- 3. 5,000
- 5. Establish how we should talk about this
- 6. Consumer brand
- 7. Products Services
- 8. What is it like to work there?
- 9. Talent brand?
- 10. Talent brand
- 11. Talent Brand, n. The
- 12. People complete 60% of the decision making
- 13. Why would they treat BUSINESS & CAREER DECISIONS any differently?.
- 14. A strong Talent Brand… half the
- 15. And can contribute to retention:
- 16. Nonprofit Sector Statistics Nonprofit HR |
- 17. Where do I start?
- 18. Build Engage Recruit Your followers
- 19. Recruiting is marketing AWARENESS ENGAGEMENT CONSIDERATION CONVERT #HiretoWin 12
- 20. Free Paid
- 21. #HiretoWin 13 Build
- 22. What assets do you have on LinkedIn
- 23. Add a logo and banner image Add
- 24. #HiretoWin
- 25. Add a picture (11x more views) Include
- 26. #HiretoWin
- 27. Followers are your brand advocates &
- 28. How can you build your organization’s follower
- 29. Maximize your Company Page presence
- 30. #HiretoWin Engage
- 31. How do you ENGAGE your audience?
- 32. Nurture your audience with targeted, value-add content
- 33. What is content marketing? Any marketing
- 34. Examples of content marketing #HiretoWin
- 35. Every time you post content, you’re nurturing
- 36. Sponsored Updates Reach the
- 37. Focus on storytelling through testimonials Multiple page
- 38. Content enhances Job Posts for further engagement
- 39. Tips and tricks for your Career Page
- 40. Targeted ads find and engage any audience…
- 41. How does it all come together?
- 42. Example: Guide Dogs for the Blind
- 43. Client example: CUSO International
- 44. #HiretoWin
- 45. Client example: Kiva.org Grew follower base by
- 46. Use content marketing to develop relationships with
- 47. Build Engage Recruit Your followers
- 48. 2 Engage your employees. They are your
- 49. Talent Connect pitch
- 50. Other LinkedIn resources for nonprofits
- 51. Thanks for viewing! Follow
Слайд 5Establish how we should talk about this – “I provide great
“I provide great services
I provide great services
I provide great services”
“I understand you provide great services”
Слайд 11
Talent Brand, n.
The highly social, public version of your employer
Слайд 12People complete 60% of the decision making process prior to any
With a consumer brand, 60% of the decision-making process is made prior to any direct interaction with a sales person.
Слайд 14
A strong Talent Brand…
half
the cost per hire
50%
More applicants attracted
to
2x
Responses to recruiter outreach
Слайд 15
And can contribute to retention:
New employees sourced through LinkedIn are up
less likely to leave within the first six months
Слайд 18Build
Engage
Recruit
Your followers &
your brand
Nurture your target audiences
Do what you do
best
#HiretoWin
11
Слайд 22What assets do you have on LinkedIn today?
Your Organization Page
Your Employee
#HiretoWin
Слайд 23Add a logo and banner image
Add a company description
Point out your
Grow your follower base
How can you best brand your Company Page?
#HiretoWin
Слайд 25Add a picture (11x more views)
Include a creative headline
Include an elevator
Fill out the volunteer & causes section
Show, don’t tell – video goes a long way
Ask for recommendations from volunteers and board members
How can your employees best brand their profiles?
#HiretoWin
Слайд 27Followers are your brand advocates
& a viable pool of candidates
Responsive
Engaged talent pool
81%
Your followers are 81% more likely to respond to your recruiter’s InMail
61%
of members are more likely to share information as a result of following a company
79%
of members are interested in updates and job opportunities from companies they follow
Brand evangelists
#HiretoWin
Слайд 29Maximize your Company Page presence
Leverage your employee profiles
Build your follower base
Key
1
2
3
#HiretoWin
Слайд 33
What is content marketing?
Any marketing that involves the creation and sharing
Content marketing develops
long-term relationships with your audience
1
Provides relevant updates on the communities your organization impacts
Showcases what it’s like to work at your nonprofit
Establishes the publisher as a thought leader or trusted advisor
Why is it important?
#HiretoWin
Слайд 35Every time you post content, you’re nurturing the relationship with your
Generate awareness of roles you are filling
Build a community of
target candidates
Promote news
or upcoming events
Ways to build relationships
with target talent
Member news feed
#HiretoWin
Слайд 36
Sponsored Updates
Reach the entire LinkedIn network
Company Updates
Only reach your pool of
Sponsored Updates can build the same
kind of relationships with talent outside your followers
364M+
(+2 every sec)
LinkedIn member
population
500
#HiretoWin
Слайд 37Focus on storytelling
through testimonials
Multiple page versions
highly targeted to
visiting talent
Jobs
Customized to the
Career Page - what is it like to work at your org
Powerful Video
Content that engages the viewer
2
Слайд 39Tips and tricks for your Career Page
Think visually
Think video
Think customized
Think digitally
Слайд 40Targeted ads find and engage any audience…
3
#HiretoWin
Attract
candidates
Gain
more followers
If you
Here is a solution:
Drive traffic
to opportunities
Слайд 45Client example: Kiva.org
Grew follower base by close to 7,000 in 12
Called the “hottest nonprofit on the planet” by FORTUNE Magazine
Слайд 46Use content marketing to develop relationships with your audience pools
Leverage
Reach and engage your target audiences
with ads
Key takeaways: Engaging your audience
1
2
3
Слайд 47Build
Engage
Recruit
Your followers &
your brand
Nurture your target audiences
Do what you do
best
11
Слайд 482
Engage your employees. They are your primary brand ambassadors.
Direct takeaways
Take some time to rock your profile.
1
3
4
5
Partner with your marketing colleagues to share great stories and content on LinkedIn.
Give your Company Page some love. Are there pictures? Engaging content?
Take ownership of how you’re perceived as an employer! Consider Employee Profile Ads, Targeted Recruitment Ads, and a Career Page.
Слайд 50Other LinkedIn resources for nonprofits
Find employees
- 50% off a
Find board members / volunteers
- 90% off a job posting for a volunteer or board member
General resources
- Case studies, tip sheets
LinkedIn for Nonprofits – monthly webinar that overviews all our nonprofit offerings
- Register on the nonprofit website
Advanced search – great free tool
nonprofit.linkedin.com
