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Finding the “Social” In Fundraising презентация
Содержание
- 1. Finding the “Social” In Fundraising
- 2. Let me tell you a story…
- 4. PEOPLE
- 6. Matures Born 1945 and earlier (age 69+ as of 2014)
- 7. Baby Boomers Born 1946 – 1964 (age 50-68 as of 2014)
- 8. Gen X Born 1965 – 1980 (age 34-49 as of 2014)
- 9. Millennials Born 1981 – 1995 (age 19-33 as of 2014)
- 10. What Impact? Matures and Baby Boomers Gen X and Millennials
- 13. Cultural Influencers
- 14. Influence Craving
- 16. Desire To Make A Difference
- 17. Make An Impact Would the ability to
- 18. https://www.flickr.com/photos/53114928@N02/12239196283/ THE MEDIUM
- 19. https://www.flickr.com/photos/89334594@N07/9138930735/
- 20. Diagram courtesy of Darim Online
- 22. The Dominance of Stories
- 23. …but is it just “slacktivism?”
- 26. http://craigconnects.org/crowdfundinginfographic
- 30. https://www.flickr.com/photos/95612774@N07/14866699177/
- 32. What made #icebucketchallenge take off? People +
- 33. http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/
- 34. Giving Days
- 35. #GivingTuesday is powered by social http://craigconnects.org/crowdfundinginfographic
- 36. PEOPLE + MEDIUM
- 37. Is There An Ideal Social Fundraising
- 38. MEET EXPECTATIONS
- 39. Millennials showed significant interest in using
- 40. https://www.flickr.com/photos/25925838@N00/9680535872/
- 41. Show evidence that giving is making an
- 42. Are You Ready? Embrace the people Create
- 44. Philanthro-Kids
- 45. How would Reuben have done it today?
- 46. Resources The Next Generation of American Giving:
- 47. Thank You!! Email: debra@communityorganizer20.com Website: communityorganizer20.com Blog:
Let me tell you a story…
Слайд 1Finding the “Social” In Fundraising
AFP – NNE
2014 Conference
Debra Askanase
Community Organizer
2.0
Слайд 17Make An Impact
Would the ability to directly see the impact of
you donation have a significant bearing on your decision to give?
Слайд 32What made #icebucketchallenge take off?
People + medium + fun
Easy to do!
Want
to share what’s important to you
Peer influence at play: tagging, challenge
Entirely played out on Facebook
Video
It’s authentic – not imposed
Even my own kids had heard of it and were doing it in a hotel pool ☺
Peer influence at play: tagging, challenge
Entirely played out on Facebook
Video
It’s authentic – not imposed
Even my own kids had heard of it and were doing it in a hotel pool ☺
Слайд 33http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/
Слайд 37Is There An Ideal
Social Fundraising Elixir?
Peer element
Leverages social
Visual
Makes people feel
heard & valued
Involves millennials
Involves millennials
https://www.flickr.com/photos/15923063@N00/3096935004/
START NOW
GET READY
Слайд 39
Millennials showed significant interest in using their network of family and
friends to fundraise on behalf of causes they were passionate about.
- Millennial Impact Report 2013
- Millennial Impact Report 2013
Слайд 41Show evidence that giving is making an impact
Offer regular updates
of successful projects and programs
Think “visual first”
Offer data and transparency
Create sharing opportunities for fans get involved and share the love of your org
Create community, prep for peer-to-peer $
Updated, responsive website
Invest in your social media
Cultivate millennials
Think “visual first”
Offer data and transparency
Create sharing opportunities for fans get involved and share the love of your org
Create community, prep for peer-to-peer $
Updated, responsive website
Invest in your social media
Cultivate millennials
Are You Ready?
Слайд 42Are You Ready?
Embrace the people
Create a conversation & community online
Embrace millennials
Create
stories the inspire
Offer transparency and show impact
Don’t ignore technology or new media
Try a crowdfunding or other social-powered fundraising campaign
Updated, responsive website
Social fundraising is here, and it will be baked into every new tech app, tool, channel and trend
Offer transparency and show impact
Don’t ignore technology or new media
Try a crowdfunding or other social-powered fundraising campaign
Updated, responsive website
Social fundraising is here, and it will be baked into every new tech app, tool, channel and trend
Слайд 46Resources
The Next Generation of American Giving: The Charitable Habits of Generations
X, Y, Baby Boomers, and Matures:
https://www.blackbaud.com/nonprofit-resources/generational-giving-report
Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes
http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/
http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/sdt-next-america-03-07-2014-0-03/
Millennial Impact Report:
http://afpinclusivegiving.ca/wp-content/uploads/2013/03/Millennial-Impact-Research-Dec-2013.pdf
http://www.themillennialimpact.com/2013research
How Nonprofits Can Leverage Crowdfunding
http://www.bethkanter.org/crowdfunding-info/
http://craigconnects.org/crowdfundinginfographic [infographic on crowdfunding]
Ice Bucket Challenge
http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/
https://www.blackbaud.com/nonprofit-resources/generational-giving-report
Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes
http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/
http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/sdt-next-america-03-07-2014-0-03/
Millennial Impact Report:
http://afpinclusivegiving.ca/wp-content/uploads/2013/03/Millennial-Impact-Research-Dec-2013.pdf
http://www.themillennialimpact.com/2013research
How Nonprofits Can Leverage Crowdfunding
http://www.bethkanter.org/crowdfunding-info/
http://craigconnects.org/crowdfundinginfographic [infographic on crowdfunding]
Ice Bucket Challenge
http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/
Слайд 47Thank You!!
Email: debra@communityorganizer20.com
Website: communityorganizer20.com
Blog: http://communityorganizer20.com
Linkedin: linked.com/in/debraaskanase
Twitter: @askdebra
Other slides: slideshare.net/debask
Telephone: (617) 682-2977
