@CSODFoundation @JuliaCSocial #npmobile презентация

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@CSODFoundation @JuliaCSocial #npmobile CSOD Foundation: Our Mission The Cornerstone OnDemand Foundation transforms the way people help people. Through the contribution of our technology and talent management expertise, we strengthen nonprofit

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@CSODFoundation @JuliaCSocial #npmobile

Слайд 2@CSODFoundation @JuliaCSocial #npmobile
CSOD Foundation: Our Mission
The Cornerstone OnDemand Foundation transforms

the way people help people. Through the contribution of our technology and talent management expertise, we strengthen nonprofit organizations around the world by helping them develop, engage, and empower their employees and the people they serve.

Слайд 3@CSODFoundation @JuliaCSocial #npmobile

Слайд 4Takeaways
Mobile is exploding – what are the implications for nonprofits?
Having a

mobile strategy vs. having a mobile website
8 concrete ways your nonprofit can implement a mobile strategy

@CSODFoundation @JuliaCSocial #npmobile

Слайд 5Why Mobile?
In less than a year, more of your supporters will

visit your website from a mobile device than from their desktop computer.

@CSODFoundation @JuliaCSocial #npmobile

Слайд 6What Is A Mobile Strategy?
A mobile strategy encompasses design, content and

messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.

@CSODFoundation @JuliaCSocial #npmobile

Слайд 7What Is A Mobile Strategy?
More than just making sure that your

website looks good on mobile devices!!!!!
A great mobile strategy ensures that your supporters are getting and processing your information on their mobile devices.
Success on mobile means that your readers can do everything you want them to do on their mobile device – easily and without obstacles.

@CSODFoundation @JuliaCSocial #npmobile

Слайд 8Implications for Nonprofits
Pew Internet found that 50% of donors are already

using mobile devices to access nonprofit websites and emails.
Another 40% of those surveyed used a mobile device to make a donation.

@CSODFoundation @JuliaCSocial #npmobile

Слайд 9Implications for Nonprofits
While online giving is still a fraction of total

giving, it is the segment that is growing the fastest year after year, according to The Chronicle of Philanthropy.

@CSODFoundation @JuliaCSocial #npmobile

Слайд 10Implications for Nonprofits
Pew Internet found that a majority of young adults,

black and Hispanic adults and low-income adults rely on their mobile devices for online access and not on desktops or laptops.


@CSODFoundation @JuliaCSocial #npmobile

Слайд 11The types of content most read and shared on mobile devices

are:
Valuable blog posts/articles
Shareable links
Key updates
Photos
Videos

@CSODFoundation @JuliaCSocial #npmobile

Content must be unique, persuasive, clear, concise, heavily visual and easily digestible.

1. Create content designed for mobile

Слайд 12Message and CTA–
Can it be expressed in 140 characters?
Can

it be expressed in a visually-compelling image?
What can you cut out?
What can you shorten?
Can this be easily shared?

@CSODFoundation @JuliaCSocial #npmobile

1. Create content designed for mobile

Слайд 13Always think about your audience!
How do you consume information? When/ how

do you use your phone?
Waiting in line at the grocery store, watching TV, in the bathroom.

@CSODFoundation @JuliaCSocial #npmobile

1. Create content designed for mobile

Слайд 14Constant Contact found that 43% of all emails are being opened

on a mobile device.
Email newsletters now should function like email blasts – short, to the point and with a clear call-to-action in the middle.

@CSODFoundation @JuliaCSocial #npmobile

2. Overhaul your long, graphics-heavy email newsletter.

Слайд 15TIP: Use a single column template for your emails.
You do

not want your readers to have to zoom in or scroll across.
Add more info to a mobile-friendly website or blog post and have readers click to access it.
Examples: Pajama Program, Alex’s Lemonade Stand, Strong Women, Strong Girls, Astoria Performing Arts Center (APAC)
Source: http://blogs.constantcontact.com/nonprofit-marketing-examples/

@CSODFoundation @JuliaCSocial #npmobile

2. Overhaul your long, graphics-heavy email newsletter.

Слайд 16You should have one website that functions as the information hub

of your organization and your most important marketing piece.
Website adapts to the screen size.
More specific info: Three Steps to Creating a Responsive Design For Your Nonprofit Website by John Haydon: http://www.johnhaydon.com/create-responsive-website-design/


@CSODFoundation @JuliaCSocial #npmobile

3. Create your website with responsive design.

Слайд 17Blog headlines and email subject lines are crucial.
Infographic: http://masstransmit.com/broadcast_blog/mobile-email-from-name-and-subject-line-displays-infographic/




@CSODFoundation

@JuliaCSocial #npmobile

4. Pay attention to headlines.

Слайд 18@CSODFoundation @JuliaCSocial #npmobile

Слайд 19Do not create huge blocks of text with no breaks.
Think

short paragraphs (one sentence) and bulleted lists for emphasis.
Do not make the text too small to read on a mobile device – no smaller than size 12 font.
Make the links easy to tap or click on with a finger.




@CSODFoundation @JuliaCSocial #npmobile

5. Use more white space.

Слайд 20TIP: The most effective way to encourage readers to click on

links it to feature large, colorful buttons embedded into the content.




@CSODFoundation @JuliaCSocial #npmobile

5. Use more white space.

Слайд 21Photos, Video (screen shot)
Make the visuals clickable links.
Make ALL images clickable

links (people expect that).




@CSODFoundation @JuliaCSocial #npmobile

6. Incorporate visuals.

Слайд 22@CSODFoundation @JuliaCSocial #npmobile

Слайд 23@CSODFoundation @JuliaCSocial #npmobile

Слайд 24What is the #1 action you want people to take with

this particular email campaign?
Sign a petition? Donate a certain amount? Sign up to volunteer? Register for an event?
Feature only one call-to-action per email, blog post or other piece of content.





@CSODFoundation @JuliaCSocial #npmobile

7. Have a very clear CTA.

Слайд 25Think about why people use apps – gaming, social media, email,

to get a value-added service (finding the cheapest gas, coupons, Google Maps).
What would the app do that a great mobile strategy can’t do?







@CSODFoundation @JuliaCSocial #npmobile

8. Don’t purchase a mobile app for your nonprofit - YET.

Слайд 26The first step on the path to an effective mobile strategy

is to just do it!
It’s not about you – it’s about your audience(s).
Always make sure you are reaching your audiences where they are – not where you want them to be. And where they are is on their phones.







@CSODFoundation @JuliaCSocial #npmobile

It’s Not About You

Слайд 27Resources
JCSocialMarketing.com
JohnHaydon.com
BethKanter.org
NPTechForGood.com
NonprofitReady.org




@CSODFoundation @JuliaCSocial #npmobile

Слайд 28Questions?
Twitter: @JuliaCSocial

Facebook: www.facebook.com/ jcsocialmarketing

Email: julia@
jcsocialmarketing.com
@CSODFoundation @JuliaCSocial #npmobile

Слайд 29Thank You!
@CSODFoundation @JuliaCSocial #npmobile

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