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Content Strategy for Nonprofits презентация
Содержание
- 1. Content Strategy for Nonprofits
- 2. What is content strategy? Why does it
- 3. So, what the heck is content strategy? Source: Kelly Kingman #ADRPConf
- 4. Why? Source: News360.com #ADRPConf
- 5. Do you have a documented content strategy at your organization? Quick poll #ADRPConf
- 6. Survey says: Source: Content Marketing Institute #ADRPConf
- 7. What are your biggest challenges when
- 8. Source: Content Marketing Institute #ADRPConf
- 9. So how do you do it? #ADRPConf
- 10. Who is our audience? What are our
- 11. And so on… #ADRPConf
- 12. Goal Drive email signups Increase traffic to
- 13. Perform a Content Audit Inventory Assess Map #ADRPConf
- 14. Perform a Content Audit Source: Business2Community
- 15. Create Your Calendar #ADRPConf
- 16. Create Your Calendar Source: Top Nonprofits Source: Pam Moore #ADRPConf
- 17. Warning: #ADRPConf
- 18. Use What You’ve Got #ADRPConf
- 19. #ADRPConf
- 20. Create or Curate? #ADRPConf
- 21. #ADRPConf
- 22. Tap the news cycle Be ready to
- 23. Source: http://www.2-harvest.org/news/ #ADRPConf
- 24. Source: http://www.cfsbny.org/get-involved/donor-spotlight.aspx #ADRPConf
- 25. Source: http://www.sacramentofoodbank.org #ADRPConf
- 26. Source: http://www.thecontributor.org/featured-vendor/ #ADRPConf
- 27. Source: http://wish.org/wishes/wish-nation-blog #ADRPConf
- 28. Source: http://www.legacy.vg/villanova/giving/3.html #ADRPConf
- 29. #ADRPConf
- 30. #ADRPConf
- 31. Set clear, well-defined communication goals, then map
- 32. Free Guides Storytelling for Nonprofits: http://bit.ly/NFGStorytelling
What is content strategy? Why does it matter for your organization? How to plan for your audience and goals The right and wrong way to create and distribute your content Some
Слайд 2What is content strategy?
Why does it matter for your organization?
How to
plan for your audience and goals
The right and wrong way to create and distribute your content
Some examples and ideas
The right and wrong way to create and distribute your content
Some examples and ideas
Let’s do this!
#ADRPConf
Слайд 7
What are your biggest challenges when it comes to content at
your organization?
Quick poll
#ADRPConf
Слайд 10Who is our audience?
What are our goals?
What content do we already
have? What do we need to create?
How will we store and distribute our content?
When and how frequently?
Who is responsible?
How will we store and distribute our content?
When and how frequently?
Who is responsible?
First, think about these questions
#ADRPConf
Слайд 12Goal
Drive email signups
Increase traffic to site
Goals
Increase event
registrations
Acquire new donors
Goals
Retain donors
Improve
donor
sentiment
Increase repeat gifts
Increase repeat gifts
Goal
Retain donors
Increase average gift
size
#ADRPConf
Слайд 22Tap the news cycle
Be ready to adapt
Create seasonal hooks/create your own
events
Measure and track to find out what works
Have a process for soliciting and receiving content
Measure and track to find out what works
Have a process for soliciting and receiving content
More Pro Tips
#ADRPConf
Слайд 31Set clear, well-defined communication goals, then map your content efforts to
them
Have a process – and a schedule
Understand what goes where
Measure, track, and learn
It’s ok to start small
Have a process – and a schedule
Understand what goes where
Measure, track, and learn
It’s ok to start small
Remember…
#ADRPConf
Слайд 32Free Guides
Storytelling for Nonprofits:
http://bit.ly/NFGStorytelling
How to Make the Case for Giving:
http://bit.ly/Case4Giving
101
Social Media Posts for Nonprofits:
http://bit.ly/101SocialPosts
http://bit.ly/101SocialPosts
#ADRPConf
