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7 Ways to Kiss Fundraising Goodbye презентация
Содержание
- 1. 7 Ways to Kiss Fundraising Goodbye
- 2. Fundraising doesn’t work anymore…
- 3. Competition is Growing More Organizations 1.4 million
- 4. But Financing brings your nonprofit sustainable funding…
- 5. Financing is... A long-term strategy for bringing
- 6. Board, Staff, Donors Money Strategy Infrastructure
- 7. 7 ways to move from Fundraising to Financing…
- 8. Nonprofit’s Financial Engine
- 9. Create a financing plan that… Ties to
- 10. Revenue Ongoing Supports day-to-day BUYS services
- 11. Raised $350K from 6 donors New database,
- 12. A board member can raise money
- 13. A board member can raise money
- 14. A board member can raise money by…
- 15. Sources: Nonprofit Almanac and Giving USA
- 16. 5. Calculate the Cost of Fundraising
- 17. $20,000 Event Net Revenue Income = $20,000
- 18. Your nonprofit is just an intermediary 6. Message Impact
- 19. The Message of Impact comes from a
- 20. 7. Move From Push… Pull: Create
- 21. …to Pull Push: Create space for
- 22. In order to move from Fundraising
- 23. Learn More… Build a Nonprofit Financing Plan Step-by-Step Guide Download Here
- 24. Other Nonprofit Tools E-books Bundles Webinars Guides
Fundraising doesn’t work anymore…
Слайд 3Competition is Growing
More Organizations
1.4 million nonprofits in US, up 19% since
1999
More for-profit social change orgs
Less Funding
Private donations level over last 30+ years
Government spending cuts at every level
More for-profit social change orgs
Less Funding
Private donations level over last 30+ years
Government spending cuts at every level
Слайд 5Financing is...
A long-term strategy for bringing enough money in the door
to achieve your mission.
“How much should we raise to
accomplish our goals?”
“How much can we accomplish
with what we can raise?”
Слайд 6
Board, Staff, Donors
Money Strategy
Infrastructure
Sustainability
Funding Sources
Programs
Messaging
Fundraising Vs. Financing
Worn out
Excited, engaged
Annual,
only programs
Long-term, all costs
Inadequate
Fully funded
Weak
Few
Strong
Growing
Flat or declining
Diverse, Robust
Community change
Nonprofit’s need
Слайд 8
Nonprofit’s Financial Engine
Nonprofit’s Core Competencies
Nonprofit’s Mission
1. Connect Money
& Mission
Nonprofits will
be most successful in this sweet spot
Слайд 9Create a financing plan that…
Ties to your strategic plan
Encompasses 3-5 years
Includes
revenue & capital goals
Слайд 10Revenue
Ongoing
Supports day-to-day
BUYS services
Vs. Capital
One time
Supports infrastructure, development, systems
BUILDS the nonprofit
organization
Слайд 11Raised $350K from 6 donors
New database, website
Staff & training
Market research
Marketing materials
Results
Dollars
up $1.6 M (40%)
Donors up 36% to 19K+
Donors up 36% to 19K+
2. Raise
Capacity Capital
Слайд 12A board member
can raise money
by…
Advocating for
government $
Hosting a
friend-raiser
Recruiting an in-kind service
Recruiting an in-kind service
3. Involve EVERY
Board Member
Слайд 13A board member
can raise money
by…
Providing info on prospects
Creating an
earned income business plan
3. Involve EVERY
Board Member
Слайд 14A board member can raise money by…
Advocating for government $
Thanking a
donor
Negotiating a lower vendor price
Negotiating a lower vendor price
3. Involve EVERY
Board Member
And much more…
Слайд 15Sources: Nonprofit Almanac and Giving USA
4. Diversify
Funding
Sources of Nonprofit
Sector Dollars
Don’t rely too much on a small piece of the pie
Слайд 165. Calculate the
Cost of Fundraising
Net Revenue
Total $ Raised − ALL
Expenses
Cost to Raise $1.00
ALL Expenses ÷ Net Revenue
Cost to Raise $1.00
ALL Expenses ÷ Net Revenue
Слайд 17$20,000 Event
Net Revenue
Income = $20,000
Expenses = $15,000
Direct = $8,000 (venue, food,
band)
Indirect = $7,000 (staff & board time)
$20,000 − $15,000 = $5,000 Net Revenue
Cost to Raise $1
$15,000 ÷ $5,000 = $3.00 CTR
It cost $3.00 to raise $1.00
Indirect = $7,000 (staff & board time)
$20,000 − $15,000 = $5,000 Net Revenue
Cost to Raise $1
$15,000 ÷ $5,000 = $3.00 CTR
It cost $3.00 to raise $1.00
Слайд 19The Message of Impact comes from a nonprofit’s “Theory of Change”…
Nonprofits
usually stop here
But this is where it gets really compelling
Слайд 207. Move From
Push…
Pull: Create messages and hope people act
(Direct mail,
press release, gala, advertising…)
Слайд 22In order to move from Fundraising
to Financing…
Connect Money & Mission
Raise
Capacity Capital
Involve Every Board Member
Diversify Funding
Calculate the Cost of Fundraising
Message Impact
Move from Push to Pull
Involve Every Board Member
Diversify Funding
Calculate the Cost of Fundraising
Message Impact
Move from Push to Pull
