Understanding financial ratios презентация

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WHY RATIOS HELP YOU COMPARE as a start-up founder, it is important to know the absolute numbers of your business

Слайд 1UNDERSTANDING FINANCIAL RATIOS
DIRTY LITTLE START-UP SECRET #14


Слайд 2WHY
RATIOS HELP YOU COMPARE
as a start-up founder, it is important to

know the absolute numbers of your business

Слайд 3WHY
RATIOS HELP YOU COMPARE
you know, like…


Слайд 4WHY
RATIOS HELP YOU COMPARE
you know, like…

how much money do I

have in the bank today?


Слайд 5WHY
RATIOS HELP YOU COMPARE
you know, like…

how much money do I

have in the bank today?

what are my operating expenses each month?


Слайд 6WHY
RATIOS HELP YOU COMPARE
you know, like…

how much money do I

have in the bank today?

what are my operating expenses each month?

how much cash can I expect to come in next week?

Слайд 7WHY
RATIOS HELP YOU COMPARE
but, while critical to the day-to-day operations of

a business, absolute numbers are not as useful when it comes to strategy, where we are concerned with trends over time & operating efficiency

Слайд 8WHY
RATIOS HELP YOU COMPARE
let’s look at revenue by month as an

example

what does that absolute number tell you?


Слайд 9WHY
RATIOS HELP YOU COMPARE
pretty much just that . what is your

revenue

Слайд 10WHY
RATIOS HELP YOU COMPARE
but it does not tell you if that

is…‘good’

Слайд 11WHY
RATIOS HELP YOU COMPARE
that’s where ratios come in


Слайд 12WHY
RATIOS HELP YOU COMPARE
but let’s look at a concrete example


Слайд 13WHY
RATIOS HELP YOU COMPARE
here is a hypothetical business that makes concrete

for buildings

Слайд 14WHY
RATIOS HELP YOU COMPARE
you happy with that as a founder? do

you understand your business?

Слайд 15WHY
RATIOS HELP YOU COMPARE
not really


Слайд 16WHY
RATIOS HELP YOU COMPARE
what if I add this bit of detail?




wow!

what an amazing business right? look at that steadily increasing profit!

Слайд 17WHY
RATIOS HELP YOU COMPARE
but, can you see the problem?


Слайд 18WHY
RATIOS HELP YOU COMPARE
this business is making money now, but it

cannot scale

Слайд 19WHY
RATIOS HELP YOU COMPARE
you can see this clear as day if

you consider the most basic Ratio:

Profit Margin

Слайд 20WHY
RATIOS HELP YOU COMPARE
profit margin is calculated as:

net profit /

sales

it tells you how much money you make for every $1 in sales

Слайд 21WHY
RATIOS HELP YOU COMPARE
now look again





oh dear. margin is shrinking quickly!


Слайд 22WHY
RATIOS HELP YOU COMPARE
where you were making 70 cents per dollar

of revenue in Q1, by Q5 you’re only making .37 cents




so you’re selling more, but making less!


Слайд 23WHY
RATIOS HELP YOU COMPARE
why?!?


Слайд 24WHY
RATIOS HELP YOU COMPARE
why is your margin shrinking?

is it revenue?


Слайд 25WHY
RATIOS HELP YOU COMPARE
we can check out the Sales Growth Ratio

which is calculated as:

(current period sales – previous period sales) / previous period sales

Слайд 26WHY
RATIOS HELP YOU COMPARE
hmmmm, despite a margin crisis, sales growth is

actually improving over time

kudos to your sales team

Слайд 27WHY
RATIOS HELP YOU COMPARE
so if it is not revenue that is

pulling down your profitability, it must be cost

Слайд 28WHY
RATIOS HELP YOU COMPARE
let’s look at the Operating Expense Ratio which

is calculated as:

operating expenses / revenue

Слайд 29WHY
RATIOS HELP YOU COMPARE
a-ha. something is stinky!






your costs are growing out

of control

Слайд 30WHY
RATIOS HELP YOU COMPARE
do we need to fire the plant manager?



are we somehow exposed to some raw materials cost fluctuations?

Слайд 31WHY
RATIOS HELP YOU COMPARE
let’s break our cost down into 3 categories

(supply, manufacturing, distribution) & compare each against total cost

(i.e.: supply cost / total cost)

Слайд 32WHY
RATIOS HELP YOU COMPARE
uh…were we too quick to congratulate sales?


Слайд 33WHY
RATIOS HELP YOU COMPARE
so while absolute numbers are important for day-to-day

operations, ratios are critical for strategy because they allow you to look inwards & monitor / investigate the efficiency of your business over time

it allows you to identify & solve problems

Слайд 34WHY
RATIOS HELP YOU COMPARE
but they’re useful for one other thing as

well

Слайд 35WHY
RATIOS HELP YOU COMPARE
because ratios remove the absolute numbers, they can

be used to compare your business against other businesses in your industry (even if those business are much larger or smaller) so that you know how well you fare relative to the competition or can spot interesting outliers

Слайд 36WHY
RATIOS HELP YOU COMPARE
why are we so good relatively? what is

so unique about our business model and what does that mean for the future?

Слайд 37WHY
RATIOS HELP YOU COMPARE
you can actually make ratios out of any

combination of absolute numbers depending on what aspect of your business model you want to investigate

however, certain classic ratios have shown great value, and your management team should be monitoring these monthly

Слайд 38WHY
RATIOS HELP YOU COMPARE
please ensure that your CFO is producing these

for your monthly management meetings and that you are reviewing them and asking questions

i’ve dumped a bunch of classic ones in the appendix, but feel free to create your own depending on the nature of your business model and its unique problems

Слайд 39liquidity ratios tell you how much of your current assets can

be used to meet short-term creditor claims

APPENDIX

LIQUIDITY RATIOS!


Слайд 40how efficient is a firm at using its assets to generate

revenue

APPENDIX

ACTIVITY RATIOS!


Слайд 41what % of a firm’s assets are financed with creditor dollars

(how much is owned by bank vs shareholders)

APPENDIX

LEVERAGE RATIOS!


Слайд 42how well are we doing
APPENDIX
PROFITABILITY RATIOS!


Слайд 43used to compare firms in a similar industry
APPENDIX
MARKET RATIOS!


Слайд 44SHARE THIS DECK & FOLLOW ME
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future slideshare posts

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Please note that all content & opinions expressed in this deck are my own and don’t necessarily represent the position of my current, or any previous, employers


Слайд 45CLICK HERE FOR MORE!!!!


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