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Fundraising презентация
Содержание
- 1. Fundraising
- 2. What is Fundraising? - collecting or
- 3. Types of charity activities Funds Sponsorship Philanthropy
- 4. A bit of history Benjamin Franklin –
- 5. Why? Reasons for fundraising To form or maintain the image
- 6. Reason # 2 Social recognition
- 7. Reason # 3 Financial (for the sake of advertising)
- 8. Reason # 4 Economical (to reduce taxes)
- 9. Reason # 5 To improve life
- 10. Reason # 6 Out of particular interest
- 11. Reason # 7 Under pressure
- 12. Reason # 8 Personal experience
- 13. Why? Reasons for fundraising To form or
- 14. Types of contributions Unrestricted Restricted Matching For membership
- 15. Fundraising rules For convincing
- 16. Mistake # 1 Fundraising is begging
- 17. Mistake # 2 If there is
- 18. Mistake # 3 If everybody makes
- 19. Mistake # 4 Funds spend too much on salaries and other expenses
- 20. How does it work? Problem recognition Formulation
- 21. Contacting Contributors CULTIVATION Person to person Person to group Phone Letters
- 22. Contacting Contributors The Internet Mobile phones Advertising TV
- 23. Durex
- 24. Canon
- 25. THANK YOU FOR YOUR ATTENTION
What is Fundraising? - collecting or raising money of individuals or organizations for a particular social reason Education support Cultural life support Fight against poverty/ illiteracy/ diseases
Слайд 2
What is Fundraising?
- collecting or raising money of individuals or organizations
for a particular social reason
Education support
Cultural life support
Fight against poverty/ illiteracy/ diseases
Education support
Cultural life support
Fight against poverty/ illiteracy/ diseases
Слайд 4A bit of history
Benjamin Franklin – charity institution, University of Pennsylvania
Henry Ford – University of Chicago, Museum of Modern Arts
Ted Turner – 1 billion to UN (1998)
Слайд 13Why? Reasons for fundraising
To form or maintain the image
Recognition
Financial reasons
Economical reasons
To
improve life
Out of particular interest
Under pressure
Personal experience
Out of particular interest
Under pressure
Personal experience
Слайд 15Fundraising rules
For convincing purposes (believable, achievable, positive, important)
Project easy to understand
Famous
fundraisers
Highly competent leaders
Urgent purposes
Measurable results
Highly competent leaders
Urgent purposes
Measurable results
Слайд 20How does it work?
Problem recognition
Formulation of purposes
Dividing into segments/ groups
Choosing your
target group
Planning for each segment
Execution
Evaluation
Planning for each segment
Execution
Evaluation
