Crowdfunding. If you had the money презентация

Crowdfunding Anne Strachan

Слайд 1Crowdfunding
Anne Strachan


Слайд 2Crowdfunding
Anne Strachan


Слайд 3If you had the money …..
You have

£10 …. £50

or any amount

….

To give to make a project,

a film or any other

venture happen …..

What questions would you ask?
What concerns would you have?
What would encourage or stop you giving away your money?


Слайд 4The Power of Crowds




community
Shares
cooperatives
online
giving
crowdfunding


Слайд 5Crowdfunding – within a sustainable funding strategy









donor
funder
purchaser
consumer
asking
earning
gifts
grants
trading
contracts


Слайд 6Crowdfunding - the basics
Register on a platform
Work out the rewards
Design your

pitch
Upload a video
Access any support

Campaign lasts 30-90 days
Use all your networks
Use the forum and updates

If you reach your target you receive the money.
Thank donors
Complete the project
Send out rewards
(all or nothing model)


Слайд 7Some crowdfunding platforms


Слайд 8The Campaign strategy


Слайд 9The most common pitfall


Слайд 10Your crowd


Слайд 11It’s not just about the money
Tip: it’s not just about the

money - it can be a gateway to engagement
An opportunity to build community or customer base
an invitation to participate in and influence a new venture
shared ownership from donation, through reward to celebration

Слайд 12And finally
Plan ahead - set up or prime your social networks
Get

donations in before launch
Don’t just build it - actively manage the campaign
Don’t just think online - how else can you reach people
Success or failure to reach target - connect with your donors
Success or failure - try again


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