Q-Sorting
Martynova E
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
The Choice and evaluation of ideas презентация
Содержание
- 1. The Choice and evaluation of ideas
- 2. what is Q-sorting? - a psychological test requiring subjects to sort items relative to one another along a dimension such as "agree"/"disagree" for analysis byQ-methodological statistics. Martynova E
- 3. When carrying out Q-sorting, a sample
- 4. Evaluation of the effectiveness of advertising as
- 5. In order for the desired result
- 6. Criteria for evaluating creative strategies (1) the
what is Q-sorting? - a psychological test requiring subjects to sort items relative to one another along a dimension such as "agree"/"disagree" for analysis byQ-methodological statistics. Martynova E
Слайд 2what is Q-sorting?
- a psychological test requiring subjects to sort items relative to one another along a dimension such as "agree"/"disagree" for analysis byQ-methodological statistics.
Martynova E
Слайд 3
When carrying out Q-sorting, a sample of 30-60 people is considered
representative.
Martynova E
Martynova E
Слайд 4Evaluation of the effectiveness of advertising as a creative product
What
are the criteria for expert evaluation of the creative design of advertising?
Martynova E
Слайд 5
In order for the desired result to be achieved, it is
necessary to conduct a study of target audiences.
creative strategy should always be based on the brand's position and fully comply with it.
People buy not goods, but the fulfillment of their desires, plans, problems, future, dreams, lifestyle.
creative strategy should always be based on the brand's position and fully comply with it.
People buy not goods, but the fulfillment of their desires, plans, problems, future, dreams, lifestyle.
Martynova E
Слайд 6Criteria for evaluating creative strategies
(1) the lack of a "vampire effect“
(2)
the conformity of the TM position
(3) novelty
(4) universality
(5) originality
(6) flexibility
(7) efficiency
(8) relevance
(9) value
(10) attractiveness
(11) the degree of complexity
(12) elegance
(13) expressiveness
(3) novelty
(4) universality
(5) originality
(6) flexibility
(7) efficiency
(8) relevance
(9) value
(10) attractiveness
(11) the degree of complexity
(12) elegance
(13) expressiveness
Martynova E
