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Green Light Thinking презентация
Содержание
- 1. Green Light Thinking
- 2. Green Light Thinking Marina Efremova
- 3. Suggested Techniques for Stimulating Ideas Marina
- 4. Suggested Techniques for Stimulating Ideas Marina Efremova Work Backwards from the Future
- 5. Suggested Techniques for Stimulating Ideas Marina Efremova State the Problem in Reverse
- 6. Create an imaginary person Create an imaginary
- 7. Sir Bernard Ingham ‘I have to tell
- 8. Snakes and ladders ‘What five things would
- 9. Forced Combinations ( a matrix for a photocall) Filatova A.
- 10. Forced Combinations ( a matrix for naming a building)
- 11. Forced Combinations (listing of attributes)
- 12. Advantages and Disadvantages of the technique
- 13. Random-word technique CHOOSING A WORD AT RANDOM
- 14. EXPLORE OTHER OPTIONS
Green Light Thinking Marina Efremova
Слайд 3Suggested Techniques for Stimulating Ideas
Marina Efremova
Establish the Creative Range
THE CREATIVE RANGE
SAFE
BET
OPTION
OPTION
EXTREME
OPTION
Слайд 6Create an imaginary person
Create an imaginary person, possibly based on someone
in real life
Martynova E.
Слайд 7Sir Bernard Ingham
‘I have to tell you that is not the
first topic of conversation in the “Two Ferrets” at Hebden Bridge.’
Martynova E.
Слайд 8Snakes and ladders
‘What five things would help me get closer to
achieving my objective?’
‘What could I do to make this ladder longer and help me get nearer my objective?’
‘What could I do to make the snakes smaller so as to limit their ability to stop me reaching my goal?’
Martynova E.
Слайд 12Advantages and Disadvantages of the technique
It is not suitable if
there is only one solution
If there is a particular issue to spend time on
If there is a particular issue to spend time on
Extremely useful for photocalls
Generates a large number of permutations I a very short period of time
Creates new relationships of different elements
Слайд 13Random-word technique
CHOOSING A WORD AT RANDOM
Example:
Chosen word – Serbia
Ideas – ‘Strategic
strike on heart disease’, ‘War on heart disease’
