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PEST Analysis презентация
Содержание
- 1. PEST Analysis
- 2. What is PEST Analysis? It
- 4. Political Factors The political arena has a
- 5. Economic Factors Marketers need to consider the
- 6. Sociocultural Factors The social and cultural
- 7. Technological Factors Technology is vital for competitive advantage, and is a major driver of globalization.
- 8. SUMMARY
- 9. Thank You!
What is PEST Analysis? It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all
Слайд 2What is PEST Analysis?
It is very important that an organization
considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from:
1. The internal environment
2. The micro-environment
3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors.
1. The internal environment
2. The micro-environment
3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors.
Слайд 4Political Factors
The political arena has a huge influence upon the regulation
of businesses, and the spending power of consumers and other businesses.
Слайд 5Economic Factors
Marketers need to consider the state of a trading economy
in the short and long-terms. This is especially true when planning for international marketing.
Слайд 6Sociocultural Factors
The social and cultural influences on business vary from
country to country. It is very important that such factors are considered.
Слайд 7Technological Factors
Technology is vital for competitive advantage, and is a major
driver of globalization.
