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KFC expansion: Philippines as a potential market презентация
Содержание
- 1. KFC expansion: Philippines as a potential market
- 2. Sections: Background info & reasons for
- 3. KFC KFC was founded in 1955
- 4. Why should KFC expand? To
- 5. Why Philippines? Strong economy Stable
- 6. Index HDI - 0.682 GDP Population Population 100,981,437
- 7. Eating habits & local traditions
- 8. Menu
- 9. Outlets Outlets: Freestanding outlets
- 10. Franchising Special training and support
- 11. Promotion TV commercials Social media
Sections: Background info & reasons for expansion Philippines as a potential market Eating Habits in Philippines Menu Outlets Franchising Promotion
Слайд 2
Sections:
Background info & reasons for expansion
Philippines as a potential market
Eating Habits
in Philippines
Menu
Outlets
Franchising
Promotion
Menu
Outlets
Franchising
Promotion
Слайд 3
KFC
KFC was founded in 1955 by Colonel Harland David Sanders
Nowadays the
network serves 12 mln customers
It has 17.000 restaurants and operates in 115 countries
Most of them – franchises
It has 17.000 restaurants and operates in 115 countries
Most of them – franchises
Слайд 4
Why should KFC expand?
To reach new audiences
To stay relevant
To increase earning
potential
To raise capital
To continue the achievement of economics of scale
To raise capital
To continue the achievement of economics of scale
Слайд 5
Why Philippines?
Strong economy
Stable growth of population
Rising HDI and GDP
Openness to foreign
investors
Popularity of chicken in local cuisine
Increasing productivity in agriculture – good sources of supply
Popularity of chicken in local cuisine
Increasing productivity in agriculture – good sources of supply
Слайд 7
Eating habits & local traditions
They eat more than three times a
day
They eat rice every time, any time
The like condiments / sauces
They like to combine main course with something extra
Sometimes they buy food online
They eat rice every time, any time
The like condiments / sauces
They like to combine main course with something extra
Sometimes they buy food online
Слайд 9
Outlets
Outlets:
Freestanding outlets
Outlets in malls
Bright and catchy exterior
Comfortable interior
Moto delivery
Positioning:
Safe, clean and cozy place
Big malls
Meeting point
Metro stations
Crowdy streets
Big malls
Meeting point
Metro stations
Crowdy streets
Слайд 10
Franchising
Special training and support in every aspect
Examination / Maintaining standards by
exams
Travelling supervisor
Financial help with start-up costs
Local ad campaign
Travelling supervisor
Financial help with start-up costs
Local ad campaign
