UX Tips forSurveys презентация

super specialized sample size;
Work best when you’re interested in gauging attitudes, not past/ current behaviors or future intentions.

a hypothesis. Surveys are less effective for exploratory study, open-ended questions.

Better keep the survey succinct and run another in a month or two.
Remove the questions you do not need.
Know what are going to do with the results.

in a logical manner. Start with easy general questions to warm-up the user.

Difficult to write.
Open-ended
Both valuable and vague answers. Difficult to answer

from low to high, or left to right. 
Use an equal number of positive and negative options.

 Not balanced

Balanced

make the users struggle.

to one concept. If required, add an extra question to explore the other concept.

 2 questions at a time

Corrected

wrong answer, suggested socially desirable or emotionally charged answer.


Or reference to an authority, other people.

Double negative

questions to fulfill objectives
Check for and eliminate question redundancy
Always run a spell check
Read the questions aloud when proofing
Check logic for the appropriate actions
If possible, ask someone who has not been involved in preparing the survey to take the survey