INFOGRAPHIC DESIGN презентация

Elements of a Great Infographic Interesting Data or Information Visually Appealing Story Easy to Understand Design

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INFOGRAPHIC DESIGN
A MARKETERGIZMO PRESENTATION
4 KEY ELEMENTS OF GREAT


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Elements of a Great Infographic

Interesting Data or

Information

Visually Appealing Story

Easy to Understand Design

Optimal Shareability

4


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CHOOSING A TOPIC
(DATA NOT REQUIRED)


Слайд 453% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA

VISUALIZATION.




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GREAT SOURCES OF INFOGRAPHIC TOPICS
TIMELY ISSUE
Observational Humor
Novel Insights
How To
Timely Issue


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How To

Any instructional guide, such as the one to the right

on how to make beer.

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Insights

Novel

Any new way of looking at something, such as presenting new

research or combining existing information in a new way.

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Timely

Graphics tied to news events or significant dates can easily capitalize

on existing momentum.

Issues


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HUMOR

Observational

THE BIGGEST LIES ON THE INTERNET
Pick up on trending memes or

long-standing social phenomena or combine observations in a new way to come up with a humorous results.

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TELLING A STORY
DON’T BE BORING


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Use a topic with a natural progression to guide your reader

through the story

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Use text, images, color, and space.

Notice how your eye flows

through this example without needing to read it up close.

CREATE HIERARCHY


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Create a compelling visualization or clever revision of common information.

Offer

an easy-to-understand version of big data

Provide an innovative solution.


TEXT AND GRAPHICS MUST: (pick at least one)


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DESIGNING
THE “GRAPHIC” PART


Слайд 1553% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA

VISUALIZATION.



REMEMBER…


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CHOOSE VISUALS CONSCIOUSLY
OR
Deliberately Unrelated
Thematically Related to Your Topic



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REGARDLESS OF STYLE, FOLLOW THESE GUIDELINES


Слайд 18TIMELY ISSUE

RESTRICT USE OF COLOR
USE WHITE SPACE WISELY
JUST A FEW FONT

STYLES

ESTABLISH HIERARCHY


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SHAREABILITY
LET THEM FIND & LIKE YOU


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SEO

Your Site
Needs

Making your infographic easy to find is typically a

matter of larger site-wide SEO efforts. Make sure the page where your infographic lives also contains optimized content.

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METADATA

Your Page
Needs

Incorporate the keywords from your infographic into the meta

title and description of the page itself to clearly demonstrate to search engines what the whole thing is about.





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SHAREABILITY

Your
Infographic Needs

Create an embed code so people can repost the

infographic
Format share-friendly sizes for popular social networks
Include logo and links to your social profiles on the infographic
Try recreating it as a SlideShare a few weeks after its initial launch

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