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Hosting an Instagram Tour презентация
Содержание
- 1. Hosting an Instagram Tour
- 2. Be Organized Have people sign up for
- 3. Make it Unique Your tour should offer
- 4. Choose a Good Tour Guide Make
- 5. Make Each Stop Matter Each of the
- 6. Promote a Specific Hashtag Instruct your participants
- 7. Make the Digital Physical Find a
- 8. Build Relationships Use the tour sign-up process
- 9. Photos courtesy: Instagram user Michaela_Riehle, flickr user
Слайд 2Be Organized
Have people sign up for specific time slots and be
sure to keep your tour sizes manageable. Give yourself a headcount cushion to make sure things run smoothly.
Слайд 3Make it Unique
Your tour should offer a new experience for your
participants. Reveal new elements of a place’s history, show spaces that are usually off-limits, or highlight areas in the middle of restoration efforts.
Слайд 4Choose a Good Tour Guide
Make sure the tour guide for the
event is a strong storyteller and public speaker. Have them point out unusual or little-known historical facts about the site and find elements that your participants are likely to relate to.
Слайд 5Make Each Stop Matter
Each of the places you intend to show
participants must be both historically relevant and visually appealing. When planning the event, include 7-10 minutes at each stop for photographs and a short explanation of the stop’s significance.
Слайд 6Promote a Specific Hashtag
Instruct your participants to tag their photos with
a predetermined hashtag that references your site or organization.
Слайд 7Make the Digital Physical
Find a way to make the tour live
beyond Instagram. Select some of the best photos from your tours, blow them up, and showcase them at your site. The photos can be the centerpiece of a follow-up event.
Слайд 8Build Relationships
Use the tour sign-up process to gather participants’ contact information.
That way, after the event, you’ll be able to reach out to them and encourage future interaction.
Слайд 9Photos courtesy: Instagram user Michaela_Riehle, flickr user bander.bramblegrub, Instagram user candicane82,
flickr user pilot_micha, Instagram user whattherobert, flickr user misspixels, flickr user Texas State Library and Archives Commission, flickr user Johan Larsson.
