FSTO edition 2015 презентация

Содержание

“People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/

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FSTO edition 2015


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“People two, three or four years apart are having completely different

experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.

http://www.flickr.com/photos/tocaboca/5523596357/


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Simpsons copyright Fox Broadcasting


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Project One:
Brewer’s Web Relaunch
Responsive Web Design

Create a desktop and mobile
User Experience

that captures
the lifestyle of the brand

Allows users to participate in contests and give-a-ways easily regardless of platform

Optimized site elements for mobile

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Project Two:
Mobile App
Push Promotions

Brand related games
Create a User Experience that

captures the lifestyle of the brand

App to update content seamlessly for the user

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Users:
Mobile

Using app in various settings

Specifically bars & outdoor events

Out with friends


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My Little Pony copyright Hasbro Toy Company


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Solution:
Substitute content with ponies


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deep dive


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Find out everything you can about ponies.


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Each pony is unique. (personality and behavior)


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Just like your Users


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“People two, three or four years apart are having completely different

experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.

http://www.flickr.com/photos/tocaboca/5523596357/


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11 - 6 - 4


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13 - 9 - 7


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Mobile UX is a balancing act
My Little Pony copyright Hasbro Toy

Company

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and
behaviours
capabilities
and
needs
Jenga copyright Hasbro Toy Company


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fitts’s law


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Fitts's Law is a model of human movement which predicts the

time required to rapidly move to a target area a function of the distance to the target and the size of the target. source: Wikipedia

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Small Touch Target = Big Problems


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Small Touch Target = Big Problems
Sources: Apple HIG & MIT Touch

Lab

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Small Touch Target = Big Problems


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Small Touch Target = Big Problems


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Pro Tip: A Touch Template helps design Interactions


Слайд 33Touch Zones: LukeW


Слайд 34Touch Zones: LukeW


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If it looks like a button, it better be a button.


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skeuomorph vs. flat


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Skeuomorphic vs Flat http://dribbble.com/shots/1123651-Skeuomorphic-vs-Flat-Design by Victor Bejar


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Sources: Apple Developer HIG


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DON’T


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Keeping the Child in Mind: Press versus Tap


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Keeping the Child in Mind: Press versus Tap onRelease vs. onPress


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[image file]


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Simple solutions are elegant.


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You will never hear, “Hey, where’s the slide out menu?”


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You will hear, “Your menu doesn’t work! #fail”


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content


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My Little Pony copyright Hasbro Toy Company


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Natural Recall


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Performance is Design
My Little Pony copyright Hasbro Toy Company


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performance is design


Слайд 84Test in the Wild


Слайд 85Test in the Wild

Drop the WiFi


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Test using “one bar”


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My Little Pony copyright Hasbro Toy Company


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Help the Sad Butterfly Find the Ponies


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If a 4 year old can find the ponies


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so can your user


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Thank you!


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Questions?


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@andrewsmyk


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