Fashion Photography презентация

Definition: the art or practice of taking photographs of models wearing clothes or clothing accessories, especially for fashion magazines

Слайд 1Fashion Photography


Слайд 2Definition: the art or practice of taking photographs

of models wearing clothes or clothing accessories, especially for fashion magazines

Слайд 4Magazine
Photography
Two Types: Editorial and Advertorial


Слайд 5Free Rein
An editorial is a photographic story about clothing or beauty

that is styled and shot in a way that expresses the opinion and attitudes of the fashion and beauty editor of the magazine.

Слайд 6Specific Promotion
Advertorial photography is the magazine promotion of a specific fashion

product paid for by the advertiser, and made to look like an editorial through the combined creativity of the magazine and photographer.


Слайд 7Advertising Photography
Advertises specific items to consumers.


Слайд 8Catalog Photography
Known as: The bread and butter
Aka The Big Books
100-1000 pages


Слайд 9Bespoke Showcases
Brochures differ from catalogs in two ways: they are more

specific with regard to product ranges, and they are more concise, typically from four to forty pages.

Слайд 10Point of Sale: Posters
When stores have photographs of their lines hanging

in their windows and displayed inside the store, it is known as point of sale.

Слайд 11Image Boosting
Public relations, or PR, is the practice of establishing, maintaining,

or improving a favorable relationship
between an institution, or person, and the public.

Слайд 12International Print
High Flyer Designer labels are considered prestige production and will

appear internationally. Photographers have to push the fantasy buttons of the public.

Слайд 13On The Street
Billboards, Buses, and Cabs


Слайд 14Assignment

Today you will play the role of the editor and create

a Free Rein editorial piece. Make a collage featuring your favorite clothes and accessories. It can be high fashion, evening wear, prom, casual wear, etc.

Save all Images in a folder. Do not leave them on the desktop.

You May use Microsoft Word.

Include a Fancy Title.

Save as: lastname_fashioncollage

Drop Box or Email it to me.


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