Peg Fitzpatrick
Director of Digital Media
Co-Author of The Art of Social Media: Power Tips for Power Users
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DIY DESIGN HACKS презентация
Содержание
- 1. DIY DESIGN HACKS
- 2. I’m @PegFitzpatrick. Social media strategist and co-author of The Art of Social Media
- 3. Why visual marketing? Why do people share
- 4. Why use visual marketing?
- 5. 93% Of our communication is visual. Via Hubspot
- 6. Images are easy to remember and quick to consume.
- 7. 2 Why do people share on social media?
- 8. 94% Of people consider whether this will
- 9. Share to grow and nourish relationships
- 10. Most people are not content creators.
- 11. Keep it simple Share with
- 12. Is your content helpful? Easy to share?
- 13. 3 How to create a style guide
- 14. “Strive for two things in design:
- 15. Color palette Mood and feel
- 16. Color palette Choose two or three colors for your brand. Be consistent!
- 17. Use a photo that you love
- 18. Be consistent Using the same colors helps people recognize your brand in an instant.
- 19. Mood and feel Playful? Serious? Inviting?
- 20. Font choices Choose two or three fonts for your brand. Keep it simple.
- 21. Images Tell a story with consistent images and graphics. Use the same filter.
- 22. 4 How to use visual marketing with your blog
- 23. Make it easy to share Add Open Graph images to your blog posts.
- 24. Title it right! Write great titles for
- 25. Meta data counts Your meta data becomes
- 26. Pinterest 735 pixels x 1102 pixels
- 27. 5 Tools of the trade
- 28. Canva Create your own templates Resize designs
- 29. Pic Monkey Use all the fonts on your computer Create transparent backgrounds Easy to use
- 30. Lynda.com Invest in learning Amazing tutorials Educate at your own pace
- 31. Adobe Creative Huge array of products Adobe Color for palettes Create professional designs
- 32. YouTube Tutorials for visual learners Subscribe to channels for updates Easy to use
- 33. Canva Pic Monkey Lynda.com Adobe Creative Suite YouTube tutorials Visual design tools
- 34. 6 Get appy
- 35. Word Swag Super quick mobile designs Add your watermark Tons of photos to use
- 36. Over App Cool designs Unique fonts Holiday artwork packs
- 37. PS Express Edit your photos One-touch editing Filters
- 38. Adobe Color Create beautiful palettes from your smartphone photos and share across all devices
- 39. Camera Awesome Grids for photos Golden ratio
- 40. Word Swag Over App PS Express Adobe Color Camera Awesome by Smug Mug Get Appy
- 41. Questions? Love to hear them!
- 42. Thank you! Find me @ PegFitzpatrick.com
I’m @PegFitzpatrick. Social media strategist and co-author of The Art of Social Media
Слайд 1DIY DESIGN HACKS
How to Use Visual Marketing to Leave the Competition
in the Dust
Слайд 3Why visual marketing?
Why do people share on social media?
How to create
your visual style guide
How to use visuals with your blog
Tips for tools
How to use visuals with your blog
Tips for tools
SESSION OVERVIEW
Слайд 894%
Of people consider whether this will be helpful for others.
From The
New York Times Psychology of Sharing study
Слайд 9 Share to grow and nourish relationships
Be helpful
Define
ourselves to others
From The New York Times Psychology of Sharing study
From The New York Times Psychology of Sharing study
Sharing is caring
Слайд 11 Keep it simple
Share with beautiful graphics
Provide helpful information
Make
it easy to share
Слайд 14
“Strive for two things in design: simplicity and clarity. Great design
is born of these two things.”
Lindon Leader
Слайд 17 Use a photo that you love
Adobe Color will help
you create a palette
Save the color codes in Canva
Don’t guess on colors
Save the color codes in Canva
Don’t guess on colors
How to create a custom color palette
Слайд 24Title it right!
Write great titles for each post. Keywords count but
write for humans, not algorithms.
Слайд 26 Pinterest 735 pixels x 1102 pixels
Instagram 640 pixels x
640 pixels
Blog post 735 pixels x 315 pixels (or to fit your theme)
Facebook 940 pixels x 788 pixels
Twitter 1000 pixels x 500 pixels
LinkedIn 700 pixels x 400 pixels
Blog post 735 pixels x 315 pixels (or to fit your theme)
Facebook 940 pixels x 788 pixels
Twitter 1000 pixels x 500 pixels
LinkedIn 700 pixels x 400 pixels
Sizes for social media graphics
Слайд 38Adobe Color
Create beautiful palettes from your smartphone photos and share across
all devices
